News

News

Below are the links to Comcast Spotlight’s latest press releases, news coverage and media resources.

Press Releases Syndicate content

STRATA Survey: Ad Spending Climbs
Tuesday, January 24, 2012 - 13:02

Advertising Trends Identified in 4th Quarter Agency Survey

Comcast Spotlight Surpasses 1,000 Interactive Television Advertising Campaigns, Delivering More than Two-and-a-Half Billion Impressions
Monday, September 26, 2011 - 09:02
 
Results Underscore iTV’s Power to Enhance TV Advertising as Company’s iTV Advertising Footprint Reaches 15 Million Homes Across 50 Markets
 
 
STRATA Identifies Advertising Trends in 2nd Quarter Agency Survey
Friday, July 29, 2011 - 10:17

CHICAGO, IL. (July 29, 2011) – Advertising spending decreased during the second quarter, a reversal of positive spend during Q1, according to a new STRATA quarterly survey of major advertising agencies. However, continued investment and interest in Digital is on the rise. 

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In the News Syndicate content

Multichannel News: Multiplatform Maven
Wednesday, February 1, 2012 - 10:31

Kellie Grutko Proves That in Cable Ad Marketing, Tech-Savvy Is Just Savvy 

By Stuart Miller -- Multichannel News, 1/30/2012

Kellie Grutko likes technology but is far from an early adopter. “I’m constantly asking for help about how to do things on my iPad,” says Grutko, who as vice president of marketing at Comcast Spotlight is the highest-ranking woman at Comcast’s local ad-sales unit. “But I like to educate myself. It’s a work in progress, probably forever as technology keeps changing.”

Comcast Spotlight Co-Sponsoring Digital Hollywood Media Summit
Wednesday, January 25, 2012 - 12:17

January 25, 2012 – Comcast Spotlight’s Bob Ivins, Vice President, Data Products, and Kevin Smith, Vice President, Spotlight Integrated Media Sales, will be among the panelists at  the Digital Hollywood Spring, co-sponsored by Comcast Spotlight, taking place March 7-8 at the McGraw-Hill Building in New York City.

Comcast Spotlight Layers Online onto a TV ad Base
Wednesday, November 9, 2011 - 14:34

By Stewart Schley - ZoneWire

With online advertising revenue growing faster than any other ad category, most cable operators are moving to add online inventory to their traditional bedrock of local-TV avails.

We’ve written before about the rising role of cable customer web portals in the media mix, but now Comcast is taking the TV-online marriage a step further by suggesting that clients increasingly look at video-inclusive web banners as a way to extend the influence of their television campaigns, all the way down to the same ad creative.

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Media Resources

Find press contacts, images as well as information about Comcast Spotlight products and services.

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