Comcast Spotlight relies on sophisticated quantitative and qualitative applications to provide you with customized research to maximize ROI.  The quantitative data from Nielsen, comScore, Kantar and others gives you precise analysis of television viewership, online activity, views into the competitive media landscape and more.  MRI, Simmons, Scarborough, Bluefin and various other resources provide extensive qualitative data on consumers, geographies and social media habits to help you make a more informed decision during the media planning process.

Comcast Spotlight offers businesses in-depth market intelligence to allow for strategic media planning when evaluating our array of multi-screen advertising solutions.

WHAT SUPPORT/RESOURCES CAN COMCAST SPOTLIGHT PROVIDE?

• Geographic Audience Segmentation Analysis
• Consumer Insights to Purchasing and Lifestyle Activity
• Viewership/Media Consumption Metrics (TV, Online & Social)
• Advertiser Competitive Media Spend Analysis
• Customized Vertical Category Analysis

Comcast Spotlight relies on sophisticated quantitative and qualitative applications to provide you with customized research to maximize ROI.  The quantitative data from Nielsen, comScore, Kantar and others gives you precise analysis of television viewership, online activity, views into the competitive media landscape and more.  MRI, Simmons, Scarborough, Bluefin and various other resources provide extensive qualitative data on consumers, geographies and social media habits to help you make a more informed decision during the media planning process.