In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Fourth-Quarter Sports to Help Your Business Score with Fans

    Submitted by Chris Ellis

    Sep 22, 2015 - 09:23

    If your business could benefit from reaching sports fans—and what business couldn’t?—fall is a perfect time to incorporate tons of live sports action into your media plan. From football to “fútbol,” hoops to hockey, and cars to greens, there’s coverage that will reach a diverse cross-section of passionate fans. Want proof? Just check out this rundown for October through December: NFL Who will make it to Super Bowl 50 in February? The picture will take shape the season h

  • Treats for Advertisers This October with Comcast Spotlight

    Submitted by Chris Ellis

    Sep 15, 2015 - 10:38

    Walk down the aisles of many stores, and there’s no mistaking it: Halloween season is in full swing. That means the TV specials featuring horrors aplenty aren’t far behind, offering great opportunities for businesses to highlight what they have to offer this fall (and the soon-to-arrive holiday season). Let’s begin with ABC Family’s always popular 13 Nights of Halloween, filled with a mix of family-friendly mild chills in the early evenings and more grown-up thrills nigh

  • Which month don’t you want to sell cars this year?

    Submitted by Aaron Holland

    Aug 17, 2015 - 11:59

    LeBron James, Peyton Manning, Mike Trout….all top performing athletes in their respective sports.  Aside from out-of-this world abilities, these top athletes also share another common trait: they constantly work to improve and to stay a step ahead of their competition, even during their offseason.  Their consistent commitment to achieving their goals is the prime reason they are perennial all-stars.  In the ultra-competitive automotive industry, General Managers and Owners

    Tags: auto ad sales
  • Get Ready for Fall with Great Cable TV Advertising Opportunities

    Submitted by Chris Ellis

    Aug 11, 2015 - 09:35

    As summer begins to wind down, unofficially at least, it’s the perfect time to be thinking about your fall marketing plans. Cable networks continue to offer the original programs that keep viewers tuning in as the centerpiece of a multi-screen advertising strategy. We’ll kick off our look at some of next month’s highlights with a pair of programs many families will be watching together. First up, Disney XD debuts Pickle and Peanut on September 7 at 9 p.m. (all ti

  • Lots of Laughter: A Serious Way to Connect with Your Customers in August

    Submitted by Chris Ellis

    Jul 14, 2015 - 02:07

    We often focus attention on the many compelling dramas on cable. As I looked over the schedules for new and returning shows in August, however, the first thing that jumped out at me was the number of comedy series. In addition to what could be called traditional scripted comedies, there are also a number of comedic reality and unscripted series coming soon to your customers’ TV screens. So let’s lead things off this month with some real funny business—the kind that helps your business reac