In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Get Your Business in Top Shape with Sports Advertising This Summer

    Submitted by Chris Ellis

    May 23, 2017 - 02:08

    Whether it’s on the greens, the track, the hardcourt, the pitch or the diamond, sports programming attracts viewers like few other types of content. Cable has more sports action than any other media platform, and your business can take advantage of that powerful consumer interest. What’s more, with digital video advertising opportunities, you can reach the same types of local audiences on multiple screens, giving your advertising a real home-field advantage. Now, let’s run down many of

  • Stitchers and Walkers, Divas and Nails—Cable has them all in June

    Submitted by Chris Ellis

    May 17, 2017 - 04:12

    The school year is almost over, days are getting warmer, and the unofficial start to summer is within sight. That means June is close, as are nearly endless opportunities to reach prospective customers. Maybe they’re looking for a new car to cruise around town, new patio furniture, a vacation getaway—or maybe they were over-eager weekend warriors, looking for a doctor about those aches and pains. Whatever they need, they’ll be watching about four hours of TV each day on average*, and they

  • Trend Insights: Is There Too Much TV - Volume 2

    Submitted by Staff

    May 10, 2017 - 09:59

    Last spring, we looked at the buzz surrounding the explosive growth of scripted programming on TV and across a growing array of platforms. Some observers asked if there was “too much TV,” and whether there was enough viewer appetite for all that content. A year later, the number of scripted programs continues to grow, and now, unscripted programs are popping up in greater numbers across platforms as well. Our latest Trend Insights report updates our 2016 analysis, with an emphasis on what

  • When it comes to sharing your business's message to your target audience, no medium creates an emotional connection like video advertising

    Submitted by Alex Papastamatis

    May 2, 2017 - 03:18

    The sight and sound of video is unparalleled - no wonder it's the preferred method to view and share stories. Recently in South Florida, our client El Dorado Furniture was looking for a way to share an amazing outreach program with the community and Comcast Spotlight was a perfect fit! El Dorado Furniture has a strong reputation for giving back. In celebration of 50 years in business this year, El Dorado Furniture is committed to providing over a quarter million dollars' worth of home furnish

  • Trend Insights: Cord Cutters and Advertising

    Submitted by Staff

    Apr 27, 2017 - 10:40

    “Less than Meets the Eye” Data shows that new digital streaming video services are generally proving to be additive to, rather than replacements for, traditional TV services. Consumers are mixing and matching services to give themselves even more choices. In our latest Trend Insights report, we outline some of the numbers and potential reasons behind them. We also look at what this means for advertisers as they seek to reach relevant audiences enjoying content across screens and device