The ability to reach consumers with messages across many screens presents a new challenge to creative directors: “How do you design a coordinated and cohesive consumer experience across television, online, tablet, mobile and social media--while taking advantage of the powerful features each platform has to offer?” Read more about Designing Campaigns Across Multiple Screens
Did you know that October 27th, 2014 is the 20th birthday of display advertising? It seems younger…doesn’t it? Many advertisers still treat display advertising as new media but it has a 20 year legacy and represents a $50B plus marketplace. Read more about Happy 20th Birthday to Display Advertising
At the recent Digital Dealer 17 conference in Las Vegas, the power of video in consumer decisions was an overriding theme. Video is video, regardless of where it’s being consumed, and auto dealers need to utilize it to capture the most targeted audience to drive traffic every month. Read more about Delivering More Customers through Geo-Targeted and Engaging Video Impressions
Soon it will be November. The final leaves will fall from the trees across much of the country, Halloween candy will be consumed by the handful (at least any that survived Halloween night), and thoughts will turn to the next holiday on the calendar. Read more about A Feast of Original Cable Programming this November
After a great first year for the Comcast Spotlight LAMP (Local Area Multi-screen Performance) Awards, we were anticipating another great set of entries this year—and our clients delivered, big time. To paraphrase Emeril Lagasse, our local multi-screen advertisers really kicked it up a notch in 2014, submitting even more creative marketing efforts that delivered tangible, measurable results. Read more about Ready…Set…Vote: Help Pick the Best of the Best in the 2014 LAMP Awards
Trick-or-treaters will tell you, when it comes to candy, the bigger the better. And when it comes to spooky, scary programming, it doesn’t get much bigger than 31 days of Halloween on Syfy. It’s the seventh annual month-long chill-a-palooza, totaling almost 600 hours of themed programs. Naturally, it begins October 1, and highlights include Town of the Living Dead, premiering October 7 at 10 p.m. (all times ET). The series follows the residents of Jasper, Alabama, as they strive to complete an independent zombie movie they’ve been working on for six years. The movie they’re filming tells the story of a zombie apocalypse in rural Alabama (and is based on a local urban legend), and if the dedicated filmmakers manage to—finally—wrap up their masterpiece, it could become a Syfy movie, alongside the classics like Sharknado. Read more about Halloween Chills, Sports Thrills and More on Cable in October
We hope you had a chance to attend our Take Five for Your Future webcast, “Targeting Consumers with Video Across Multiple Screens,” on September 4. Our panel of experts discussed how advertisers are capitalizing on today’s fragmented media world by targeting consumers whenever and wherever they watch video. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. Read more about Reaching Consumers Whenever and Wherever They Watch Video
As summer gives way to fall, I’m reminded of just how busy a season it is for sports—at all levels. I’m spending my Saturday mornings watching youth soccer; from my patio, I can hear the crowd cheer on Friday nights as our high-school team takes the field; and as I drive home, I see teams hard at work on the practice field. That feeling of “sports in the air” also means millions of viewers will be tuning in to watch the exciting end of the baseball and NASCAR seasons, the start of the basketball and hockey seasons, and the heart of football season. If your business can benefit from connecting with those viewers—and, really, what business wouldn’t benefit from that high-profile visibility?—the best way to do it is on cable. Read more about Let the Games - and Lots of Them - Begin
As a millennial, I feel as though I should be a Twitter enthusiast, but I’m not. In fact, I don’t even have a Twitter account. But I’ll tell you what I won’t be doing if I missed the premiere of Walking Dead – engaging with any form of social media. Read more about TV is Taking Over Twitter = Big Brand Awareness Opportunity!
Video is everywhere. The powerful combination of sight, sound and motion--once available only on the living room TV--now reaches consumers everywhere they go and on every screen they use……on TV, online, on demand, on the phone or on a tablet. Read more about Targeting Consumers with Video Across Multiple Screens
There are a lot of media choices out there! People can watch what they want when they want it. Naturally, they will choose what interests them the most, what they’re passionate about. If they don’t care, they tune out, because our brains tune away from anything that lacks relevance and/or credibility.
