In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Get in the Game and Reach Even More Sports Fans on Cable in March and April

    Submitted by Michael Moore

    Feb 25, 2015 - 11:46

    For many of sports fans, March is their favorite time of the year. The NCAA Division I basketball tournament is a social phenomenon, with over 13 million tweets in 2014, and 70 million live streams viewed. The tournament was the most-discussed program on television for eight out of 12 game nights. Viewers all around the country turn on their TVs, laptops, and tablets to view the heart-stopping buzzer-beaters, the underdog Cinderella stories, and all the high-paced action that determines the

    Tags: sports
  • Learn More about TV Advertising

    Submitted by Mark Altschuler

    Feb 23, 2015 - 09:22

    With the Super Bowl and Academy Awards both happening in February, it’s an interesting time to be talking about TV advertising. Those kinds of big events certainly demonstrate the power to reach vast audiences, often watching on ever-larger televisions. And while those are great examples, they only scratch the surface. The real story is about how fragmented audiences are on the “other” 363 days of the year, and the challenge in assembling those fragments in the right combinations to f

  • March-ing to Cable’s Original Programming Beat

    Submitted by Chris Ellis

    Feb 19, 2015 - 09:21

    Can you feel it yet? It's that sense that spring is just around the corner. The trees will be budding, the flowers blooming, and more and more people will be shaking off their state of semi-hibernation. That may offer even more opportunities to capture their business, and there are some great ways to reach them with new and returning programs next month on networks like E!, A&E, HGTV and USA. It's a mix of compelling drama, creative comedy and entertaining reality that reaches audiences of a

  • Learn More about Multi-screen Advertising

    Submitted by John Tierney

    Feb 17, 2015 - 09:02

    Most of us can remember when watching TV meant literally watching a television set. But now, if you’re like most people, you watch some programs on a TV, others on a computer, phone or tablet. It’s been a remarkable shift in consumer behavior in a short time, and it explains why “TV” and “digital” advertising are no longer separate. After all, video is video, regardless of where it’s watched.  A smart, strategic advertising plan takes this into account, and recognizes that we

  • New Interactive Mobile App Just Released

    Submitted by Stefanie Smentek

    Feb 11, 2015 - 09:41

    Comcast Spotlight's latest mobile apps have just been released with brand new content and features to help educate you on our advertising solutions that will help you reach more customers! iPad & iPhone users can download or update the latest app by clicking here on your device, Android users can download from Google Play or you can also access the same content anywhere by clicking here to use our web version.