In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Looking into the Crystal Ball for the Media Industry in 2016

    Submitted by Stefanie Smentek

    Mar 24, 2016 - 10:00

    We hope you had a chance to attend our Take Five for Your Future webcast, “16 Questions Facing Media Pros,” on March 16.   If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. A panel of media and advertising experts shared their thoughts on the most pressing issues facing the industry this year. We reviewed the results of an industry survey that we conducted earlier this year, asked the panelists weigh in

  • Drama, Comedy and Reality: Opportunities to Reach Audiences in April on Cable

    Submitted by Chris Ellis

    Mar 15, 2016 - 09:57

    Talk about a busy month ahead: some of last year’s top new cable series are back with new seasons, an extension of one of the most famous brands on TV, and a miniseries that tackles the topic of God. When you add it all up, you have a great mix to reach fragmented audiences—and your Comcast Spotlight team can help you reach the right audience for your business. One of last summer’s biggest shows, AMC’s Fear the Walking Dead will begin its second season on the heels of the end of its p

  • Cable’s Spring Sports Lineup Keeps Your Business in the Game

    Submitted by Chris Ellis

    Mar 10, 2016 - 03:38

    Springtime is here, and that means it’s time for a great season of sports action on networks like ESPN plus ESPN2 and ESPNU), FS1, Golf Channel, NBCSN and TNT. It all gets underway with the first college basketball championship to air on cable, and continues with the beginning of the MLB and MLS season, auto racing, golf and more. For your business, this lineup of pro and college action is a perfect opportunity to reach engaged audiences all season long, and your local Comcast Spotlight team i

    Tags: sports on air
  • Trend Insights: Is there too much TV?

    Submitted by Brad Adgate

    Mar 7, 2016 - 03:06

    Is there such a thing as too much TV? It’s an interesting question, since 2015 brought us more than 400 original scripted series on TV according to an analysis by FX (which excluded reality/unscripted shows). Could that be the peak, with a reduction in total output beginning this year or next? That’s the position of the president of FX. In our latest Trend Insights, we look at that rapid growth of original programming across platforms. You can download the full report below. 

    Tags: research
  • Trend Insights: Cable to Televise NCAA Men’s Basketball Championship Game

    Submitted by Brad Adgate

    Mar 3, 2016 - 09:10

    This year marks the first time that a cable network (TBS) will be televising the NCAA division one men’s basketball championship game. Technically, it will air on three networks, as TNT and truTV will also air the championship, each using one of the finalists’ broadcast teams, while TBS airs the national broadcast. This is part of a pattern of live sporting events coming to cable television, and in an era of on-demand viewing and audience fragmentation, live sports continue to thrive. &nb