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2013’s Most Memorable Ads

Here we are once again, poised to begin a new year—a blank slate, filled with potential and promise. But before we rip that final page off the 2013 calendar, it’s a good time to pause and look at some of the memorable ads from the past year.

From a well-timed Tweet during a power failure at the Super Bowl to, um, creative wordplay by Kmart, there’s no shortage of ads to pick from. In fact, we’d love to get your take on which ads are most memorable to you, too. Just leave a note in the comments field, or Tweet us @ComcstSpotlight. Here are five particularly memorable spots from this year to get the conversation started:

Dove: Real Beauty Sketches Read more about 2013’s Most Memorable Ads

Singing a High Note with Viewers in This Week's Friday Finds

It’s that time of the year again, when everyone is singing and cheering and wishing happy holidays.  It’s my personal favorite time of the year even though there are so many things to do in so little time!  One of my all-time favorite traditions during the holiday season is watching all the great classic holiday movies. Read more about Singing a High Note with Viewers in This Week's Friday Finds

Resolve to Reach Your Customers on Cable in January

As I started preparing for this post, and looked over the new and returning cable programs for January, it seemed to me that our friends at virtually all of the cable networks have the same New Year’s resolution: to fill the month with original series, movies and specials. That happens to make it easy for your business to resolve to start 2014 on the right foot by reaching your customers on the shows they’ll be watching. Here’s a look at what’s ahead in just a few weeks. Read more about Resolve to Reach Your Customers on Cable in January

Friday Finds: Mobile Musings

My usual train to work was cancelled Monday, leaving me with a long wait on the platform for one that still had room on board to pick us up. After the cancellation announcement, I instinctively reached for my phone, passing the time by checking email, taking a peek at the weather forecast for a trip next weekend, and, yes, seeing what was new on Facebook and Twitter. As I looked up and down the platform, I saw what seemed to be almost everyone else doing the same thing. It’s hard to believe how much our phones, and even more recently, tablets, have changed our lives in a relatively short time period, and several recent news items show just how much consumer behavior is adapting to the new technology—something all of us in marketing should be keenly aware of. Read more about Friday Finds: Mobile Musings

More Sports Delivered on Cable This Winter

Basketball, hockey, football…and in 2014, the Olympics, too. It’s hard to beat winter as a season for sports fans, starting with the always-exciting Bowl Championship Series, and leading right into two weeks of Olympics action in the heart of the winter (and for many of us in colder climates, it’s a perfect excuse to kick back in front of the TV). Read more about More Sports Delivered on Cable This Winter

The Ad Council Celebrates at the 60th Annual Public Service Award Gala

I am proud to say that I work for an organization that continues to give back to the communities we serve.  Not only does Comcast Corporation give to numerous causes, a few of which include the United Way, Boys & Girls Clubs of America, City Year, among others, but Comcast Spotlight, too, gives back to the advertising community via extensive support of the Ad Council. Taken directly from their website, the role of the Ad Council is as follows: Read more about The Ad Council Celebrates at the 60th Annual Public Service Award Gala

Wrapping up 2013 with a Feast of Holiday Favorites on Cable in December

Are you ready? Consumers around the country are planning their holiday-season spending, from gifts to celebrations on the town, from extra groceries for big family dinners to new clothes for a slew of parties. Read more about Wrapping up 2013 with a Feast of Holiday Favorites on Cable in December

As Media Consumption Patterns Change, Media Planning and Ad Delivery Change Too

We hope you had a chance to attend our Take Five for Your Future webcast, “Mad Men 2013: How agencies are adapting to the times and trends of a multi-screen world” on October 30th. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. Read more about As Media Consumption Patterns Change, Media Planning and Ad Delivery Change Too

Announcing The First-Ever Comcast Spotlight LAMP Awards Winners

It seems like it was just yesterday that we announced our first-ever Comcast Spotlight LAMP (Local Area Multi-screen Performance) Awards. Over the summer, more than 160 clients submitted their examples of multi-screen—TV and online—advertising and explained how that approach to marketing benefitted their bottom lines.

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