Last week, we looked at the upcoming programs on networks like Nickelodeon, Cartoon Network and MTV —powerful platforms for reaching families (Nickelodeon) and teens & young adults (Cartoon Network and MTV). For our second “Upfront Friday,” we’re highlighting some of the new and returning series on popular networks with a focus on key “lifestyle” programming categories that may be an ideal match for your business.
Read more about Upfront Friday: Lifestyle Networks Continue Expanding Original Content Lineups
Giving back to the communities we serve is a longstanding priority at Comcast, and perhaps the best example of that commitment is our annual Comcast Cares Day. Each year, tens of thousands of Comcast employees—as well as family members and friends—fan out across the country, roll up their sleeves and get to work on a range of community projects. From painting and sprucing up playgrounds at schools and parks to stocking food banks to setting up computer labs at community centers, there were more than 620 efforts to make a real difference in the lives of others this year alone, all taking place on one day.
Hundreds of cable industry professionals--not to mention some friends and family members--gathered in New York this week to honor 2011's "Wonder Women" and "Women to Watch" (including Comcast Spotlight's Vice President of Marketing, Kellie Grutko) as recognized by Multichannel News and the New York chapter of WICT (Women in Cable Telecommunications).
For a long time, it seemed, the promise of interactivity was “just around the corner.” But as Comcast Spotlight and other companies are demonstrating, we’ve turned that corner: interactivity is here, today, and it’s delivering real engagement for clients ranging from national advertisers to local retailers. Read more about iTV Advertising: Join Us to Hear Real Examples from Real Businesses
This week, I had the pleasure of attending the 4As "Transformation 2011" conference in Austin. It was the first time I've been to an annual 4As conference, and clearly it was appropriately named, as "change"—and nearly any synonym you can think of—was a recurring theme throughout the event. Read more about Transformation 2011: “Positive Chaos” Means New Opportunities
What a difference a year makes. At this point last year, the advertising industry was coming off some of the worst of times in recent memory. Fast-forward twelve months, and we’re now seeing a sustained, widespread turnaround. Read more about Looking Back at 2010, Ahead to 2011
Today we announced an exciting agreement with AT&T to begin selling advertising on 50 cable networks carried on the AT&T U-verse platform in 21 markets where Comcast and AT&T both offer video service. In summer 2009, we announced a similar agreement with Verizon for their FiOS service where both of our companies operate; last summer, our national rep firm, NCC Media, reached an agreement covering 25 networks carried by DirecTV in 25 markets. Read more about How We’re Making it Easier for Advertisers to Reach Wider Audiences
Love What You Do
At the heart of every overachiever is a love for what they do. It is not temporary or lustful but the kind of love that becomes a complementary part of who they are. Ad sales, like any field requires a great commitment to realize excellence and consistent results. Do not confuse my comments with obsessive behavior. My view always considers that balance is important. My father often spoke about moderation and he was a wise man. Read more about Ad Sales Excellence Means Fundamentals First
If you were clicking through cable TV channels on your Comcast remote in areas like the New Jersey shore communities, Delaware County, Pennsylvania or other cities across the country over the past several months, you might have noticed something completely different when you were watching a typical commercial.
One of the highlights of the year in the cable industry is the annual Wonder Women luncheon, when Multichannel News and WICT New York honor a group of extraordinary women for their leadership and achievements. Selected by the Multichannel News editors, there are 12 “Wonder Women,” representing some of the most accomplished women in cable, and 12 “Women to Watch,” selected for all that they’ve achieved and the important role they’ll continue to have in the years ahead. Read more about Saluting Cable’s Outstanding Women Leaders
Comcast has invested heavily over the past year to make TV more interactive. These capabilities will give consumers the ability to interactive with the shows that they like, through voting and polling applications, and with the brands they buy, through “request more information” capabilities. With this technology deployed to over 10 million homes across Comcast’s footprint, innovative advertisers who are seeking consumer engagement are moving beyond testing to larger and larger programs. Read more about Finding Out What Customers Think of Interactive TV
February may be the shortest month of the year, but it’s packed every bit as full with buzz-worthy—or is it now tweet-worthy?—entertainment as the longer months. Read more about Cold Outside, But Warming Up on Cable
If there’s one constant in life, it’s change, and that’s certainly true in the media, marketing and advertising world. If it seems like there’s a new technology or development every day, it’s probably because there is. Read more about Welcome to In Focus