Earlier this year, Vine exploded in the media news circuit with word that Twitter users would now be able to add short six-second videos to Tweets, whereas previously they could only imbed pictures. This presents a whole slew of opportunities for brands and local businesses to reach and engage with customers in a new way.
User-generated content is a great way to build engagement with your customers. You can ask your customers to submit Vine videos of them using your product. You can use gather these through a contest and then if you’d like, compile the best into a longer-form ad to use in a 30-second commercial. This is a great option for both small businesses and large brands.
One of the advantages that Vine has over YouTube and others is that it lets you add location data to the video clips. This feature should be very attractive to local restaurants that want to entice customers with action shots of their food. Think seeing a piping hot margherita pizza coming directly out of a wood-fired oven…wouldn’t you immediately start to experience that gravitational force luring you to that local pizza place?
The six-second format can be ideal for how-to videos or you can use them to highlight alternative uses for a product that aren’t as obvious. Think of fun ways to showcase your product in unexpected ways!