For advertisers, the key is to find the “tribe,” defined by Urban Dictionary as “any group of people with a common identity, traits or interests.” Political parties, sports teams, clubs, “Trekkies,” martial artists, etc., are examples of tribes. (To learn more about this concept, check out this post by author and entrepreneur Seth Godin.) Read more about Content + Engagement + Targeting = THE RIGHT IMPRESSIONS
For a few weeks now, students have been heading back to schools across the country, and soon even those still enjoying the waning days of summer will be cracking the books (or is it netbooks and iPads now?). Read more about The A-B-Cs and 1-2-3s of Cable’s Original Programming in September
As part of our ongoing "Five Questions With..." executive Q&A series, we're talking to Dan Sinagoga, our Vice President of Political Advertising, to get his thoughts on how political advertisers can optimize their media plans to reach their target voters. Read more about Five Questions with...Dan Sinagoga in 2014
Where is the auto industry halfway through 2014? Predictions call for a 5% to 6% increase in sales over 2013 bolstered by new and redesigned products still to come. The NADA Data-2013 Annual Financial Review shows dealer net profits (before taxes) growing 10.5% from 2012 to 2013. Even the industry-wide recall blitz started by GM has meant incremental dealer revenue from service and/or trading owners out of recalled vehicles increasing warranty and incentive expenses for manufacturers. Read more about A mid-year update on new car sales
Our Comcast Spotlight mobile app has been completely redesigned and enhanced with brand new content and features to give you a more enriched experience! You can now download it for your iPad or iPhone from the App Store, for any Android device from Google Play or access our web version from your computer or any device. Read more about New App Just Released on Apple's App Store and Google Play
This past weekend saw the finale of the three-week sporting event that captured the world’s attention – and in fact, it did more than that. It captured a whole lot of records! In this week’s Friday Finds, we’re taking a look at how this year’s tournament broke many media records and how brands capitalized on the event. Read more about Scoring Big With This Year's World Cup!
We’re heading into the final month of the unofficial summer season, with autumn just peeking over the horizon. Before we get there, though, there’s plenty of great original summertime programs coming up on cable, featuring plenty of sharks—and that’s just the people critiquing the fashions at this year’s Emmy awards. That means another month filled with opportunities for your business to reach all type of audiences, all month long. Read more about Musical Moments, Cooking Competitions and a Shark Spectacle: It’s August on Cable
Here we are with just the third-place and championship matches to go in the 2014 FIFA World Cup. It seems like it was just yesterday the buildup was overwhelming, and now we’re ready to watch Germany battle with Argentina for the title, while Brazil and the Netherlands compete for third place. Read more about Friday Finds: Marketing and the 2014 World Cup
Welcome to the fourth and final chapter of this year’s Upfront Friday series. As we prepare to conclude our look at new series your customers will be watching soon, we have many more unscripted shows to let you know about, including competitions of all types, a spiritual exploration, the chronicle of a town that’s spent years trying to make a movie and more. Read more about Upfront Friday 2014: Reality, Adventure and Documentaries—Unscripted Shows Coming to Cable, Part 2
Welcome to the third part of our Upfront Friday series for 2014. This week, we shift gears a bit, and venture into the realm of unscripted entertainment. That encompasses a lot of sub-genres, from game shows and other competition series to documentaries to shows offering glimpses into the lives of everyday people and celebrities (in some cases, of course, it’s the show that makes an everyday person into a celebrity). Read more about Upfront Friday 2014: Reality, Adventure and Documentaries—Unscripted Shows Coming to Cable, Part 1
As summer rolls along, the amount of cable-exclusive original entertainment keeps adding up, ensuring viewers—your customers—will be watching dramas, comedies, sports and specials on top networks all month long. In July, there are concerts, awards shows, original movies, dramas and more, all of which can help your business stand out from the competition. Read more about Hot Summer Programming Continues on Cable in July
Last week, we introduced you to new scripted shows from networks like AMC, Lifetime and Hallmark, all veterans of original scripted series and movies, as well as Bravo, Animal Planet and E!, all making their first move into scripted entertainment. Read more about Upfront Friday 2014: Stories Your Customers Love—Scripted Shows Coming to Cable, Part 2
I know it’s pretty common to say that time is flying by, but it’s really true as we officially launch the second annual Comcast Spotlight LAMP (Local Area Multi-screen Performance) Awards. After so much success last year—with more than 160 entries—it’s very exciting to be able to begin a second year of recognizing our local and regional clients who are creatively and successfully using both television and online advertising to build their business. Read more about Entry Period for Our 2nd Annual LAMP Awards is Now Open!
