In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • What’s the Right Approach to Messaging? Yours.

    Submitted by Chris Ellis

    Nov 17, 2015 - 08:56

    For the past three years, Comcast Spotlight’s LAMP Awards have recognized local and regional advertisers who combined television and digital video advertising with Comcast Spotlight.  As you might expect, auto dealers have accounted for a large share of the entries we received, and this year one of our winners was Mount Pleasant Chevrolet of Mount Pleasant, SC. The common thread among the advertising strategies of the success stories from each dealer was reaching customers in more ways

  • Learning How Data Automation Can Improve Local TV Buying

    Submitted by Stefanie Smentek

    Nov 11, 2015 - 12:31

    We hope you had a chance to attend our Take Five for Your Future webcast, “Automating and Optimizing Local TV Planning” on November 4.   If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. A panel of media and advertising experts discussed how advertisers could more effectively use data automation to plan and execute their local cable schedules, similar to how they buy digital. Joy Baer, President at 

  • Can You Bring the Best of Digital Planning to TV?

    Submitted by Stefanie Smentek

    Oct 22, 2015 - 09:18

    For the past several years, digital advertisers have enjoyed the ability to reach consumers across hundreds of web sites, using automated buying and planning to target fragmented audiences with relative ease and efficiency. But what if advertisers could more effectively use data automation to plan and execute their local cable schedules as well? As audiences continue to fragment, what are the new mission-critical strategies necessary to adapt to this new landscape? To learn more, join us f

  • Original Cable Programs to Make Advertisers Thankful in November

    Submitted by Chris Ellis

    Oct 20, 2015 - 04:07

    The pumpkins are still plentiful, candy still waiting to be distributed. But we’re looking ahead to the great new and returning shows coming to cable networks next month, offering all types of advertisers the opportunity to engage viewers as they enjoy action-packed dramas, laugh-out-loud comedies and heartwarming holiday movies. Let’s dive in. TNT makes a big splash in November with three returning hits and a brand-new series (and that’s in addition to NBA action all month long—more

  • Our 2015 Comcast Spotlight LAMP Awards Winners

    Submitted by Kellie Grutko

    Oct 15, 2015 - 02:18

    For the third year, we asked our local and regional advertisers across the country to share their stories of how TV + digital video advertising with Comcast Spotlight delivered a measurable impact on their businesses in our LAMP (Local Area Multi-screen Performance) Awards. Once again, we saw an impressive array of companies and examples of how multi-screen marketing is clearly the best way to reach and engage consumers. Our judging team didn’t have an easy time of it, and that’s the way