Captivating content. State-of-the-art technologies. In-depth market insights. And much more.

Advertising Solutions

Advertising Solutions
Captivating content. State-of-the-art technologies. In-depth market insights. And much more.

Comcast Spotlight puts our local market expertise to work to help local, regional and national advertisers navigate the fragmented media landscape. We help marketers reach, engage and connect directly with their audiences across networks, across service providers and across screens.

Solutions

Learn more about Comcast Spotlight Advertising Solutions:

Rocket Fuel

Harness the power of new cable TV programming and technologies to get specific messaging to desired audiences.

One Message. Multiple Screens. More Engagement.

As the fragmentation experts, multi-screen advertising extends reach, builds frequency and provides advertisers with multiple exposures in Comcast homes across the county.

Pinpoint accuracy. Guaranteed impressions. Engaged audiences.

Reach a qualified and actively engaged audience in an uncluttered environment 24-hours a day.

Better ROI. One-to-one engagement. Qualified leads.

By bringing the experience of “clickability” from the Web to the TV, Comcast Spotlight makes learning more about a product or service easier than ever.

Our interactive advertising technologies allow advertisers to effectively offer viewers the opportunity to directly engage their brands.

Custom opportunities. High visibility. Big results.

Audience fragmentation for advertisers has become more of a challenge than ever before but fortunately Comcast Spotlight is uniquely positioned to help advertisers reach and assemble fragmented audiences: across multiple networks and screens. And with more elections decided by smaller margins, reaching every prospective voter is crucial.

It's All About Video

Well over half of all television impressions take place on advertising-supported cable networks. That means the voters who can make the difference in an election aren’t just watching the news: they’re spending their Sunday nights with Mad Men and The Walking Dead; their evenings with the NFL, the NBA and the NHL; and their late nights with Conan and Colbert—all on cable.

What’s more, they’re multitasking more than ever before. While they’re watching one show on a TV, they’re watching video clips, checking their email and surfing the web on their phones, tablets and laptops.

If advertisers are not reaching voters on both TV and online through integrated multi-screen marketing plans, they’re missing impressions that can make the difference in a political race.

The Right Message for the Right Audience

Which issues are most important to the voters you’re trying to reach? That may be different based on where they live and what they watch. With the ability to segment your advertising demographically and geographically, Comcast Spotlight can ensure an advertiser’s message resonates with the desired audience.

Take five minutes today to learn about the trends that shape your career tomorrow.

 

Comcast Spotlight offers businesses in-depth market intelligence to allow for strategic media planning when evaluating our array of multi-screen advertising solutions.