After several months of announcements and presentations, the annual upfront season has finally come to a close. It’s the time of year when we learn much more about many of the new shows your customers will be watching in the weeks and months ahead. Read more about Upfront Friday 2014: Stories Your Customers Love—Scripted Shows Coming to Cable, Part 1
There’s a little bit of something for every sports fan over the rest of the summer, from baseball’s pennant races to the worldwide fervor as the World Cup builds to another amazing finish. And before the quarter is over, we’ll be talking about football once again. Read more about Score a win for Your Business with Cable’s Third-Quarter Sports Lineup
Will consumers spend more during the back-to-school shopping season this year? I know:--the school year has barely ended in parts of the country, and still has a few weeks to go in others. The official start of summer is still a few weeks away. So why would I already talking about back- to-school time? Read more about Comcast Media 360 Insights: Back to School (Already?)
As we stand on the verge of the first holiday weekends of the summer season, it means longer days filled with picnics and cookouts, road trips and staycations, warm weather and family adventures are at hand.
Although the “big three” summer holidays individually may not be as big as, say the winter holidays, Halloween or Easter, summer is still crucial to marketers as a whole, and of course in certain categories, summer IS their Christmas, Valentine’s Day and Mother’s Day rolled into one. Some recent news items that tie into the upcoming season caught my eye, and I wanted to share those today. Read more about A Taste of Summer in This Week’s Friday Finds
As we approach the halfway point of the year(!), summer beckons with warmer days, sunshine and probably more than a few of us planning vacations. The start of the summer season also brings a bevvy of new and returning shows to dozens of cable networks. In keeping with a summer theme, we’ll be taking a virtual road trip, exploring those original specials, series and movies your customers will be checking out in June. Read more about A Road Trip Through Sensational Summer Programming on Cable in June
Last month, we shared several stories from some of our team members about why they were happy to be part of the Comcast Spotlight family. Today, we share some more stories from our Mid-South region team, this time some of the memorable moments, and even some humorous highlights, of their careers with Comcast Spotlight. One of them even gave the shirt off her back to help with a client’s commercial (and we mean that literally). Read more about More Personal Memories from our Mid-South Team as they Celebrate Our Next 10
Here’s a Friday morning alert for all of you procrastinating sons and daughters like myself: Sunday is Mother’s Day--yes, THIS Sunday. There are still a few hours remaining to run to the mall, order flowers, make reservations for brunch, or at the very least buy a card (although you may have to sneak it into her mailbox yourself at this point).Read more about Even if you almost forgot Mother’s Day, other marketers haven’t
In my last blog post, I took you on a deep dive of best practices for designing emails and now in my last post of this three-part series, I want to talk measurement, metrics and how you can impact them.
First, let’s take a look at a few deliverability statistics:
- Average deliverability of commercial emails: 87%.
- 16% of permission-based emails are being directed straight to junk/bulk email folders by ISPs.
- 21% of emails appear blank when images are blocked or stripped by email clients.
- Only 22% of professionals bother to unsubscribe from email they no longer want, while 26% of consumers are unsubscribing using the “Spam” button. B2B subscribers are twice as likely to consider email “spam” if it comes too frequently.
There’s a variety of ways to improve deliverability—and most email vendors handle a few of these for you—but these are all important things to be mindful of: Read more about Email Marketing 101: A closer look at metrics and how to impact them
In my last blog post, I asked you to think about why you should integrate email marketing into your strategy. This week, I want to share some statistics on recipient behavior and best practices for creating your actual emails.
