It’s hard to miss the signs—the snowblowers are tucked away at the hardware stores, making room for grills and lawnmowers. Easter decorations—and candy—line the aisles at other stores. The sun is setting later and later. Spring is almost here, and now’s the time to give a little spring cleaning to your marketing, making sure you’re reaching viewers on the hottest shows and networks.
It’s always important to follow best practices for any marketing channel, which is why I shared my blogging best practices tips last week. Now that we’ve covered the basics, I am going to cover content in the remaining two weeks of this series. This week, let’s talk about the contents of your posts and some recommended examples that will help balance the type of content you are writing.
I hope you enjoyed Chris’s inaugural Friday Finds last week. This week, I’m going to share some of my finds from this week that caught my eye (which tend to be more on the digital side of the industry), but I did want to also share one last Super Bowl article.
In last week’s Blogging Basics post, I talked about ghost blogging and the alternatives you have to being a blogger all on your own for a company. This week I want to share some blogging best practices that will help establish your blog and help it become a success.
For some people, it’s the first robin they see that tells them spring is around the corner. Others wait until Punxsutawney Phil or one of his rodent brethren make a forecast on Groundhog Day. For me, it was an e-mail message that it was time to purchase Philadelphia Phillies tickets again reminded me winter would soon be behind us.
If your (e-)mailbox is anything like mine, it’s can sometimes best be described as “information overload,” filled with news articles, studies, interviews and analysis. I think of it as a natural part of being involved in this fast-paced, ever-changing industry.
In our last Blogging Basics post, we shared the steps you’ll need to take to actually get your blog up and running. Still thinking of starting one but are wondering who is going to write all of these posts? What about “ghost blogging?” In this post, we’re going to talk about the risks of using a ghost blogger and some alternatives to share the work load.
I have one word for next year’s halftime show: acoustic.
While the 30+-minute delay in last night’s game seemed to give the 49ers enough of a jolt to make the game a close one, it also provided a fascinating study in the way social media can give a boost—or maybe it was a twist in last night’s case—to traditional marketing efforts.
In my last post on Blogging Basics, I shared some decisions you will need to make if you are considering starting a blog. Now that you’ve made these decisions, we’re going to walk you through the steps to take before you even get that first post live.
An interesting Adweek article caught my eye: a study found that more adults say the commercials are their favorite part of the Super Bowl than the game itself. Food came in third place, while the halftime show ranked fourth.