In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Driving Digital Engagement Through Video

    Submitted by Stefanie Smentek

    Jun 2, 2016 - 03:04

    We hope you had a chance to attend our Take Five for Your Future webcast, “Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement,” on May 25.   If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. A panel of media and advertising experts shared their thoughts on the power of video to drive engagement with brands and their digital assets and we reviewed the results

  • Make a Splash with Summer Originals on Cable in June

    Submitted by Chris Ellis

    May 20, 2016 - 10:29

    Longer days and summer getaways are beckoning, and that means once again that we’re pretty much bursting at the seams with new cable programming highlights to share with you. From sharks with bite to shows to whet the appetite, these programs—and many others—will help you find the right audience to help your business sizzle this summer.  Consistently one of the biggest television events of the summer, Discovery kicks off its annual Shark Week programming block June 26 at 8 p.m. (al

  • Does Your Auto Advertising Steer the Customer Journey?

    Submitted by Bob Faricy

    May 16, 2016 - 01:54

    Lately, I have been thinking I may want a new car. I know, who doesn’t? But it occurred to me that while I haven’t purchased a car in some time, it’s like I’ve been shopping for one all along. First, there is the experience with the car I own, not to mention the constant presence of the cars all around me. I also notice other cars I'm in or get the chance to drive. And of course there is the advertising and promotions I'm exposed to dozens of times a day. I could be content to just

    Tags: auto
  • Take Five Webcast Will Explore the Power of Video to Drive Engagement

    Submitted by Stefanie Smentek

    May 9, 2016 - 02:54

    Your TV and digital video advertising may be doing a lot more than you’re giving it credit for. The ability of video to generate brand awareness has long been recognized, but recent studies also point to the critical role it plays in generating social conversation and increasing web visits and transactions. Join us on Wednesday, May 25th at 2 p.m. ET for a live and interactive webcast, “Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement,

  • Why Political Advertising Still Matters

    Submitted by Dan Sinagoga

    Apr 28, 2016 - 09:46

    Historically speaking, advertising has played an important role in Presidential elections. Past presidential nominees have run aggressive advertising campaigns in an attempt to gain votes. In 2012 President Obama and Republican candidate Mitt Romney each spent nearly $1 billion on advertising, both on television and online, to attract voters and to criticize each other. This year, so far at least, we’re seeing something very different on the Republican side: the biggest spenders aren’t wi

    Tags: political