In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • New App Shows How Our Television and Digital Advertising Solutions Help You Reach More Customers

    Submitted by Stefanie Smentek

    Jan 7, 2016 - 02:22

    ​Comcast Spotlight's mobile apps have been updated with new features to show you how our multi-screen advertising solutions target your customers more effectively.  iPad & iPhone users can download or update the latest app by clicking here, Android users can download from Google Play, and everyone can access the same content with our web version. Video advertising is the most powerful way to capture attention and generate awareness, and th

  • New Year, New Shows - and a New Name on Cable in January

    Submitted by Chris Ellis

    Dec 16, 2015 - 09:14

    With the change of the calendar comes a change to a popular cable network: ABC Family is transitioning to Freeform, bringing with it two new series and new episodes of some of the shows that helped ABC Family become a destination for young adults. First up is the winter premiere of Pretty Little Liars on January 12 at 8 p.m. (all times Eastern), with the story jumping five years ahead, bringing with it a new mystery and new antagonist. That’s followed at 9 p.m. by the series premiere of Sha

  • Start the Year by Connecting with Sports Fans on Cable

    Submitted by Chris Ellis

    Dec 14, 2015 - 10:33

    When we say Comcast Spotlight has “more sports delivered” than any other media outlet, we mean it. From national networks and the most-viewed sports leagues to regional channels and home-team coverage—not to mention pre- and post-game shows, highlights and analysis—we have more ways to connect with more fans. It’s true year round, but when it comes to the sheer volume of live events, it’s tough to match the first quarter of the year, when there’s so much college basketball cover

  • Where’s the Smart Money in 2016?

    Submitted by Dan Sinagoga

    Dec 7, 2015 - 10:26

    Introducing a new blog on political advertising trends for the 2016 election cycle The 2016 election countdown is now in full swing and with many Presidential candidates still in the race – the primary season ahead looks to be very exciting. For political advertising, it won’t just be a story of earlier, bigger and more – although we are  seeing seven times more political ads at this point in the election cycle than we did four years ago.1 It will be a story of smarter and

    Tags: political
  • Wrapping up the Year with Cable’s Original Series and Specials

    Submitted by Chris Ellis

    Nov 19, 2015 - 10:19

    It’s almost the end of the year, and that means a month filled with seasonal programming that your customers enjoy is coming to televisions near you. To take advantage of these and countess other opportunities to reach your audiences with TV and digital video advertising, just give your local Comcast Spotlight team a call. You may have heard that ABC Family will be changing its name to Freeform in January, but before that happens, there’s the annual 25 Days of Christmas programming block