Blog

Mad Men in a Multi-screen World

 The media landscape continues to evolve at a rapid pace. Consumers, and the video they watch, are increasingly fragmented across multiple devices. But how are agencies changing internal processes--as well as their media planning, buying, account and creative teams--to better serve clients in this new environment? Read more about Mad Men in a Multi-screen World

Your Customers’ TV Sets Will be Stuffed with Original Programs in November

 We’re inching closer to the end of the year, and that means it’s just about time for the year-end holidays. From Thanksgiving through New Year’s, it’s an often hectic time, and a crucial one for many businesses. To finish the year on a winning note, your business may be looking to reach consumers—and as always, cable has a figurative feast of opportunities to get your message in front of the right audience. Read more about Your Customers’ TV Sets Will be Stuffed with Original Programs in November

‘Tis the Season for Retailers to Prepare for the Holidays

As I entered the local warehouse store this weekend (you know the one) and rounded the corner past stacks of electronics and crates of sweatshirts, there it was: the first sign of the 2013 holiday season! Read more about ‘Tis the Season for Retailers to Prepare for the Holidays

Focusing on Innovation at the CableFax Summit

For a long time, TV was essentially the same experience: a handful of channels, a “one-way” distribution system—either from an antenna or a cable/satellite, operator—and shows that people watched at one time, on that one device. Eventually, the screens got bigger and the number of channels grew, but I’d say it was in recent years that the pace of change really started to accelerate. Read more about Focusing on Innovation at the CableFax Summit

Marketing and Communications Work Together to Deliver Results

We’ve talked a lot about the importance of multi-screen advertising here at Comcast Spotlight. It’s well documented that a coordinated approach, ensuring a consistent message reaches audiences wherever they’re consuming media. TV is a great platform; online is a great platform. Together, they’re—as our own Kim Woodworth is fond of saying—better, a “peanut butter and jelly” effect. Read more about Marketing and Communications Work Together to Deliver Results

Download our Fourth Quarter Programming Highlights

There’s countdowns and marathons a plenty in the fourth quarter, as two of the biggest retail holidays of the year—Halloween and Christmas—are also big TV draws. ABC Family is home to the 13 Nights of Halloween this month,  and for a scarier take, AMC’s FearFest is underway all month long, highlighted by the return of The Walking Dead on October 13. Read more about Download our Fourth Quarter Programming Highlights

Make Your Voice Heard: Public Voting For The Comcast Spotlight LAMP Awards Is Open

 Wow—what a summer it was for the first-ever Comcast Spotlight LAMP (Local Area Multi-screen Performance) Awards. So many of our great clients submitted their multi-screen advertising campaigns, and the creativity and results included in their entries was pretty amazing. Read more about Make Your Voice Heard: Public Voting For The Comcast Spotlight LAMP Awards Is Open

Tags: 

Friday Finds: Brand Marketing – A Science or An Art?

This question has been around for years, and in my opinion it is both.  Not only do brand marketers need to be creative, influential, and relevant, they also need to understand consumer behavior, trends and success metrics.  Oftentimes organizations, large and small, don’t put enough time into developing and reinforcing their company brand, when in fact, the brand is the platform that everything else about your company should stand upon.  It is what you want consumers to think, feel and say about you, and therefore, should be given extensive consideration.  Read more about Friday Finds: Brand Marketing – A Science or An Art?

Responding to the Call for Responsive Design

According to a study done in the Mobile Fact Pack 2013 by Advertising Age, mobile took on added urgency in 2013 as online audiences started shifting away from PCs faster than anyone had originally expected. In fact, Smartphone penetration exceeded feature phones in the US for the first time, accounting for 55% of all phones in circulation, according to ComScore. Read more about Responding to the Call for Responsive Design

Tags: 

Take College Tours From the Comfort of Home with Schools on Demand

Earlier this month, I joined legions of parents in standing with eager (and not-so-eager) children waiting for that first school bus pickup of a new school year. Since our pickup was for kindergarten, college is pretty far from my mind, but I know it’s probably a far more “real” topic for millions of students and parents, particularly those juniors and seniors thinking about where they’d like to pursue a higher education. Read more about Take College Tours From the Comfort of Home with Schools on Demand

Pages

Subscribe to RSS - blogs