There’s countdowns and marathons a plenty in the fourth quarter, as two of the biggest retail holidays of the year—Halloween and Christmas—are also big TV draws. ABC Family is home to the 13 Nights of Halloween this month, and for a scarier take, AMC’s FearFest is underway all month long, highlighted by the return of The Walking Dead on October 13. Read more about Download our Fourth Quarter Programming Highlights
Wow—what a summer it was for the first-ever Comcast Spotlight LAMP (Local Area Multi-screen Performance) Awards. So many of our great clients submitted their multi-screen advertising campaigns, and the creativity and results included in their entries was pretty amazing. Read more about Make Your Voice Heard: Public Voting For The Comcast Spotlight LAMP Awards Is Open
This question has been around for years, and in my opinion it is both. Not only do brand marketers need to be creative, influential, and relevant, they also need to understand consumer behavior, trends and success metrics. Oftentimes organizations, large and small, don’t put enough time into developing and reinforcing their company brand, when in fact, the brand is the platform that everything else about your company should stand upon. It is what you want consumers to think, feel and say about you, and therefore, should be given extensive consideration. Read more about Friday Finds: Brand Marketing – A Science or An Art?
According to a study done in the Mobile Fact Pack 2013 by Advertising Age, mobile took on added urgency in 2013 as online audiences started shifting away from PCs faster than anyone had originally expected. In fact, Smartphone penetration exceeded feature phones in the US for the first time, accounting for 55% of all phones in circulation, according to ComScore. Read more about Responding to the Call for Responsive Design
Earlier this month, I joined legions of parents in standing with eager (and not-so-eager) children waiting for that first school bus pickup of a new school year. Since our pickup was for kindergarten, college is pretty far from my mind, but I know it’s probably a far more “real” topic for millions of students and parents, particularly those juniors and seniors thinking about where they’d like to pursue a higher education. Read more about Take College Tours From the Comfort of Home with Schools on Demand
This Sunday marks the first official day of fall. Oh sure, schools have been open for a few weeks, lifeguards have long since left the beaches, and the temperatures have started to cool in much of the country, but technically, it’s still summer for a few more hours. Read more about Friday Finds Fit for Fall
Now that we’re in mid-September, you know what that means: pumpkin everything. Coffee, tea, beer, ice cream, pancakes, hand soap, bagels, air fresheners, marshmallows…even potato chips (seriously, they made those last year) and dog treats (do dogs care about seasonal food?). That may be a bit of an autumnal overload for some tastes, but there’s no denying that fall is here. Read more about Zombies, Witches & Ghosts—Oh My! It’s a Frighteningly Good Month of Original Cable Programming
The 2013 NFL football season officially kicked off last Thursday, so in honor of the next 16+ Sundays (and Monday and Thursday evenings) being completely occupied by nothing but football viewing and stat following, my picks for this week’s Friday Finds are going to be dedicated to news around the sport, and even more specifically how Football, advertising, marketing and multi-screen all go hand and hand. Read more about Kicking Off the Football Season with This Week’s Friday Finds
We hope you had a chance to attend our Take Five for Your Future webcast, “Big Data: The Data-Driven Media Plan” on August 28th. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below.