Comcast Spotlight offers businesses in-depth market intelligence that allows them to make assured decisions when integrating Comcast Spotlight’s array of products into their advertising campaigns.

What kinds of research can Comcast Spotlight provide?

• Target audience identification/confirmation
• Purchase behaviors of a target audience
• Lifestyle activities of a target audience
• Viewing habits of a target by geographic region
• Advertising activity of competitors

Comcast Spotlight relies on sophisticated quantitative and qualitative applications to provide advertisers with customized research. The quantitative data from Nielsen, Strata, Polk and others gives an advertiser precise analysis of television viewership, advertising schedules and the competitive environment. MRI, Scarborough and various other resources provide extensive qualitative data on consumers, geographies and media usage to help make a more informed decision.

Learn More