As a millennial, I feel as though I should be a Twitter enthusiast, but I’m not. In fact, I don’t even have a Twitter account. But I’ll tell you what I won’t be doing if I missed the premiere of Walking Dead – engaging with any form of social media. Read more about TV is Taking Over Twitter = Big Brand Awareness Opportunity!
Video is everywhere. The powerful combination of sight, sound and motion--once available only on the living room TV--now reaches consumers everywhere they go and on every screen they use……on TV, online, on demand, on the phone or on a tablet. Read more about Targeting Consumers with Video Across Multiple Screens
There are a lot of media choices out there! People can watch what they want when they want it. Naturally, they will choose what interests them the most, what they’re passionate about. If they don’t care, they tune out, because our brains tune away from anything that lacks relevance and/or credibility.
For advertisers, the key is to find the “tribe,” defined by Urban Dictionary as “any group of people with a common identity, traits or interests.” Political parties, sports teams, clubs, “Trekkies,” martial artists, etc., are examples of tribes. (To learn more about this concept, check out this post by author and entrepreneur Seth Godin.) Read more about Content + Engagement + Targeting = THE RIGHT IMPRESSIONS
For a few weeks now, students have been heading back to schools across the country, and soon even those still enjoying the waning days of summer will be cracking the books (or is it netbooks and iPads now?). Read more about The A-B-Cs and 1-2-3s of Cable’s Original Programming in September
As part of our ongoing "Five Questions With..." executive Q&A series, we're talking to Dan Sinagoga, our Vice President of Political Advertising, to get his thoughts on how political advertisers can optimize their media plans to reach their target voters. Read more about Five Questions with...Dan Sinagoga in 2014
Where is the auto industry halfway through 2014? Predictions call for a 5% to 6% increase in sales over 2013 bolstered by new and redesigned products still to come. The NADA Data-2013 Annual Financial Review shows dealer net profits (before taxes) growing 10.5% from 2012 to 2013. Even the industry-wide recall blitz started by GM has meant incremental dealer revenue from service and/or trading owners out of recalled vehicles increasing warranty and incentive expenses for manufacturers. Read more about A mid-year update on new car sales
Our Comcast Spotlight mobile app has been completely redesigned and enhanced with brand new content and features to give you a more enriched experience! You can now download it for your iPad or iPhone from the App Store, for any Android device from Google Play or access our web version from your computer or any device. Read more about New App Just Released on Apple's App Store and Google Play
This past weekend saw the finale of the three-week sporting event that captured the world’s attention – and in fact, it did more than that. It captured a whole lot of records! In this week’s Friday Finds, we’re taking a look at how this year’s tournament broke many media records and how brands capitalized on the event. Read more about Scoring Big With This Year's World Cup!
We’re heading into the final month of the unofficial summer season, with autumn just peeking over the horizon. Before we get there, though, there’s plenty of great original summertime programs coming up on cable, featuring plenty of sharks—and that’s just the people critiquing the fashions at this year’s Emmy awards. That means another month filled with opportunities for your business to reach all type of audiences, all month long. Read more about Musical Moments, Cooking Competitions and a Shark Spectacle: It’s August on Cable
Here we are with just the third-place and championship matches to go in the 2014 FIFA World Cup. It seems like it was just yesterday the buildup was overwhelming, and now we’re ready to watch Germany battle with Argentina for the title, while Brazil and the Netherlands compete for third place. Read more about Friday Finds: Marketing and the 2014 World Cup