Blog

By now, most people have heard of Instagram and if not, they’ve seen pictures on their Facebook or Twitter feeds with all sorts of effects applied, from vintage to bold, and then a whole slew of hashtags accompanying the picture. While some people are starting to think we’re at the point of hashtag overload, Instagram’s value for businesses is starting to take shape. Here are some ideas on how businesses, of all sizes, can use it to add more diverse content to their publishing platforms like Twitter, Facebook or a blog: Read more

 Earlier this spring, Comcast Spotlight partnered with Adcraft Club of Detroit to host “Multi-Screen Advertising: The Future of Television and Integrating Campaigns”, part of Adcraft’s Executive Learning Series. Over 175 media professionals attended this learning series focused on the changing media landscape and the importance of digital advertising.  The Social Media Association of Michigan (Twitter: @SMAMiorg) made it a true multi-media event by live tweeting throughout the evening. You can read a Storify recap of the event here. Read more

 You’ve already been hearing a lot about “upfronts” over the past few weeks, and will hear even more next week when the major broadcasters and more cable networks unveil their new programming. The timing of the process—and broadcast TV’s traditional focus on a fall premiere season—has its roots in the auto industry, when the new shows were timed to roll out at the same time as new car models, each autumn. Read more

This week brought the start of May which makes me think of springtime, horse racing, blue skies, and of course, Mother’s Day and Memorial Day, so for this week’s Friday Finds, I’m going to focus on them. Read more

What happens when you take roughly 70,000 people and put them to work on hundreds of projects on one day? You get Comcast Cares Day, now in its twelfth year and one of the largest corporate volunteerism events in the country. Read more

As temperatures begin to rise (well, on most days anyway) and flowers start to bloom, comes the realization that summer is just around the corner and our attention drifts to just one thing...vacation! Read more

May is almost here—time for people with a green thumb to get moving on their springtime gardening. For businesses, it’s also a good time to do some spring “gardening” of their own, to grow their customer bases. And we think there’s no place better way to do that than by using cable’s popular original programming to reach viewers as part of a multi-screen advertising campaign. Read more

Last week, pop culture and the media lost an icon when film critic Roger Ebert passed away. This week, I saw a link to this great clip from Saturday Night Live from 1985, when he and partner Gene Siskel appeared on the show to offer live commentary on several sketches (and skewer Chevy Chase). It was called the first live review of a show in progress. Read more