Ready to Go Beyond the 30-Second Commercial?

Interactive Television (iTV)

Primary tabs

iTV
Interactive Television (iTV)
Ready to Go Beyond the 30-Second Commercial?

Available to approximately 16 million Comcast homes, iTV features allow advertisers to utilize the drawing power of interactive prompts or "overlays" to connect with consumers in a more active and significant way - all with a push of the viewer's remote control.

Go beyond just watching television with iTV.

iTV Solutions

Learn more about Comcast Spotlight's iTV features:

With iTV features, advertisers can utilize the drawing power of interactive prompts or "overlays" to connect with consumers in a more active and significant way - all with a push of the viewer's remote control.

Allows viewers to request coupons, product samples or brochures from an advertiser.

Encourages viewers to set reminders or record programs and/or series (available to limited business categories only).

Seamlessly transitions viewers from a television commercial to a long form video on demand asset or folder.