In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Enhanced Mobile App Teaches Marketers and Media Buyers about the Effectiveness of TV and Digital Video

    Submitted by Stefanie Smentek

    Apr 18, 2017 - 09:46

    We recently enhanced our mobile apps with new features to show you on how our TV and digital advertising solutions can help you target your customers more effectively. Download for iOS, Android or access on the web today. Whether you are a marketer at an SMB or work for a media agency buying on behalf of a client, we’ve developed an interactive tool that will guide you to the features in the app that are most relevant to you. Look for the on-screen p

  • Daring Drama, Riveting Reality and Spring Sports: Opportunities for Your Business to Reach Audiences in May

    Submitted by Chris Ellis

    Apr 13, 2017 - 10:21

    We’re closing in on May, the month of “moms” and the unofficial start to the summer season for many people. Maybe your audience is gift shoppers, or maybe it’s vacation goers—no matter who you’re trying to reach, your Comcast Spotlight team can help with video advertising opportunities. Those opportunities include several new and returning series plus specials and sports that will have your prospective customers watching all month long. First up, we’ll start with a new twist on

  • Trend Insights: 1st Quarter 2017

    Submitted by Brad Adgate

    Apr 10, 2017 - 10:42

    Viewer interest in news content has remained high in the first months of 2017, and that has led to some record viewership for cable TV’s top news networks. In our latest Trend Insights report, we examine the numbers that show many of your customers may be keeping up with domestic and world events by watching channels like CNN, FOX News and MSNBC. Click here to view the report.

  • How Much Should I Spend on Advertising?

    Submitted by Bob Faricy

    Apr 5, 2017 - 09:11

    Planning your advertising budget When you work in the media business, you learn to stop calling advertising an expense. Instead, you call it an investment. Self-serving? Sure, but it can be true. Really, the major difference between a cost and an investment is whether or not you get a return on investment (ROI). As a business owner or marketing manager, you know advertising will cost you something, but the return is never certain. Because of that, it can be hard to determine how much y

    Tags: ad sales
  • Build Your Business by Advertising in Premium Programming This April

    Submitted by Chris Ellis

    Mar 16, 2017 - 11:44

    Another great month of top-quality programming customers love is on tap on cable this April, with new and returning series, compelling sports and the competition to see who will be Hollywood’s top dog. We’ll begin this month with a pair of anthology series. First up is the third season of FX’s quirky Fargo, (loosely) based on the Coen brothers film of the same name, returning April 19 at 10 p.m. (all times Eastern). For this installment, the calendar flips to 2010, and Ewan McGregor pla