In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Presenting The 2015 Comcast Spotlight LAMP Awards

    Submitted by Kellie Grutko

    Jun 1, 2015 - 09:54

    For the past two years, local and regional advertisers around the country have been sharing examples of how they’ve put multi-screen (TV and digital) advertising to work for them. From day cares and colleges, auto dealers and body shops, restaurants and railroads as part of our LAMP (Local Area Multi-screen Performance) Awards. We’ve also listened to the great feedback we’ve received about how to make the entry process faster and easier. We’re excited to let you know that this year,

  • Focus on Your True PMA

    Submitted by Richard Terlingen

    May 26, 2015 - 02:15

    “This program delivers!” That’s a comment we at Comcast Spotlight hear regularly from our dealer clients throughout the country regarding our “Own Your Zone” program. We understand that, on average, over 70% of a dealership’s customers usually come from within just a few Comcast Spotlight zones. We know how to deploy multi-screen—television and digital—advertising to your lifetime customers who value your store and your way of business. Automotive marketing is rapidly becomi

  • Advertiser Success Stories: Multi-Screen Campaigns that Produce Results

    Submitted by Stefanie Smentek

    May 18, 2015 - 11:36

    Maximizing ROI is a challenge faced by every marketer, but not every marketer looks at ROI the same way: what defines success for one type of business may be very different for another business. So how do you integrate TV and digital video advertising to get the most effective bang for your buck and deliver the results that matter most to you? To learn more, join us for a free, live and interactive webcast presented in conjunction with Advertising Age, “Advertiser Success S

  • You Have the Right to Reach Customers via Arresting Content on Cable in June

    Submitted by Chris Ellis

    May 14, 2015 - 03:39

    From the days of just the facts on Dragnet to the forensic wizardry of CSI, Americans have long had a fascination with crime and mystery shows. As cable ramps up its 2015 summer programming, there’s all kinds of shows that deal with investigating and solving crimes of all types. These dramas keep viewers engaged and coming back, as twists and turns lead to surprising revelations, and that offers advertisers some powerful opportunities to reach viewers. As we run through June’s programming hi

  • Moving Forward, Giving Back

    Submitted by Meg Glenn

    Apr 17, 2015 - 10:38

    Next weekend is a big one for us at Comcast Spotlight. Saturday is Comcast Cares Day (#CCDay), our annual day of service. We’ll be working simultaneously with thousands of our teammates across the country, giving back in the local communities where we live and work. You might think, “How much can you really accomplish in one day?” Before I spent my first Comcast Cares Day volunteering, I would have asked the same question. Now, having seen the power of dozens, even sometimes hundreds,