OK so for those of you who like to procrastinate (as we have all done on occasion), I wanted to offer you your last chance to enter the inaugural LAMP Awards (Local Advertising Multi-screen Performance Awards). This is your time to shine and show how you are a proactive marketer looking for new ways to reach your target audience. It’s an easy process so we hope that you will take a few minutes to share your story. Read more about LAMP Last Call for Entries
I can’t believe it’s almost back to school time for our kiddos already. I have one friend who said that her kids had their first day of school this week – amazing! With the season basically upon us, what are top retailers doing to market their products/services during this second largest retails season of the year? Read more about Friday Finds – Back To School Already?
August has been a very busy month (so far!) for the media industry between mergers and companies trading hands and CEOs battling it out, but buried under all of that there was some great nuggets that I read this week. Read more about Small Businesses and Big Data are (In)Focus in this Week’s Friday Finds
This summer, Comcast Spotlight Philadelphia joined Casey Anderson, Nat Geo Wildlife Expert and TV Personality, on an off-road adventure - splashing through ponds, climbing hills, and venturing over rugged terrain to get up close and personal with over 1,000 different types of animals – right in Jackson New Jersey at Six Flags Safari Off Road Adventure! Read more about Nat Geo Wild & Comcast Spotlight Philadelphia Spend a Day at the Safari
As you may know by now, earlier this summer, Comcast Spotlight introduced the first LAMP Awards, short for Local Area Multi-screen Performance. It’s something unique for the local and regional advertising community, and we decided to ask Kellie Grutko, Senior Vice President of Marketing for Comcast Spotlight, about how these awards came to be, how to enter, and more. Read more about Five Questions With…Kellie Grutko
“And the winner is……”
One of the criticisms of television today is that it's too quick to cast a show that underwhelms in its debut by the wayside. People talk wistfully of the days when shows like M*A*S*H, Cheers and Hill Street Blues—all somewhat underwhelming when they premiered—were allowed to grow over time. Word of mouth—so-called water cooler conversations—helped more people discover these shows, all of which went on to become established hits, fondly remembered for high-quality storytelling. Read more about Social Media's Marketing Power...and Airborne Sharks!
Even though email marketing has become very commonplace in today’s society, with inboxes flooded with special offers and new product alerts, it should still be an important component of your marketing plan - regardless of who your customer is. In addition to the usual call-to-action that can help drive traffic to your website, get surveys completed to gauge interest on topics or products of interest, help sales efforts, etc., they can also help your company stay top of mind keeping the brand and its offerings fresh in clients’ and prospects’ minds. In addition, emails can introduce and educate about new products and provide thought leadership in the form of research, white papers and other industry news. Read more about Deliver Success for Your Business With Effective Email Marketing
Today marketers are challenged with many more obstacles than our predecessors ever had to deal with. In this fragmented media world, marketers can no longer use a traditional mediums or a single message to connect with their audiences. They need to look beyond their traditional advertising models if they want to be relevant today and especially in the future. Read more about Essential Reads for Today’s Marketers
Auto dealers continue to say that today’s customer is only interested in price, but the data tells a different story. In fact, new car buyers don’t even mention price when asked why they chose a particular car or dealership. But while the Internet has lowered dealer margins, the industry has a far bigger problem looming: dealers use the Internet to extend geographic targets leading to more new car sales to customers further and further from the selling dealer which reduces service retention, and with it, loyalty. Read more about Spotlight Helps Auto Dealers Maximize Profits and Franchise Value