In the days leading up to the Super Bowl, as well as, the 2014 Olympics, I got to thinking about how valuable sports marketing is for reaching desirable audiences that are engaged in this exciting programming! With my mind focused on this topic, I found a few articles of interest that speak to this special marketing environment. Read more about Friday Finds: Getting Into the Sports Marketing Game
I don’t know about you, but if we make it through the rest of the winter without hearing the phrase “polar vortex” again, I’ll be perfectly happy. Between now and spring, however, we still have February to tackle, and though it’s the shortest month, it is packed with great shows and specials on TV, all of which can help you reach your customers. Read more about Loving February’s Lineup of Original Cable Programming
There are a handful of things that are synonymous to me with the end of one year and the beginning of another: Times Square, champagne, Anderson Cooper and Kathy Griffin on CNN, resolutions, more champagne, BCS games and… if you’re from the South…black-eyed peas and okra.
But there’s one more year-end tradition that seems to be on the rise, and that’s the proliferation of “Top Ten” lists. Just turn on your TV, launch your web browser or check your favorite social media at the end of each year and there they are…..hundreds of lists on almost every conceivable topic.
Not to be outdone, this year I decided to assemble my own “Top Ten List of Top Ten Lists for Marketing Professionals” in an effort to share the most interesting lists I’ve come across the past couple of weeks. Here are my picks:
It’s a new year so you know what that means… resolution time! According to the University of Scranton’s Journal of Clinical Psychology, nearly half of Americans make resolutions but only 8% actually are successful in achieving them. A bit discouraging, but not all that surprising. But I’m wondering how many owners of the country’s 23 million small businesses make resolutions specifically for their company? While I don’t have that statistic, I did want to offer ten resolutions that every small business owner should consider. Maybe you’re already excelling at some but others maybe you haven’t gotten around to yet, so pick a couple, be realistic and hold yourself accountable to make small improvements that can yield a big impact! Read more about Resolutions for the Small Business Owner
Here we are once again, poised to begin a new year—a blank slate, filled with potential and promise. But before we rip that final page off the 2013 calendar, it’s a good time to pause and look at some of the memorable ads from the past year.
From a well-timed Tweet during a power failure at the Super Bowl to, um, creative wordplay by Kmart, there’s no shortage of ads to pick from. In fact, we’d love to get your take on which ads are most memorable to you, too. Just leave a note in the comments field, or Tweet us @ComcstSpotlight. Here are five particularly memorable spots from this year to get the conversation started:
Dove: Real Beauty Sketches Read more about 2013’s Most Memorable Ads
It’s that time of the year again, when everyone is singing and cheering and wishing happy holidays. It’s my personal favorite time of the year even though there are so many things to do in so little time! One of my all-time favorite traditions during the holiday season is watching all the great classic holiday movies. Read more about Singing a High Note with Viewers in This Week's Friday Finds
As I started preparing for this post, and looked over the new and returning cable programs for January, it seemed to me that our friends at virtually all of the cable networks have the same New Year’s resolution: to fill the month with original series, movies and specials. That happens to make it easy for your business to resolve to start 2014 on the right foot by reaching your customers on the shows they’ll be watching. Here’s a look at what’s ahead in just a few weeks. Read more about Resolve to Reach Your Customers on Cable in January
My usual train to work was cancelled Monday, leaving me with a long wait on the platform for one that still had room on board to pick us up. After the cancellation announcement, I instinctively reached for my phone, passing the time by checking email, taking a peek at the weather forecast for a trip next weekend, and, yes, seeing what was new on Facebook and Twitter. As I looked up and down the platform, I saw what seemed to be almost everyone else doing the same thing. It’s hard to believe how much our phones, and even more recently, tablets, have changed our lives in a relatively short time period, and several recent news items show just how much consumer behavior is adapting to the new technology—something all of us in marketing should be keenly aware of. Read more about Friday Finds: Mobile Musings
Basketball, hockey, football…and in 2014, the Olympics, too. It’s hard to beat winter as a season for sports fans, starting with the always-exciting Bowl Championship Series, and leading right into two weeks of Olympics action in the heart of the winter (and for many of us in colder climates, it’s a perfect excuse to kick back in front of the TV). Read more about More Sports Delivered on Cable This Winter
I am proud to say that I work for an organization that continues to give back to the communities we serve. Not only does Comcast Corporation give to numerous causes, a few of which include the United Way, Boys & Girls Clubs of America, City Year, among others, but Comcast Spotlight, too, gives back to the advertising community via extensive support of the Ad Council. Taken directly from their website, the role of the Ad Council is as follows: Read more about The Ad Council Celebrates at the 60th Annual Public Service Award Gala