In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Take Five Webcast Will Reveal What Your Fellow Media Professionals Are Thinking

    Submitted by Stefanie Smentek

    Mar 1, 2016 - 01:12

    In January, we asked advertising and marketing professionals from across the U.S. to share their thoughts on some of the most pressing questions they’ll face over the next year including addressability to ad fraud, and measurement to media currency. Join us on March 16th at 2 p.m. ET for a live and interactive webcast in conjunction with Advertising Age, where you’ll learn the results of our industry survey. A panel of media and advertising experts, including Amy Garfinkel, SVP, Director

  • The Medium is the Message

    Submitted by Dan Sinagoga

    Feb 29, 2016 - 09:14

    In today’s advertising world, everyone has money and a strategy.  But not everyone can make a lasting impact on their customers. The same holds true for political advertising; super PACs and interest groups will spend as much money as possible to make an impact, but when driving voters to take action, political advertising needs to be strategically targeted towards the right audiences at the right time, using the right channels. A Stanford University study found that “discouraging pe

  • Trend Insights: Automotive Sales Analysis

    Submitted by Brad Adgate

    Feb 17, 2016 - 09:31

    What was behind the record-setting year the auto industry experienced in 2015? It was likely a combination of fortuitous circumstances with continued low gas prices, near-zero interest rates and gains in the labor market all playing a part. In our latest trend insights report, we take a deeper look at some of the numbers and what it may mean for the rest of 2016. You can download the full report below.

    Tags: research auto
  • Advertising Opportunities Abound with Original Programming on Cable in March

    Submitted by Chris Ellis

    Feb 10, 2016 - 03:03

    Winter is headed towards its end (perhaps sooner than later, if you believe what Punxsutawney Phil had to say about things), and consumers will be setting their sights on spring. It’s a great time to reach them with fresh new messages, and cable’s original programming and sports coverage is the ideal way to do it. Check out some of these great new and returning shows coming to the networks your customers are watching: A word of advice for those planning a spring break trip: avoid the Bate

  • The Big Picture Show: Movie Marketing Breaks Records in 2015 and Hopes for a Sequel in 2016

    Submitted by Brad Adgate

    Jan 28, 2016 - 01:55

    Hollywood does more than entertain and inspire us with great stories, it’s also a force to be reckoned with when it comes to advertising and marketing. From superheroes to spies, modern-day dinosaurs to a galaxy far, far away, 2015 was a year to remember, and 2016 is shaping up to be another blockbuster. In the first of our new series of trend insights, we recap last year and looks ahead to the films that will be vying for moviegoers’ attention in the months ahead. You can download t