Highly Coordinated and Strategic Media Buying to Strengthen Brands in the Most Crucial Markets

Spot Cable Advertising

Spot Cable Advertising
Highly Coordinated and Strategic Media Buying to Strengthen Brands in the Most Crucial Markets

Ad dollars should be an investment, not an expense.

Spot cable advertising gives businesses the flexibility to buy local cable in specific geographic areas while delivering key messages to targeted demographic audiences with maximized impact and reduced waste.

What are the key differences between spot cable and traditional network cable advertising?

  Spot Cable Network Cable
Targetability

Can run an ad geographically down to the cable system. Can run two or more ads to different market segments simultaneously

(see Adtag/Adcopy)

Can only run an ad nationally 
Scheduling Flexibility Can choose multiple networks and programs based on target viewers Have to commit to whatever audience the network delivers
Ease in Buying Very easy - one phone call, one contract, one invoice Must negotiate with each network individually
Reach Builds reach only in the markets that matter to a brand Builds reach nationally in entire cable universe
Interactive Television Opportunities Custom built by Comcast Spotlight to create a deep level of brand experience Not available
Promotional Capability Easy to create local market campaigns Can only create national campaigns
Efficiency Efficient, targeted CPMs Efficient CPMs

 

Leverage the power of spot advertising

Comcast Spotlight representatives are ready to assist national and regional advertisers in the strategic planning and execution of their media plans.

Learn More

 

Ad dollars should be an investment, not an expense.

Spot cable gives businesses the flexibility to buy cable in specific geographic areas while delivering key messages to targeted demographic audiences with maximized impact and reduced waste.

What are the key differences between spot cable and traditional network cable advertising?

  Spot Cable Network Cable
Targetability

Can run an ad geographically down to the cable system. Can run two or more ads to different market segments simultaneously

Can only run an ad nationally 
Scheduling Flexibility Can choose multiple networks and programs based on target viewers Have to commit to whatever audience the network delivers
Ease in Buying Very easy - one phone call, one contract, one invoice Must negotiate with each network individually
Reach Builds reach only in the markets that matter to a brand Builds reach nationally in entire cable universe
Interactive Television Opportunities Custom built by Comcast Spotlight to create a deep level of brand experience Not available
Promotional Capability Easy to create local market campaigns Can only create national campaigns
Efficiency Efficient, targeted CPMs Efficient CPMs

 

Leverage the power of spot advertising