State-of-the-Art Geo-Targeting Technology that Increases a Brand’s Impact

Geographic Targeting featuring Adtag™ & Adcopy™

Geographic Targeting
Geographic Targeting
State-of-the-Art Geo-Targeting Technology that Increases a Brand’s Impact

Comcast Spotlight advertisers can utilize two advanced targeted local TV applications, Adtag and Adcopy, to simultaneously broadcast different commercials to different market segments — all with one buy!

How do Adtag and Adcopy work?

  • Adtag – allows advertisers to finish commercials with customized 5-second “tags” that are specific to a geographic location. For example, tag #1 could say “Visit our new showroom on Main Street!” and tag #2 could be “Visit our showroom on Route 78 today!”
  • Adcopy – enables advertisers to simultaneously run completely different commercials to different audiences within the same market. For example, two households are watching the same program, yet one sees an ad for a new minivan, while in another part of town, the other sees a commercial for the latest hybrid car.

Now advertisers can tailor the mix of commercials without sacrificing the opportunity to build a brand across an entire region. That’s efficiency. That’s effectiveness.

Different products? Different messages? One brand? No problem!

Contact a Comcast Spotlight representative and ask how Adtag and Adcopy targeting technologies can add impact to all marketing efforts.

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Comcast Spotlight advertisers can utilize two advanced targeted TV applications, Adtag and Adcopy, to simultaneously broadcast different commercials to different market segments — all with one buy!

How do Adtag and Adcopy work?

  • Adtag – allows advertisers to finish commercials with customized 5-second “tags” that are specific to a geographic location. For example, tag #1 could say “Visit our new showroom on Main Street!” and tag #2 could be “Visit our showroom on Route 78 today!”
  • Adcopy – enables advertisers to simultaneously run completely different commercials to different audiences within the same market. For example, two households are watching the same program, yet one sees an ad for a new minivan, while in another part of town, the other sees a commercial for the latest hybrid car.

Now advertisers can tailor the mix of commercials without sacrificing the opportunity to build a brand across an entire region. That’s efficiency. That’s effectiveness.

Different products? Different messages? One brand? No problem!

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