Interactive Technologies

One of Advertisers’ Greatest Challenges is Encouraging Consumers to Dig Deeper into Their Products or Services

Interactive Technologies

By bringing the experience of “clickability” from the Web to the TV, Comcast Spotlight makes learning more about a product or service easier than ever. Our interactive advertising technologies allow advertisers to effectively offer viewers the opportunity to directly engage their brands.

Interactive Technologies Solutions

Learn more about Comcast Spotlight’s interactive technologies:

Interactive Television (iTV)

Interactive television, currently available to approximately 16 million homes, offers the ability to “turbocharge” a 30-second commercial by offering the opportunity to receive more information or a product sample, or to watch additional video about a product or service.

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i-Guide Advertising

Dynamic banner ads that appear in Comcast’s interactive program guide maximize the power of high tune-in rates and reach viewers at the very moment they are deciding what to watch on TV.

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