In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Closing out 2016 on a Winning Note

    Submitted by Chris Ellis

    Sep 20, 2016 - 10:16

    With tens of thousands of hours of action on cable, every business can take advantage of sports programing to reach and engage customers. The fourth quarter of the year brings us the Fall Classic, the beginning of the hockey and basketball seasons, the conclusion of the NASCAR season and so much more. If you want to make sure your business stays in the game, just contact your local Comcast Spotlight team to learn more, including the countless additional events and programs on local and regio

  • Reaching the Undecided Voter

    Submitted by Dan Sinagoga

    Sep 14, 2016 - 09:26

    In nearly any election there are strongly held positions regarding candidates and issues and 2016 is proving to be no exception. Yet many voters find themselves still weighing the pros and cons of voting for one or the other of the two major Presidential candidates, or perhaps even voting for a third-party candidate. Both major party Presidential candidates have strong bases of support, although polling also shows high unfavorable ratings for each.  Leading up to Election Day on November

    Tags: political
  • Connect with Customers this Fall on Cable

    Submitted by Chris Ellis

    Sep 12, 2016 - 10:36

    Schools are back in session, Halloween decorations are starting to pop up, and pumpkin spice everything is everywhere. Welcome to fall, and the beginning of a great season of original programming on cable. There are tons of ways to find the audience your business needs, including dramas, comedy, reality and a bushel full of sports. USA offers up a pair of new dramas in October. First up, the dreamy Falling Water, debuting October 13 at 10 p.m. (all times Eastern). And by dreamy, I mean that t

  • Trend Insights: The Primetime Emmy Award Goes To...Ad Supported Cable

    Submitted by Brad Adgate

    Sep 9, 2016 - 09:27

    As we get set for the 68th annual Emmy Awards, it seems natural that shows like Mr. Robot, The Americans and Better Call Saul are among this year’s nominees for best drama series. Those three are among the many ad-supported cable network programs that stand side-by-side with shows from the broadcast networks, premium TV channels and streaming services (which also round out the best drama category: with Downton Abbey, Game of Thrones and Homeland, and House of Cards).  In fact, cable shows

    Tags: research
  • September Still Sizzles with Great Original Programming on Cable TV

    Submitted by Chris Ellis

    Aug 17, 2016 - 09:36

    As students begin heading back to school and Labor Day draws ever nearer, it’s a reminder that fall will soon be upon us. It’s a great month to engage your customers, as cable networks continue delivering the shows those customers love. All you have to do to get in on the action is contact your local Comcast Spotlight team. Just look over to the left side of the page for the phone and email icons to get started. Discovery is hitting the road, figuratively, with the three-night miniseries