Based on an analysis of viewing and clicking behavior ("eye-tracking"), when developing email creative, it’s important to keep in mind the following: Read more about Email Marketing 101: Design tips for maximum effectiveness and delivery
Whether you are just beginning your email marketing strategy or are a long time veteran, it’s important to make sure you define your goals and adhere to best practices to ensure optimal effectiveness and delivery. In this three-part blog series, I’m going to offer some tips and things you should consider before hitting the send button. To lead off, I’ll explore what may be the most important point: why you should be investing your time and energy in a thoughtful email marketing program. Read more about Email Marketing 101: Why it's still a valuable tool
There’s something in the air, and it’s not just the pollen that has millions of us suffering from seasonal allergies. It’s upfront season once more, as networks both large and small are talking with advertisers and the media about the shows they’re planning to introduce in the weeks and months ahead. What was once a fairly short weeklong affair, when you could count the number of networks doing original programming on your fingers, now spans several months, with both TV and digital programmers creating high-quality, compelling programming for every conceivable audience. Read more about Friday Finds: An Early Look at 2014’s Upfront Season
The Advertising Research Foundation (ARF) hosted their annual Re: THINK conference at the Marriott Marquis NYC recently – bringing together brands, marketers, researchers, agencies and media to discuss the ever changing research landscape. Read more about Research Insights from ARF Re: Think Conference
From a celebration for moms to the end of school in many areas to the (unofficial) beginning of the summer season, May is a month filled with milestones that bring smiles to just about everyone’s face. It can also bring a smile to your face as a marketer, as there are myriad ways to reach viewers and help your business grow. Read more about Need to Find Ways to Connect with Customers? Cable “May” Have Ways to Help
Last weekend, an army of eager children swarmed the (finally snow-free) soccer fields and baseball diamonds in my neighborhood as springtime sports got underway. Just a few days ago, I looked out my office window to see news helicopters hovering above Citizen’s Bank Park, filming the crowd arriving for the Philadelphia Phillies’ (rain-delayed) home opener. And on back-to-back nights, Connecticut reigned supreme as both the men’s and women’s NCAA basketball tournaments ended with wins by the Huskies.
Yes, spring is really—finally—in the air, and so are some of the rituals and hallmarks of springtime sports. Marketing and sports, of course, have a long relationship, and several recent news items about how digital and social media are playing an increasingly important part in how sports and marketing intersect caught my attention, and I’m happy to share some of those with you in this week’s “Friday Finds.” Read more about Friday Finds at the Crossroads of Sports, Marketing and Digital Media
We hope you had a chance to attend our Take Five for Your Future webcast, “Using Video to Drive Auto Sales and Profitability” on April 3rd where a panel of experts shared how multi-screen video strategies can be used to increase automotive sales and franchise value. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. Read more about Increasing Dealership Traffic and Sales Through Video
As we continue celebrating our 10th anniversary as Comcast Spotlight, we’ve heard so many stories about why our colleagues love working for Comcast Spotlight and helping all of our clients connect directly with their customers on multiple screens.
Today, we’re sharing some of those stories, from four of our team members in our Mid-South region, which includes Houston, Little Rock, Nashville, Memphis, Augusta, Monroe, Charleston and Savannah. These are personal recollections and anecdotes that show why they’re proud to be part of our company, the challenges they’ve faced and the successes they’ve enjoyed.
As a teenager I used to approach each April 1 with great trepidation. Just what April Fool’s trick would I naively fall prey to this year? My track record wasn’t so good.
Now it seems that some of those pranksters have turned pro. A quick review of industry news on the web this past week reveals how clever marketers used April Fool’s Day to generate buzz for their brands. At USA Today notes, when done cleverly and correctly, it can accomplish what every marketer wants more of but keeps getting less of in a fragmented world: attention. Read more about April 1 Brings Memorable Marketing Stunts……No Fooling!
