Telescoping is an interactive overlay on a TV commercial that allows advertisers to free themselves from the restrictions of a 30-second commercial and extend messaging about their product or service on demand.

Telescopic spots are more effective than non-telescopic spots across four measures*

• Purchase Intent
• Attitude toward brand
• Attitude toward ad
• Day after recall

Telescoping has been shown to have superior ad recall, equal to or better than 3-repeat linear spots.*

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