In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Get Your Business Ready for Spring with Advertising Opportunities Like These

    Submitted by Chris Ellis

    Feb 13, 2017 - 09:34

    Spring is drawing ever closer, with longer (and warmer) days ahead. Whether your business is a hardware store ready to sell spring gardening supplies, a restaurant looking to welcome diners suffering a bit of cabin fever or a sporting goods store with plenty of equipment for weekend warriors (or an urgent care facility for those who took the weekend warrior idea a bit too seriously), Comcast Spotlight has opportunities to reach your audience, with TV and digital advertising. Leading things of

  • Four Questions Every Local Business Should Ask When Creating an Advertising Campaign

    Submitted by Sarann Jennings

    Feb 8, 2017 - 09:24

    Overseeing the advertising strategy for a local business isn’t easy. Whether it’s your primary job or one of many responsibilities on your plate, it entails balancing your creative vision with your budget, and trying to stay up on trends while sticking to tried and true promotion strategies. It’s a lot. Over the years, we’ve worked with hundreds of local businesses like yours. Here’s the good news: The businesses with the most successful advertising campaigns are those that

  • Trend Insights: New Consumer Electronic Trends for 2017

    Submitted by Brad Adgate

    Feb 6, 2017 - 09:37

    What are some of the trends in consumer electronics that may have a significant impact on media and advertising? We examine five trends to watch in our latest Trend Insights report, which you can download by clicking the image below.

    Tags: research
  • March Brings an Opportunity for Marketers to Score Points with Basketball Fans

    Submitted by Dennis Marshall

    Feb 2, 2017 - 03:39

    Beginning March 14, college basketball fans from coast to coast will gather around screens large and small to watch their favorite teams compete in the college basketball tournament. Because tournament teams face “one-loss-and-you’re out sudden death” with each round, no one wants to miss a minute of the action. In fact, according to an article on The American Gaming Association says about 40 million people will fill out more than 70 million tournament brackets

  • Media and Tech Trends for 2017

    Submitted by Brad Adgate

    Jan 26, 2017 - 03:08

    The worlds of technology, media and marketing continue to evolve and overlap. In our latest Trend Insights analysis, we take a look at some of the “hot topics” likely to find a place in the headlines in the months ahead—the categories media and marketing professionals will be keeping an eye on. You can download the report by clicking on the image below.

    Tags: research