Seamlessly Transitions Viewers from an On-Air Commercial To a Long Form Video On Demand Asset.

Telescoping

Primary tabs

Telescoping
Seamlessly Transitions Viewers from an On-Air Commercial To a Long Form Video On Demand Asset.

Telescoping is an interactive overlay on a TV commercial that allows advertisers to free themselves from the restrictions of a 30-second commercial and extend messaging about their product or service on demand.

Telescopic spots are more effective than non-telescopic spots across four measures:

  • Purchase Intent
  • Attitude toward brand
  • Attitude toward ad
  • Day after recall

Consumer commercials are 29% more likely to purchase or seek information about a brand following exposure to an interactive offer.*

Learn More

Telescoping is an interactive overlay on a TV commercial that allows advertisers to free themselves from the restrictions of a 30-second commercial and extend messaging about their product or service on demand.