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Upfront Friday 2013: Options for Reaching Families & Young Adult Viewers

I remember once upon a time watching that new-fangled channel with its “music videos,” and while hours and hours of videos is no longer at its core, the legacy of MTV as a destination for teens keeps going strong. And now as a parent myself, it’s fun to find new family-friendly shows that appeal to the little guy and offer something fun for the parents, too. Read more about Upfront Friday 2013: Options for Reaching Families & Young Adult Viewers

Pin it to win it: Using Pinterest to Build Interest in Your Business

Another social media platform picking up steam is Pinterest.  If you’re unfamiliar with the site, it is essentially a social bookmarking site that allows you to save or “pin” images, videos or other things of interest to a “pinboard” for reference at a later date. Users can categorize their pinboards based on topics like bedroom decorating ideas or dinner recipes and then have the option to share their boards with the public or their connections on Twitter and Facebook. For visual people that like discovering new products or just like organizing their ideas, it’s a great site. Now how can small and medium size businesses capitalize on its growing popularity?

Heat Up Your Marketing with Summertime Sports Action

From the links to the racetrack, from the hardwood to the gridiron, this is going to be an action-packed summer (and early fall). We’ve got the chase for NASCAR’s Sprint Cup getting underway, college and pro football action, weekly golf coverage and much more. So, without further ado, let’s get to it! Read more about Heat Up Your Marketing with Summertime Sports Action

Upfront Friday 2013: Unscripted Shows of all Types Coming to Cable

In last week’s Upfront Friday, we looked at some of the great new scripted programming planned by top cable networks in the weeks and months ahead. This week, we look at the world of reality television. Much as scripted programming encompasses comedies & dramas, series and specials, reality or unscripted television includes a pretty diverse set of genres, from competition-based shows to so-called docu-dramas to riveting documentaries. Today, we’ll run down some of the new series coming soon to a cable lineup near you…and to your customers’ living rooms. Read more about Upfront Friday 2013: Unscripted Shows of all Types Coming to Cable

Five Questions With…Kim Woodworth

Earlier this year, Comcast Spotlight’s Kim Woodworth, Regional Vice President in our Eastern Division, was named a “Woman to Watch” by Multichannel News, a cable-industry trade magazine. It’s quite an honor to be part of the small group of outstanding leaders who are named to this annual list, and those of us at Comcast Spotlight who know Kim can certainly understand why she was selected. If you took part in our November 2011 Take Five for Your Future webcast, you heard Kim talk passionately about the importance and benefits of advertising across multiple screens. Read more about Five Questions With…Kim Woodworth

Upfront Friday 2013: Flipping the Script…to Cable

 The past couple of months have brought a dizzying array of presentations by media companies about the new content they have in the works over the months ahead. What was once a quick sprint with a handful of major broadcasters introducing their planned schedules—in time for automotive advertisers to plan their important new-model rollouts in the fall—has become a marathon. Television and digital media companies have taken the wraps off everything from adaptations of movies for the small (or smaller, given the size of some TVs) screens to unscripted series exploring just about every conceivable interest. Read more about Upfront Friday 2013: Flipping the Script…to Cable

Helping New Jersey Businesses Recover from the “Storm of the Century”

For many residents along the mid-Atlantic coast, the memory of Super Storm Sandy is still fresh. And although beachfront towns throughout New Jersey took a direct hit from the storm, the commitment to rebuild and reopen in time for the summer season has been successful. Read more about Helping New Jersey Businesses Recover from the “Storm of the Century”

Introducing the Comcast Spotlight LAMP Awards

If you’re like me, you probably read dozens of articles about trends in the media—and how consumers use the media—each month, including many about how consumers are using multiple screens simultaneously. They’re watching TV while checking email, reading news headlines or web surfing at the same time (I know I do it). Each study that’s done on that topic may have its own methodology and way of presenting the results, but the inescapable truth is that it’s a growing trend with no signs of slowing down, and that multi-screen advertising reaches more people more often. Read more about Introducing the Comcast Spotlight LAMP Awards

Friday Finds for Fabulous Foodies

I live in an area known as “Hell’s Kitchen” in New York City. Once known for being a little rough around the edges (think “West Side Story”) the neighborhood should probably be renamed “Heaven’s Kitchen” because of the overwhelming number of food choices available there these days.
 

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