Charlie Thurston serves as the President for Comcast Spotlight. He joined Comcast Spotlight in 2002 and is responsible for leading a team of 3,300 employees in local, regional, and national advertising sales that generated approximately $1.6 billion in gross revenue in 2009. Comcast Spotlight is in 84 TV markets, including 20 of the top 25. Comcast Spotlight sells the local advertising slots on 50+ cable networks (ESPN, CNN, CNBC, History Channel, etc), as well as banners/videos on internet sites (Comcast.net, Vehix.com, Yahoo).
Comcast Spotlight built interconnects in 60+ markets, joining over five million affiliated subscribers from Time Warner, Charter, Cox and BrightHouse. In 2009 they also partnered with Verizon in a landmark deal representing advertising for FiOS subscribers in 10 DMA’s. Similar deals were inked last year to sell the Regional Sports Network inventory for DirecTVand Echostar in multiple markets.
Spotlight is also a pioneer in the new advanced advertising capabilities for television. New products include addressable advertising, interactive ads, telescoping, and video on demand. Spotlight also deploys interactive iGuide banners that movie studios/programmers now regularly utilize.
Prior to this role he was President/CEO of Adlink, the Los Angeles digital interconnect. Hired as Adlink's General Sales Manager in 1989, Charlie was promoted to Vice President of Sales/Marketing in 1991, and then onto President/CEO in 1992. Adlink grew from a startup of $750K in revenue in 1988 to $138 million by 2000.
His experience spans 32 years in the cable industry. He was General Manager of Continental Cablevision's Cable Advertising Division from 1986-1989. Prior to that, his career included launching advertising sales for Cablevision Systems in New York, Connecticut and Boston. His career began in 1980 selling cable television subscriptions door-to-door.
Originally from Rye, New York, Charlie holds a BA degree from Williams College, 1980, where he also competed in baseball and football. He attended the Haas School of Business's Advanced Management Program at UC Berkeley, and is a member of YPO (Young Presidents Organization).
Charlie was recognized by Inc Magazine as an Entrepreneur of the Year Finalist in “Communications” in 1995, and “Technology” in 1996, and was the recipient of “The Silver Bell” Award from the Ad Council in 2005. He serves on the Board of Directors of National Cable Communications (NCC), The Advertising Council, and he is the former Chairman of the Board for The Cable Advertising Bureau (CAB). Charlie is also an avid participant in SkiTAM, which aids The Olympic Disabled Ski Team. Charlie is married with a son and a daughter.
