In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Happy 20th Birthday to Display Advertising

    Submitted by Natasha Sinagoga

    Oct 27, 2014 - 03:32

    Did you know that October 27th, 2014 is the 20th birthday of display advertising?  It seems younger…doesn’t it?  Many advertisers still treat display advertising as new media but it has a 20 year legacy and represents a $50B plus marketplace.   The first display ad was posted on, an industry site for technology something very different then the now popular site for booking travel.  Back then you could not book travel online as every

  • Delivering More Customers through Geo-Targeted and Engaging Video Impressions

    Submitted by Chris Stone

    Oct 21, 2014 - 09:30

    At the recent Digital Dealer 17 conference in Las Vegas, the power of video in consumer decisions was an overriding theme.  Video is video, regardless of where it’s being consumed, and auto dealers need to utilize it to capture the most targeted audience to drive traffic every month. Video is integral to search.  It creates the brand awareness necessary when consumers enter the research phase of the purchase funnel.  A balanced and targeted approach of TV and digital video

  • A Feast of Original Cable Programming this November

    Submitted by Chris Ellis

    Oct 15, 2014 - 09:39

    Soon it will be November. The final leaves will fall from the trees across much of the country, Halloween candy will be consumed by the handful (at least any that survived Halloween night), and thoughts will turn to the next holiday on the calendar. Christmas. Wait, did I miss something along the way? Don’t worry, we’ll come back to November holidays in a bit, but just for fun this time out, we’ll start with a look at upcoming Christmas-themed movies your customers will be watch

  • Ready…Set…Vote: Help Pick the Best of the Best in the 2014 LAMP Awards

    Submitted by Kellie Grutko

    Oct 1, 2014 - 04:37

    After a great first year for the Comcast Spotlight LAMP (Local Area Multi-screen Performance) Awards, we were anticipating another great set of entries this year—and our clients delivered, big time. To paraphrase Emeril Lagasse, our local multi-screen advertisers really kicked it up a notch in 2014, submitting even more creative marketing efforts that delivered tangible, measurable results. That bevy of strong entries also meant our panel of advertising professionals had their work cut ou

  • Halloween Chills, Sports Thrills and More on Cable in October

    Submitted by Chris Ellis

    Sep 17, 2014 - 10:39

    Trick-or-treaters will tell you, when it comes to candy, the bigger the better. And when it comes to spooky, scary programming, it doesn’t get much bigger than 31 days of Halloween on Syfy. It’s the seventh annual month-long chill-a-palooza, totaling almost 600 hours of themed programs. Naturally, it begins October 1, and highlights include Town of the Living Dead, premiering October 7 at 10 p.m. (all times ET). The series follows the residents of Jasper, Alabama, as they strive to complete