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It’s a “Winning” Month on Cable with Familiar Names and New Faces

By Chris Ellis: Wed May 16, 2012

Submitted by Chris Ellis on Wed, 2012-05-16 07:22
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How do you know it’s going to be a wild month on TV? Simple: we have the returns of evil aliens, rowdy New York housewives, Charlie Sheen and J.R. Ewing, all within 30 days. It sounds like the setup to a joke, but it’s all real, and it’s all coming to cable in June.
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Brands Need TLC Just Like All of Us

By Kellie Grutko: Mon May 14, 2012

Submitted by Kellie Grutko on Mon, 2012-05-14 06:47
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I last spoke to you about building a brand for your organization by providing some relevant tips. Now let’s take that a step further and talk about how to stay true to your core identity once you’ve developed it. Oftentimes what happens is we work long and hard to develop a brand and make sure that we have all of our business systems in place (i.e. logo, stationary, business cards, etc.) but then fail to plan on how to keep the brand relevant to our customers. 
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Upfront Friday 2012: Familiar Names Dominate Kids, Tween, Teen and Young Adult Programming

By Chris Ellis: Fri May 11, 2012

Submitted by Chris Ellis on Fri, 2012-05-11 12:31
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Over the past few weeks, television networks—both broadcast and cable—have been introducing the shows they plan to air in the weeks and months to come, a process known as the “upfronts.” To me, at least, it’s one of the most interesting times of the year, both for the sheer fun of seeing what new shows look interesting and as a look at the ways networks are working to attract viewers whose tastes are always evolving.
 
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Counting Down to the 2012 Cable Show

By Chris Ellis: Wed May 09, 2012

Submitted by Chris Ellis on Wed, 2012-05-09 06:59
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There’s nothing like booking a flight to make you realize just how quickly a trip is approaching. In this case, it was a flight to beautiful Boston for the 2012 National Cable & Telecommunications Association (NCTA) “Cable Show.” The annual gathering brings together programmers, technology providers and cable operators to unveil what’s hot and new in the world of delivering the best in entertainment and communications to millions of customers across the country.
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Comcast Spotlight Takes Home a CableFAXIE

By Chris Ellis: Mon May 07, 2012

Submitted by Chris Ellis on Mon, 2012-05-07 06:51
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In addition to Comcast Spotlight’s Kevin Smith being named to the CableFAX Sales Hall of Fame, we were honored that Comcast Spotlight picked up our first-ever CableFAXIE award during an event in New York this week.
 
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Skating into the CableFAX Sales Hall of Fame

By Chris Ellis: Fri May 04, 2012

Submitted by Chris Ellis on Fri, 2012-05-04 06:45
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Once again this year, CableFAX is honoring outstanding cable ad sales leaders through its Sales Executive of the Year Awards, and once again, we at Comcast Spotlight are thrilled to see one of our own inducted into their Sales Hall of Fame.
 
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Prepping for the Turn-around

By Dave Kelly: Mon Apr 30, 2012

Submitted by Dave Kelly on Mon, 2012-04-30 07:25
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It’s just this simple: People like doing business with good people. Those who do good things. People who not only help their clients, but help their community.  A new notion, no, but one often overlooked in unstable economic periods. Arguably, this is precisely when your company can excel.
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Comcast Cares Day 2012: Painting, Planting and Pitching in to Help our Communities

By Chris Ellis: Wed Apr 25, 2012

Submitted by Chris Ellis on Wed, 2012-04-25 06:52
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Once again this year, thousands—make that tens of thousands—of members of the Comcast and NBCUniversal families rolled up their sleeves this month to give back to our communities. About 67,000 volunteers—Comcast employees, friends and family members—pitched in at 650 community service projects across 39 states and Washington, D.C. this year.
 
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Leveraging LinkedIn to Build Your Business

By Stefanie Smentek: Mon Apr 23, 2012

Submitted by Stefanie Smentek on Mon, 2012-04-23 07:44
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In my two previous social media posts, I shared my thoughts on how to use Facebook and Twitter to help you engage with your customers and gain new ones. For this one, I want to change gears and talk about how you can use LinkedIn to do the same in a less promotional way.
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No Flowers, but Plenty of Original Programming is Blooming on Cable in May

By Chris Ellis: Wed Apr 18, 2012

Submitted by Chris Ellis on Wed, 2012-04-18 07:31
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Can you believe it’s nearly May again? The end of the school year is approaching, flowers are blooming, the baseball diamonds are alive and summer vacation plans are being made. Along with all of that, cable television is getting ready for another month packed full of shows for just about every audience.
 
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