In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Can You Bring the Best of Digital Planning to TV?

    Submitted by Stefanie Smentek

    Oct 22, 2015 - 09:18

    For the past several years, digital advertisers have enjoyed the ability to reach consumers across hundreds of web sites, using automated buying and planning to target fragmented audiences with relative ease and efficiency. But what if advertisers could more effectively use data automation to plan and execute their local cable schedules as well? As audiences continue to fragment, what are the new mission-critical strategies necessary to adapt to this new landscape? To learn more, join us f

  • Original Cable Programs to Make Advertisers Thankful in November

    Submitted by Chris Ellis

    Oct 20, 2015 - 04:07

    The pumpkins are still plentiful, candy still waiting to be distributed. But we’re looking ahead to the great new and returning shows coming to cable networks next month, offering all types of advertisers the opportunity to engage viewers as they enjoy action-packed dramas, laugh-out-loud comedies and heartwarming holiday movies. Let’s dive in. TNT makes a big splash in November with three returning hits and a brand-new series (and that’s in addition to NBA action all month long—more

  • Our 2015 Comcast Spotlight LAMP Awards Winners

    Submitted by Kellie Grutko

    Oct 15, 2015 - 02:18

    For the third year, we asked our local and regional advertisers across the country to share their stories of how TV + digital video advertising with Comcast Spotlight delivered a measurable impact on their businesses in our LAMP (Local Area Multi-screen Performance) Awards. Once again, we saw an impressive array of companies and examples of how multi-screen marketing is clearly the best way to reach and engage consumers. Our judging team didn’t have an easy time of it, and that’s the way

  • Introducing the New

    Submitted by Kellie Grutko

    Oct 14, 2015 - 04:01

    Welcome to our new digs. If you’ve come to before, you might notice that things look a little (or a lot) different. Everyone likes a little sprucing up, but this is about so much more: it’s about creating a better experience, one that shows how targeted video advertising will help your business “succeed on screen.” We’ve made navigation on our site easier, making it simpler to learn more about our multi-screen advertising solutions, and how they work together

  • Fourth-Quarter Sports to Help Your Business Score with Fans

    Submitted by Chris Ellis

    Sep 22, 2015 - 09:23

    If your business could benefit from reaching sports fans—and what business couldn’t?—fall is a perfect time to incorporate tons of live sports action into your media plan. From football to “fútbol,” hoops to hockey, and cars to greens, there’s coverage that will reach a diverse cross-section of passionate fans. Want proof? Just check out this rundown for October through December: NFL Who will make it to Super Bowl 50 in February? The picture will take shape the season h