We hope you had a chance to attend our Take Five for Your Future webcast, “Mad Men 2013: How agencies are adapting to the times and trends of a multi-screen world” on October 30th. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. Read more about As Media Consumption Patterns Change, Media Planning and Ad Delivery Change Too
It seems like it was just yesterday that we announced our first-ever Comcast Spotlight LAMP (Local Area Multi-screen Performance) Awards. Over the summer, more than 160 clients submitted their examples of multi-screen—TV and online—advertising and explained how that approach to marketing benefitted their bottom lines.
The headline from the JD Powers Automotive Marketing Roundtable (JDP-AMR) and Digital Dealer 15 conferences (October 15-17th) could not have been more clear, “TV is the key to driving digital engagement.” This was echoed by automakers, agencies, and dealers alike in presentations at both events. The outcome of turning TV off was a reduction in digital traffic. Simply put, TV creates demand and the Internet fulfills it. Read more about TV drives auto consumers’ digital engagement
Many of us visit them regularly: or supermarkets. From the well-known regional chains to full-service markets within national stores like Walmart and Target to independent grocers, Americans pack into the aisles by the millions every week to stock up on the essentials (and not-so-essentials).
Google put their hat into the social media ring a little late with the launch of Google+ just two years ago so it isn’t nearly as popular with consumers or businesses as some of the others, but that doesn’t mean there isn’t a real value to having at least some presence for your business on the social networking site with over 90 million users. Read more about An A+ for Google+
This week I came across some informative, some funny and some creative articles that I just needed to share. Check out these five articles below that may generate some scary thoughts of your own. Read more about Scary Tidbits for this Hallowed Time of Year
Predicting the future can be tricky business, but it makes for some enlightening and inspiring conversation. That was the case at the recent Cynopsis Future TV Summit in New York, as about 200 people gathered for a day brimming with discussions about what lies ahead in the media landscape. Read more about The Future of TV is a Hot Topic at Cynopsis Conference
The industry continues to be abuzz over the topic of social TV while tries to figure out how to monetize on this engaged audience and what impact social media is having on viewership, I wanted to share some articles I recently read that caught my eye. Read more about This week’s Friday Finds Features Social TV for a Social World
The media landscape continues to evolve at a rapid pace. Consumers, and the video they watch, are increasingly fragmented across multiple devices. But how are agencies changing internal processes--as well as their media planning, buying, account and creative teams--to better serve clients in this new environment? Read more about Mad Men in a Multi-screen World
We’re inching closer to the end of the year, and that means it’s just about time for the year-end holidays. From Thanksgiving through New Year’s, it’s an often hectic time, and a crucial one for many businesses. To finish the year on a winning note, your business may be looking to reach consumers—and as always, cable has a figurative feast of opportunities to get your message in front of the right audience. Read more about Your Customers’ TV Sets Will be Stuffed with Original Programs in November