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Halloween Chills, Sports Thrills and More on Cable in October

Trick-or-treaters will tell you, when it comes to candy, the bigger the better. And when it comes to spooky, scary programming, it doesn’t get much bigger than 31 days of Halloween on Syfy. It’s the seventh annual month-long chill-a-palooza, totaling almost 600 hours of themed programs. Naturally, it begins October 1, and highlights include Town of the Living Dead, premiering October 7 at 10 p.m. (all times ET). The series follows the residents of Jasper, Alabama, as they strive to complete an independent zombie movie they’ve been working on for six years. The movie they’re filming tells the story of a zombie apocalypse in rural Alabama (and is based on a local urban legend), and if the dedicated filmmakers manage to—finally—wrap up their masterpiece, it could become a Syfy movie, alongside the classics like Sharknado. Read more about Halloween Chills, Sports Thrills and More on Cable in October

Reaching Consumers Whenever and Wherever They Watch Video

We hope you had a chance to attend our Take Five for Your Future webcast, “Targeting Consumers with Video Across Multiple Screens,” on September 4.  Our panel of experts discussed how advertisers are capitalizing on today’s fragmented media world by targeting consumers whenever and wherever they watch video. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. Read more about Reaching Consumers Whenever and Wherever They Watch Video

Let the Games - and Lots of Them - Begin

As summer gives way to fall, I’m reminded of just how busy a season it is for sports—at all levels. I’m spending my Saturday mornings watching youth soccer; from my patio, I can hear the crowd cheer on Friday nights as our high-school team takes the field; and as I drive home, I see teams hard at work on the practice field. That feeling of “sports in the air” also means millions of viewers will be tuning in to watch the exciting end of the baseball and NASCAR seasons, the start of the basketball and hockey seasons, and the heart of football season. If your business can benefit from connecting with those viewers—and, really, what business wouldn’t benefit from that high-profile visibility?—the best way to do it is on cable. Read more about Let the Games - and Lots of Them - Begin

TV is Taking Over Twitter = Big Brand Awareness Opportunity!

As a millennial, I feel as though I should be a Twitter enthusiast, but I’m not. In fact, I don’t even have a Twitter account. But I’ll tell you what I won’t be doing if I missed the premiere of Walking Dead – engaging with any form of social media. Read more about TV is Taking Over Twitter = Big Brand Awareness Opportunity!

Targeting Consumers with Video Across Multiple Screens

Video is everywhere. The powerful combination of sight, sound and motion--once available only on the living room TV--now reaches consumers everywhere they go and on every screen they use……on TV, online, on demand, on the phone or on a tablet. Read more about Targeting Consumers with Video Across Multiple Screens

Content + Engagement + Targeting = THE RIGHT IMPRESSIONS

There are a lot of media choices out there!  People can watch what they want when they want it.  Naturally, they will choose what interests them the most, what they’re passionate about.  If they don’t care, they tune out, because our brains tune away from anything that lacks relevance and/or credibility.

For advertisers, the key is to find the “tribe,” defined by Urban Dictionary as “any group of people with a common identity, traits or interests.” Political parties, sports teams, clubs, “Trekkies,” martial artists, etc., are examples of tribes. (To learn more about this concept, check out this post by author and entrepreneur Seth Godin.) Read more about Content + Engagement + Targeting = THE RIGHT IMPRESSIONS

The A-B-Cs and 1-2-3s of Cable’s Original Programming in September

For a few weeks now, students have been heading back to schools across the country, and soon even those still enjoying the waning days of summer will be cracking the books (or is it netbooks and iPads now?). Read more about The A-B-Cs and 1-2-3s of Cable’s Original Programming in September

Five Questions with...Dan Sinagoga in 2014

As part of our ongoing "Five Questions With..." executive Q&A series, we're talking to Dan Sinagoga, our Vice President of Political Advertising, to get his thoughts on how political advertisers can optimize their media plans to reach their target voters. Read more about Five Questions with...Dan Sinagoga in 2014

A mid-year update on new car sales

Where is the auto industry halfway through 2014? Predictions call for a 5% to 6% increase in sales over 2013 bolstered by new and redesigned products still to come. The NADA Data-2013 Annual Financial Review shows dealer net profits (before taxes) growing 10.5% from 2012 to 2013. Even the industry-wide recall blitz started by GM has meant incremental dealer revenue from service and/or trading owners out of recalled vehicles increasing warranty and incentive expenses for manufacturers.       Read more about A mid-year update on new car sales

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New App Just Released on Apple's App Store and Google Play

Our Comcast Spotlight mobile app has been completely redesigned and enhanced with brand new content and features to give you a more enriched experience! You can now download it for your iPad or iPhone from the App Store, for any Android device from Google Play or access our web version from your computer or any device. Read more about New App Just Released on Apple's App Store and Google Play

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