In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Trend Insights: The Summer Olympics From Rio Preview

    Submitted by Brad Adgate

    Jul 21, 2016 - 02:16

    One of the world’s biggest sporting events is about to begin: the 2016 Summer Olympics. As the global community gears up for an amazing few weeks from Rio, our latest Trend Insights report, we look at some of the impressive numbers associated with the Games, including the record-setting amount of planned coverage in the U.S. Click the image below to download the full report.

  • Cheers, Fears and Tears - Here’s Where to Reach Customers on Cable in August

    Submitted by Chris Ellis

    Jul 19, 2016 - 03:00

    As summertime nears the midway point (unofficially at least), there’s no slowing down when it comes to original programming on cable. That offers all types of businesses ideal opportunities to target audiences demographically, whether it’s in a neighborhood, a full market or across the country. In addition to all of the action in Rio from August 5-21, there’s plenty of new and returning series plus great specials that will keep your customers watching all month long. Hallmark Channel of

  • Cable TV is the Dominant Source for Political Coverage

    Submitted by Brad Adgate

    Jun 28, 2016 - 12:29

    The recently concluded political primary season has been more raucous and unpredictable than any other in recent history.  In the addition to the two presumptive candidates, the biggest winners of this political season have been the cable news networks.  Heading into this summer’s party conventions, the cable news networks have established themselves as the primary source this political season. In our latest Trend Insights, we look at how cable networks are delivering big audience

  • Summer on Cable: Three Months of Sports Action Sure to Heat up Your Business

    Submitted by Chris Ellis

    Jun 21, 2016 - 03:32

    The summer season is a great one for sports—it takes us through the heart of baseball season, into the beginning of football season; Wimbledon and the Tour de France make July a month to savor; and NASCAR and the PGA crisscross the country, just to pick a few examples. What they all have in common is legions of loyal fans, who are happen to be your prospective customers. Today, we take a look at some of the many opportunities available to you to get your name in front of those viewers, and ear

  • Summer Heats up with Comedy, Drama - and Flying Sharks, of Course

    Submitted by Chris Ellis

    Jun 14, 2016 - 01:38

    School is out, summer is here, and cable networks are keeping viewers entertained with a plethora of original programing, ranging from thought-provoking documentaries to laugh-out-loud comedy. We’ll begin this month with perhaps THE hot topic of the year—politics, presented as only Comedy Central’s Daily Show can. The program will travel to Cleveland from July 19-22 for the Republican National Convention, and to Philadelphia from July 26-29, airing nightly at 11 p.m. (all times Eastern)