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An A+ for Google+

Google put their hat into the social media ring a little late with the launch of Google+ just two years ago so it isn’t nearly as popular with consumers or businesses as some of the others, but that doesn’t mean there isn’t a real value to having at least some presence for your business on the social networking site with over 90 million users. Read more about An A+ for Google+

The Future of TV is a Hot Topic at Cynopsis Conference

Predicting the future can be tricky business, but it makes for some enlightening and inspiring conversation. That was the case at the recent Cynopsis Future TV Summit in New York, as about 200 people gathered for a day brimming with discussions about what lies ahead in the media landscape. Read more about The Future of TV is a Hot Topic at Cynopsis Conference

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This week’s Friday Finds Features Social TV for a Social World

The industry continues to be abuzz over the topic of social TV while tries to figure out how to monetize on this engaged audience and what impact social media is having on viewership, I wanted to share some articles I recently read that caught my eye. Read more about This week’s Friday Finds Features Social TV for a Social World

Mad Men in a Multi-screen World

 The media landscape continues to evolve at a rapid pace. Consumers, and the video they watch, are increasingly fragmented across multiple devices. But how are agencies changing internal processes--as well as their media planning, buying, account and creative teams--to better serve clients in this new environment? Read more about Mad Men in a Multi-screen World

Your Customers’ TV Sets Will be Stuffed with Original Programs in November

 We’re inching closer to the end of the year, and that means it’s just about time for the year-end holidays. From Thanksgiving through New Year’s, it’s an often hectic time, and a crucial one for many businesses. To finish the year on a winning note, your business may be looking to reach consumers—and as always, cable has a figurative feast of opportunities to get your message in front of the right audience. Read more about Your Customers’ TV Sets Will be Stuffed with Original Programs in November

‘Tis the Season for Retailers to Prepare for the Holidays

As I entered the local warehouse store this weekend (you know the one) and rounded the corner past stacks of electronics and crates of sweatshirts, there it was: the first sign of the 2013 holiday season! Read more about ‘Tis the Season for Retailers to Prepare for the Holidays

Focusing on Innovation at the CableFax Summit

For a long time, TV was essentially the same experience: a handful of channels, a “one-way” distribution system—either from an antenna or a cable/satellite, operator—and shows that people watched at one time, on that one device. Eventually, the screens got bigger and the number of channels grew, but I’d say it was in recent years that the pace of change really started to accelerate. Read more about Focusing on Innovation at the CableFax Summit

Marketing and Communications Work Together to Deliver Results

We’ve talked a lot about the importance of multi-screen advertising here at Comcast Spotlight. It’s well documented that a coordinated approach, ensuring a consistent message reaches audiences wherever they’re consuming media. TV is a great platform; online is a great platform. Together, they’re—as our own Kim Woodworth is fond of saying—better, a “peanut butter and jelly” effect. Read more about Marketing and Communications Work Together to Deliver Results

Download our Fourth Quarter Programming Highlights

There’s countdowns and marathons a plenty in the fourth quarter, as two of the biggest retail holidays of the year—Halloween and Christmas—are also big TV draws. ABC Family is home to the 13 Nights of Halloween this month,  and for a scarier take, AMC’s FearFest is underway all month long, highlighted by the return of The Walking Dead on October 13. Read more about Download our Fourth Quarter Programming Highlights

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