In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Lots of Laughter: A Serious Way to Connect with Your Customers in August

    Submitted by Chris Ellis

    Jul 14, 2015 - 02:07

    We often focus attention on the many compelling dramas on cable. As I looked over the schedules for new and returning shows in August, however, the first thing that jumped out at me was the number of comedy series. In addition to what could be called traditional scripted comedies, there are also a number of comedic reality and unscripted series coming soon to your customers’ TV screens. So let’s lead things off this month with some real funny business—the kind that helps your business reac

  • Sharks and Santa - it has to be July on Cable

    Submitted by Chris Ellis

    Jun 17, 2015 - 01:32

    Summer is in full swing, and once again there’s an incredible amount of original programming on cable to help businesses of every type connect with viewers. From original dramas and comedies to reality documentaries and competitions—and sports galore—these are the shows your customers, and maybe you, will be watching in July. As the Independence Day holiday weekend kicks off on July 3, many of your customers may be heading for beaches and pool parties, cookouts and fireworks. But some

  • Customizing Multi-screen Advertising Campaigns to Reach Business Goals

    Submitted by Stefanie Smentek

    Jun 16, 2015 - 09:27

    We hope you had a chance to attend our Take Five for Your Future webcast, “Advertiser Success Stories: Multi-Screen Campaigns that Produce Results” on June 3.   A panel of Comcast Spotlight advertisers talked about how they successfully combined television and digital advertising to achieve their company’s goals. Webcast attendees got insight into the advertisers’ business needs and how custom multi-screen advertising solutions were crafted to reach their target audiences. Attend

  • The Hottest Sports Action is on Cable

    Submitted by Chris Ellis

    Jun 9, 2015 - 11:41

    The dog days of summer happen to be some of the best days for businesses to connect with customers, via strategic advertising plans with a strong sports component. From the excitement of baseball’s pennant races to the start of football season, from NASCAR to Wimbledon, from the PGA to MLS, there’s something for all fans, and all brands.  In addition to the nationally televised events we list below, there’s even more action on dozens of regional sports networks across the cou

  • Presenting The 2015 Comcast Spotlight LAMP Awards

    Submitted by Kellie Grutko

    Jun 1, 2015 - 09:54

    For the past two years, local and regional advertisers around the country have been sharing examples of how they’ve put multi-screen (TV and digital) advertising to work for them. From day cares and colleges, auto dealers and body shops, restaurants and railroads as part of our LAMP (Local Area Multi-screen Performance) Awards. We’ve also listened to the great feedback we’ve received about how to make the entry process faster and easier. We’re excited to let you know that this year,