Our Comcast Spotlight mobile app has been completely redesigned and enhanced with brand new content and features to give you a more enriched experience! You can now download it for your iPad or iPhone from the App Store, for any Android device from Google Play or access our web version from your computer or any device. Read more about New App Just Released on Apple's App Store and Google Play
This past weekend saw the finale of the three-week sporting event that captured the world’s attention – and in fact, it did more than that. It captured a whole lot of records! In this week’s Friday Finds, we’re taking a look at how this year’s tournament broke many media records and how brands capitalized on the event. Read more about Scoring Big With This Year's World Cup!
We’re heading into the final month of the unofficial summer season, with autumn just peeking over the horizon. Before we get there, though, there’s plenty of great original summertime programs coming up on cable, featuring plenty of sharks—and that’s just the people critiquing the fashions at this year’s Emmy awards. That means another month filled with opportunities for your business to reach all type of audiences, all month long. Read more about Musical Moments, Cooking Competitions and a Shark Spectacle: It’s August on Cable
Here we are with just the third-place and championship matches to go in the 2014 FIFA World Cup. It seems like it was just yesterday the buildup was overwhelming, and now we’re ready to watch Germany battle with Argentina for the title, while Brazil and the Netherlands compete for third place. Read more about Friday Finds: Marketing and the 2014 World Cup
Welcome to the fourth and final chapter of this year’s Upfront Friday series. As we prepare to conclude our look at new series your customers will be watching soon, we have many more unscripted shows to let you know about, including competitions of all types, a spiritual exploration, the chronicle of a town that’s spent years trying to make a movie and more. Read more about Upfront Friday 2014: Reality, Adventure and Documentaries—Unscripted Shows Coming to Cable, Part 2
Welcome to the third part of our Upfront Friday series for 2014. This week, we shift gears a bit, and venture into the realm of unscripted entertainment. That encompasses a lot of sub-genres, from game shows and other competition series to documentaries to shows offering glimpses into the lives of everyday people and celebrities (in some cases, of course, it’s the show that makes an everyday person into a celebrity). Read more about Upfront Friday 2014: Reality, Adventure and Documentaries—Unscripted Shows Coming to Cable, Part 1
As summer rolls along, the amount of cable-exclusive original entertainment keeps adding up, ensuring viewers—your customers—will be watching dramas, comedies, sports and specials on top networks all month long. In July, there are concerts, awards shows, original movies, dramas and more, all of which can help your business stand out from the competition. Read more about Hot Summer Programming Continues on Cable in July
Last week, we introduced you to new scripted shows from networks like AMC, Lifetime and Hallmark, all veterans of original scripted series and movies, as well as Bravo, Animal Planet and E!, all making their first move into scripted entertainment.
This week, we pick up mid-alphabet, starting with a new drama from MTV, continuing all the way to WE tv, another network making its first push into scripted programming. Read more about Upfront Friday 2014: Stories Your Customers Love—Scripted Shows Coming to Cable, Part 2
I know it’s pretty common to say that time is flying by, but it’s really true as we officially launch the second annual Comcast Spotlight LAMP (Local Area Multi-screen Performance) Awards. After so much success last year—with more than 160 entries—it’s very exciting to be able to begin a second year of recognizing our local and regional clients who are creatively and successfully using both television and online advertising to build their business. Read more about Entry Period for Our 2nd Annual LAMP Awards is Now Open!
After several months of announcements and presentations, the annual upfront season has finally come to a close. It’s the time of year when we learn much more about many of the new shows your customers will be watching in the weeks and months ahead.
The phrase “something for everyone” may sound like a cliché, but there’s truth behind it. Once you begin to look at all of the individual announcements collectively, it’s clear there’s a wealth of serious dramas, lighthearted comedy, engaging competitions celebrity/reality series and more ready to capture viewers’ attention. Somewhere in the list of new shows may be the next Sons of Anarchy, Project Runway or Walking Dead—the kinds of mass-appeal shows that draw big audiences. Just as important are those specialty or niche shows that deliver high concentrations of viewers who fit specific profiles that may be just right for your business. Read more about Upfront Friday 2014: Stories Your Customers Love—Scripted Shows Coming to Cable, Part 1