Promotions
Enhance an advertising campaign with promotions, sweepstakes, sponsorships and more to further extend the brand messaging.
Comcast Spotlight offers advertisers the ability to "surround" their target audience - on-air, online, on demand or on-site with an array of custom promotional opportunities.
Our goal is to raise awareness, excitement and sales in the markets that matter most to our advertisers. By understanding our clients’ target audiences and marketing strategies, we can tailor a portfolio of promotional opportunities that serve as an effective complement to any media schedule.
Comcast Spotlight has the marketing resources necessary to create and execute a wide range of promotional solutions.
See below for sample ideas:
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Co-Branding OpportunitiesBust through the clutter and enhance your advertising impact with unique network, programming, and celebrity tie-ins. |
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Retail Traffic-BuildersDrive sales locally with one-of-a-kind sweepstakes, merchandising incentives and events. |
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Video On DemandThe next wave on television has arrived! Viewers now have the ability to watch what they want, when they want, and this includes fully-branded or sponsored content. Comcast Spotlight can present various targeted, high-impact on demand opportunities for your brand. |
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Online ExtensionsOnline Extensions Comcast Spotlight can extend your campaign to the web via Comcast.net and our promotional web site RecRoom.com. |
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Cause-Related MarketingComcast Spotlight has relationships with many local and national charities - as a result, can help develop a program that meets your charitable strategies |
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Incentive ProgramsOftentimes, our network television partners provide Comcast Spotlight and its advertisers with special access to many VIP television events. We are proud to offer these exclusive opportunities to our advertisers as part of your sales, employee or franchisee incentive programs, as they become available. |
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On-Site EventsAt your location or ours, Comcast Spotlight can help make a live event a huge success. Live event support can include signage, sampling, character and celebrity appearances, a video crew coverage and much, much more. |
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Grassroots EffortsComcast Spotlight has deep roots in many hometowns across America. We'll help your brand become part of many of the events that bring these communities together. |
No matter the product, the budget or the target audience, Comcast Spotlight offers fresh, innovative ways to extend product messages, attract qualified consumers and set brands apart in a cluttered advertising world.
