In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • You Have the Right to Reach Customers via Arresting Content on Cable in June

    Submitted by Chris Ellis

    May 14, 2015 - 03:39

    From the days of just the facts on Dragnet to the forensic wizardry of CSI, Americans have long had a fascination with crime and mystery shows. As cable ramps up its 2015 summer programming, there’s all kinds of shows that deal with investigating and solving crimes of all types. These dramas keep viewers engaged and coming back, as twists and turns lead to surprising revelations, and that offers advertisers some powerful opportunities to reach viewers. As we run through June’s programming hi

  • Moving Forward, Giving Back

    Submitted by Meg Glenn

    Apr 17, 2015 - 10:38

    Next weekend is a big one for us at Comcast Spotlight. Saturday is Comcast Cares Day (#CCDay), our annual day of service. We’ll be working simultaneously with thousands of our teammates across the country, giving back in the local communities where we live and work. You might think, “How much can you really accomplish in one day?” Before I spent my first Comcast Cares Day volunteering, I would have asked the same question. Now, having seen the power of dozens, even sometimes hundreds,

  • It’s a Family Affair in May with Great Original Cable Programming

    Submitted by Chris Ellis

    Apr 14, 2015 - 10:22

    May means Mother’s Day, and lots of moms will be enjoying bunches of flowers. At the same time, cable’s top networks have “bunches” of their own, in the form of new and returning programs. It all means that whatever your business, and whoever you need to reach, there are great opportunities all month long.  First up, we have the latest in the long and successful line of original movies on Lifetime, Stockholm, Pennsylvania. Airing May 2 at 8 p.m. (all times ET), Cynthia Nixon an

  • Using impressions-based buying to bring together fragmented audiences

    Submitted by Stefanie Smentek

    Apr 6, 2015 - 09:08

    We hope you had a chance to attend our Take Five for Your Future webcast, “Impressions vs. GRPs: Is CPM the New Currency for Buying Local TV?” on April 2nd.  Our panel of experts discussed the pros and cons of using targeted impressions for buying local TV advertising. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. Janice Finkel-Greene, EVP, Director of Audience Buying Analytics at Magna Global, kicked

  • Comcast Spotlight Client Lunch with Travel Channel’s Samantha Brown

    Submitted by Victoria Cianciulli

    Mar 31, 2015 - 09:00

    On Friday, March 20th Comcast Spotlight hosted a client luncheon in partnership with Scripps Networks and Travel Channel at Bank & Bourbon in Philadelphia, featuring a special talent appearance by Travel Channel’s Samantha Brown. Samantha Brown has spent more than a decade at Travel Channel, having hosted a number of shows on the network including, “Passport to Europe,” “Passport to Latin America,” and “Passport to Great Weekends.”  Samantha is an inspirational resour

    Tags: promotions