In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Let the Games - and Lots of Them - Begin

    Submitted by Chris Ellis

    Sep 3, 2014 - 10:53

    As summer gives way to fall, I’m reminded of just how busy a season it is for sports—at all levels. I’m spending my Saturday mornings watching youth soccer; from my patio, I can hear the crowd cheer on Friday nights as our high-school team takes the field; and as I drive home, I see teams hard at work on the practice field. That feeling of “sports in the air” also means millions of viewers will be tuning in to watch the exciting end of the baseball and NASCAR seasons, the start of the

  • TV is Taking Over Twitter = Big Brand Awareness Opportunity!

    Submitted by Shelly Ortelt

    Aug 26, 2014 - 10:19

    As a millennial, I feel as though I should be a Twitter enthusiast, but I’m not. In fact, I don’t even have a Twitter account. But I’ll tell you what I won’t be doing if I missed the premiere of Walking Dead – engaging with any form of social media. That’s because TV has truly transformed into a social platform (with plenty of spoilers!). And more importantly, so have the brands that advertise during TV programming. A recent Nielsen study* found that 64% of people who tweet abou

  • Targeting Consumers with Video Across Multiple Screens

    Submitted by Stefanie Smentek

    Aug 18, 2014 - 04:01

    Video is everywhere. The powerful combination of sight, sound and motion--once available only on the living room TV--now reaches consumers everywhere they go and on every screen they use……on TV, online, on demand, on the phone or on a tablet. And marketers are following consumers’ lead by supplementing their TV campaigns with targeted video ads across multiple screens. In fact, a recent study by Forrester Research found that 68% of advertisers believe agencies will begin plan

  • Content + Engagement + Targeting = THE RIGHT IMPRESSIONS

    Submitted by Carla Pacione

    Aug 14, 2014 - 09:51

    There are a lot of media choices out there!  People can watch what they want when they want it.  Naturally, they will choose what interests them the most, what they’re passionate about.  If they don’t care, they tune out, because our brains tune away from anything that lacks relevance and/or credibility. For advertisers, the key is to find the “tribe,” defined by Urban Dictionary as “any group of people with a common identity, traits or interests.” Politic

  • The A-B-Cs and 1-2-3s of Cable’s Original Programming in September

    Submitted by Chris Ellis

    Aug 12, 2014 - 09:52

    For a few weeks now, students have been heading back to schools across the country, and soon even those still enjoying the waning days of summer will be cracking the books (or is it netbooks and iPads now?). Perhaps it’s fitting, then, to begin a look at the great original programming on cable next month with a look back at perhaps the most iconic school-based television show in history. OK, maybe not, but for many children of the ‘90s, the names Zack, Slater, Kelly, Jessie, Lisa and Sc