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Can an upscale neighborhood bistro build its “family” dinner traffic by marketing within MLB, NFL and Olympic Games coverage?

The answer is a resounding YES!
 
If you own a local business and have never dreamed of aligning your products and services with sports programming, I encourage you to investigate the opportunity.  It makes great business sense —and here is why. 
 

Get an “A” in Advertising with September’s Original Cable Programming

Back-to-school time is here (though in the stores I visit, it’s been back-to-school time since Independence Day!). Autumn rhythms and routines will be settling in, and that often means more stable TV viewing patterns also settle in, as cooler nights, and earlier sunsets, become the norm once again. Read more about Get an “A” in Advertising with September’s Original Cable Programming

Go Retro With This Week’s Friday Finds

 If you stop by my office, many days you’re likely to hear a dose of ‘80s and ‘90s music playing in the background. I don’t know if that affinity for older tunes makes me an expert in all things “retro,” but I thought it would be interesting to explore how a range of businesses and products with very “retro” roots are using quite modern tactics to boost their profiles with consumers. Read more about Go Retro With This Week’s Friday Finds

Data Delivers: Building a Better Media Plan

The success of 2012 Obama Presidential campaign proved that large amounts of data from a variety of sources can be combined to micro-target critical voters in critical locations (the MIT Technology Review takes a look at the effort and results here).  But can big data provide the same results for consumer marketers? Read more about Data Delivers: Building a Better Media Plan

LAMP Last Call for Entries

OK so for those of you who like to procrastinate (as we have all done on occasion), I wanted to offer you your last chance to enter the inaugural LAMP Awards (Local Advertising Multi-screen Performance Awards).  This is your time to shine and show how you are a proactive marketer looking for new ways to reach your target audience.  It’s an easy process so we hope that you will take a few minutes to share your story. Read more about LAMP Last Call for Entries

Friday Finds – Back To School Already?

I can’t believe it’s almost back to school time for our kiddos already.   I have one friend who said that her kids had their first day of school this week – amazing!  With the season basically upon us, what are top retailers doing to market their products/services during this second largest retails season of the year? Read more about Friday Finds – Back To School Already?

Small Businesses and Big Data are (In)Focus in this Week’s Friday Finds

August has been a very busy month (so far!) for the media industry between mergers and companies trading hands and CEOs battling it out, but buried under all of that there was some great nuggets that I read this week. Read more about Small Businesses and Big Data are (In)Focus in this Week’s Friday Finds

Nat Geo Wild & Comcast Spotlight Philadelphia Spend a Day at the Safari

This summer, Comcast Spotlight Philadelphia joined Casey Anderson, Nat Geo Wildlife Expert and TV Personality, on an off-road adventure - splashing through ponds, climbing hills, and venturing over rugged terrain to get up close and personal with over 1,000 different types of animals – right in Jackson New Jersey at Six Flags Safari Off Road Adventure! Read more about Nat Geo Wild & Comcast Spotlight Philadelphia Spend a Day at the Safari

Five Questions With…Kellie Grutko

As you may know by now, earlier this summer, Comcast Spotlight introduced the first LAMP Awards, short for Local Area Multi-screen Performance. It’s something unique for the local and regional advertising community, and we decided to ask Kellie Grutko, Senior Vice President of Marketing for Comcast Spotlight, about how these awards came to be, how to enter, and more. Read more about Five Questions With…Kellie Grutko

And The Emmy Goes To: A Look At Current, And Future, Award Winners From The Cable Nets

 “And the winner is……”

Well, according to members of the National Academy of Television Arts and Sciences (aka the “Emmy Award” people) it won’t be one of the big four broadcast networks—at least not in Emmy’s most prestigious category.

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