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The Cable Show 2012: Innovation Abounds in Beantown

By Chris Ellis: Tue May 29, 2012

Submitted by Chris Ellis on Tue, 2012-05-29 07:10
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One of America’s most historic cities played host to a convention about taking America into the future last week, as the annual National Cable & Telecommunications Association (NCTA) “Cable Show” rolled into Boston. Approximately 12,000 professionals from throughout the communications industry—from service providers to programmers to technology vendors—gathered to learn and present what’s hot and new in our increasingly connected world. Read more





Upfront Friday 2012: A Healthy Dose of Reality Keeps Viewers Coming Back

By Chris Ellis: Fri May 25, 2012

Submitted by Chris Ellis on Fri, 2012-05-25 06:26
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We’re back for the third installment in our look at the new shows coming to cable through this year and into next year, and this week we explore what’s hot in the reality, or unscripted, world.
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Raising Awareness on Social Issues using Interactive Television

By Laurie Keith: Wed May 23, 2012

Submitted by Laurie Keith on Wed, 2012-05-23 06:23
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Guest Blog Post
Today's blog post comes from Laurie Keith, Director of National Accounts at the Ad Council.

The way we consume media has changed drastically over the past 20 years and it shouldn’t come as a surprise that huge cable companies such as Comcast Spotlight are utilizing new technologies to connect advertisers with their users.  Read more





Join Us for a Dynamic Discussion About On-Demand Advertising

By Stefanie Smentek: Mon May 21, 2012

Submitted by Stefanie Smentek on Mon, 2012-05-21 12:28
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Viewership of video on demand programming is exploding as consumers embrace watching what they want, when they want it. But ad serving technology has limited the ability of both advertisers and programmers to capitalize these new-found VOD impressions….until now. Read more





Upfront Friday 2012: Food, Travel and Home Series Attract Passionate Viewers to Lifestyle Networks

By Chris Ellis: Fri May 18, 2012

Submitted by Chris Ellis on Fri, 2012-05-18 07:31
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In this week’s edition of our ongoing look at the shows your customers will be checking out on cable in the months ahead, we shift our focus to “lifestyle” programs and networks. From talk shows that stir creative or adventurous ideas in the viewers, these represent great ways for your business to be linked to programs that reach an engaged, loyal audience. Read more





It’s a “Winning” Month on Cable with Familiar Names and New Faces

By Chris Ellis: Wed May 16, 2012

Submitted by Chris Ellis on Wed, 2012-05-16 07:22
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How do you know it’s going to be a wild month on TV? Simple: we have the returns of evil aliens, rowdy New York housewives, Charlie Sheen and J.R. Ewing, all within 30 days. It sounds like the setup to a joke, but it’s all real, and it’s all coming to cable in June.
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Brands Need TLC Just Like All of Us

By Kellie Grutko: Mon May 14, 2012

Submitted by Kellie Grutko on Mon, 2012-05-14 06:47
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I last spoke to you about building a brand for your organization by providing some relevant tips. Now let’s take that a step further and talk about how to stay true to your core identity once you’ve developed it. Oftentimes what happens is we work long and hard to develop a brand and make sure that we have all of our business systems in place (i.e. logo, stationary, business cards, etc.) but then fail to plan on how to keep the brand relevant to our customers. 
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Upfront Friday 2012: Familiar Names Dominate Kids, Tween, Teen and Young Adult Programming

By Chris Ellis: Fri May 11, 2012

Submitted by Chris Ellis on Fri, 2012-05-11 12:31
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Over the past few weeks, television networks—both broadcast and cable—have been introducing the shows they plan to air in the weeks and months to come, a process known as the “upfronts.” To me, at least, it’s one of the most interesting times of the year, both for the sheer fun of seeing what new shows look interesting and as a look at the ways networks are working to attract viewers whose tastes are always evolving.
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Counting Down to the 2012 Cable Show

By Chris Ellis: Wed May 09, 2012

Submitted by Chris Ellis on Wed, 2012-05-09 06:59
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There’s nothing like booking a flight to make you realize just how quickly a trip is approaching. In this case, it was a flight to beautiful Boston for the 2012 National Cable & Telecommunications Association (NCTA) “Cable Show.” The annual gathering brings together programmers, technology providers and cable operators to unveil what’s hot and new in the world of delivering the best in entertainment and communications to millions of customers across the country.
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Comcast Spotlight Takes Home a CableFAXIE

By Chris Ellis: Mon May 07, 2012

Submitted by Chris Ellis on Mon, 2012-05-07 06:51
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In addition to Comcast Spotlight’s Kevin Smith being named to the CableFAX Sales Hall of Fame, we were honored that Comcast Spotlight picked up our first-ever CableFAXIE award during an event in New York this week.
 
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