In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Currency Conversion: The New Way of Buying Local TV

    Submitted by Stefanie Smentek

    Mar 16, 2015 - 08:57

    For decades, “ratings” and “cost per point” have been the default metrics for planning and buying local TV. Each year along the way, advertisers, agencies, and media sellers alike waited for a new process to evolve. Now, though, we’re really beginning to see that transformation taking shape. To learn more, join us for a free, live and interactive webcast presented in conjunction with Advertising Age, “Impressions vs. GRPs: Is CPM the New Currency for Buying Local TV?

  • Something for Every Fan, and Every Brand, in Cable’s Spring Sports Lineup

    Submitted by Chris Ellis

    Mar 9, 2015 - 09:20

    I know I’m not the only person happy that spring is finally around the corner, after another harsh winter in many parts of the country. Along with the thankfully moderating temperatures comes a bevy of sports coverage on cable. For fans, it’s an exciting season as hockey and basketball wrap up their seasons, while other sports are getting started. For businesses, it’s an exciting season because those fans will be tuning in to see their favorite teams and athletes in action, offering limitl

  • Learn More about Digital Advertising

    Submitted by Tom Straszewski

    Mar 2, 2015 - 09:43

    The Internet’s ability to offer a completely personalized experience for every user is truly amazing. That can also make it a bit intimidating for advertisers, particularly local and regional brands. But it doesn’t have to be intimidating. With the right plan, any business can enhance their TV advertising with a strong digital component. The key is finding the right customers in the right places. Comcast Spotlight was built on that mission, and we’ve taken our expertise in doing it wi

  • Get in the Game and Reach Even More Sports Fans on Cable in March and April

    Submitted by Michael Moore

    Feb 25, 2015 - 11:46

    For many of sports fans, March is their favorite time of the year. The NCAA Division I basketball tournament is a social phenomenon, with over 13 million tweets in 2014, and 70 million live streams viewed. The tournament was the most-discussed program on television for eight out of 12 game nights. Viewers all around the country turn on their TVs, laptops, and tablets to view the heart-stopping buzzer-beaters, the underdog Cinderella stories, and all the high-paced action that determines the

    Tags: sports
  • Learn More about TV Advertising

    Submitted by Mark Altschuler

    Feb 23, 2015 - 09:22

    With the Super Bowl and Academy Awards both happening in February, it’s an interesting time to be talking about TV advertising. Those kinds of big events certainly demonstrate the power to reach vast audiences, often watching on ever-larger televisions. And while those are great examples, they only scratch the surface. The real story is about how fragmented audiences are on the “other” 363 days of the year, and the challenge in assembling those fragments in the right combinations to f