While Comcast is dedicated to creating value for its subscribers, Comcast Spotlight is focused on creating value and opportunity for its advertisers.

We've created a television marketplace where both large and small advertisers can leverage the latest message delivery technologies, the most insightful marketing intelligence and the most innovative promotional opportunities. This approach — and the infrastructure behind it — allows us to create customized and compelling solutions for each advertiser.

While this is our overall vision, the strategies below help guide our ability to serve our customers and innovate for our advertisers:

Market Consolidation

Comcast Spotlight partners with other cable companies in many markets to form interconnects that make buying cable advertising easier. Advertisers can now reach all cable homes in a market with one-stop shopping — one buy, one tape, and one invoice. Comcast Spotlight's infrastructure of standardized interconnects provides a consistent buying experience in multiple markets. Comcast Spotlight has more interconnects than any single broadcast group has owned-and operated-stations.

State-of-the-Art Promotional and Marketing Opportunities

Cable network brands are some of the most valuable and recognizable brands today. Advertisers can take advantage of the great affinity viewers have for their favorite cable networks. Comcast Spotlight can tailor robust marketing campaigns that will leverage the connection between viewers and their favorite networks.

Standardized Network Offerings

Comcast Spotlight has created an offering of 50+ consistent networks across our interconnects, allowing advertisers to buy the same networks across multiple markets. Standardized network offerings across markets reinforce Comcast Spotlight's commitment to creating a cable advertising model that better meets the needs of today's media community.

Expansive Research Capabilities

Comcast Spotlight collaborates with other cable companies to standardize national measurement practices that demonstrate the value of cable advertising. Comcast Spotlight subscribes to quantitative, qualitative and business intelligence research tools such as Nielsen Media Research, Scarborough Research and Mediamark Research Inc. in order to target audiences precisely.

Advanced Technology

Comcast Spotlight is deploying new product extensions that will provide advertisers with the ability to customize messaging to target audiences across key markets through advanced geographic and demographic segmentation capabilities. Specifically, Adtag™ and Adcopy™ allow advertisers to segment the market by sub-DMA criteria — geographic, demographic, or psychographic — using aggregate data. Adtag and Adcopy boost the efficiency of a cable buy and are exclusive to cable advertising.

What's more, Comcast Spotlight is developing new media solutions to redefine our business in the minds of our customers and to offer advertisers leading-edge advertising applications that shadow the advancements Comcast Cable is making with new products and services.

In fact, Comcast Spotlight's industry-leading iTV advertising applications drive viewership, provide qualified leads and are coupled with more metrics to prove accountability. We're bringing direct marketing capabilities to the TV with the technology that allows advertisers to enable linear commercials with interactive overlays for lead generation.