Research is shifting into high gear at Comcast Spotlight, now providing enhanced data and mapping capabilities specifically for our automotive clients. These new tools combine Polk auto registration and loyalty data with our Rhiza mapping platform. Our new capabilities will give auto dealers actionable information about their local consumers and demonstrate ROI on their on air advertising investment.
Comcast Spotlight has always had the ability to provide sales data by ad zone, but until recently we did not know to what degree consumers were switching brands or moving dealerships for their next car purchase. Armed with this new data, we can help our clients optimize their television advertising plan to capitalize on these local buying trends. This will no doubt give them a strategic advantage over their competition. Read more about The Comcast Spotlight Research Team is Revving up Auto Sales in 2014
It’s a very exciting time to be in the advertising business for just about every kind of marketer. It seems that there are more and more ways to engage target advertisers than ever before. Businesses today have an almost overwhelming amount of options, almost to the point of being overwhelmed. Any given day, one could look in the NY Times, Wall Street Journal or any given media trade publication and read about new advertising developments in mobile, digital, Smart TV’s, addressability and traditional television. But which option is the best? What media mix will connect to the best audience? Read more about Friday Finds: Trends in media advertising - today and for the future
It’s hard to top spring when it comes to the variety of sports action on cable television. From the final thrilling moments of the NBA and NHL seasons (and the start of playoff action) to the beginning of the MLB and MLS seasons to the heart of golf and racing seasons, the phrase “something for everyone” really applies. Read more about From the Diamond to the Links, the Track to the Pitch Sports Dominate Cable This Spring
I am pleased to announce that two of our digital initiatives, which are designed to educate agencies and businesses about media trends and advertising solutions, received top recognition at the 2014 CableFAX Digital and Tech Awards last week! These awards honor the outstanding websites, digital initiatives and people in our industry that are driving the digital media revolution. Read more about Honored to win two CableFAX Awards for our digital initiatives
Car buyers often research their choices online before they even set foot in a dealership….causing dealers to focus on digital lead conversion as the primary metric for marketing success. But recent studies show that the use of electronic media, such as TV and online video, as part of a dealer’s upper-funnel marketing strategy can have a big impact on lower-funnel lead conversion results. Read more about Driving Sales Through a Multi-Screen Video Strategy
This has been quite the week, first with the clocks springing forward, then with this wacky rollercoaster weather once again, at least in the northeast, so my body doesn’t know if it should be sleeping, hibernating or ditching the coat! Read more about Daylight Saving Time, Targeting Strategies and the Future of Agencies in this Week's Friday Finds
It might be hard to believe, but we’re already headed into the second quarter of the year. April is coming up sooner than you might think, and it’s filled with opportunities for your business to connect with customers, whether they’re enjoying a light comedy, compelling drama, original movie or the start of the 2014 baseball season. Want to reach those viewers? Here are some of the many ways you can do just that. Read more about Showers of Original Programs in April Will Help Your Business Grow
I doubt I was alone in the Philadelphia suburbs Monday morning when I was both thankful the latest winter storm to come through our area was delivering far less snow than had been predicted…yet also a bit irritated at still needing to shovel any of the white stuff once again. I’m over winter, and looking ahead to warmer days on the horizon, and a number of recent news articles that made me think of spring and summer ahead caught my eye.
Complexity is commonplace today. The ability to keep things simple at a time that demands relentless innovation and constant reinvention is the determining factor for growth for any local, regional or national business.
With the challenges of media fragmentation and the proliferation of video viewing options, we pride ourselves in being able to pair TV and online to deliver the marketing results you want and need. Read more about Simplifying to Produce Better Results for Marketers
I find it interesting how many large advertisers strategically use large-scale events to launch and/or accelerate their marketing campaigns. It’s fun and exciting to see your campaigns come to life associated with a well-known moment in history like the Olympics, Super Bowl, Oscars and more. Obviously we all can’t take advantage of these large-scale events, but it’s smart to watch what others are doing and see if we can apply some of the same principals to our own marketing scope. Read more about Aligning Your Brand to Events in this Week's Friday Finds