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The Ad Council Celebrates at the 60th Annual Public Service Award Gala

I am proud to say that I work for an organization that continues to give back to the communities we serve.  Not only does Comcast Corporation give to numerous causes, a few of which include the United Way, Boys & Girls Clubs of America, City Year, among others, but Comcast Spotlight, too, gives back to the advertising community via extensive support of the Ad Council. Taken directly from their website, the role of the Ad Council is as follows: Read more about The Ad Council Celebrates at the 60th Annual Public Service Award Gala

Wrapping up 2013 with a Feast of Holiday Favorites on Cable in December

Are you ready? Consumers around the country are planning their holiday-season spending, from gifts to celebrations on the town, from extra groceries for big family dinners to new clothes for a slew of parties. Read more about Wrapping up 2013 with a Feast of Holiday Favorites on Cable in December

As Media Consumption Patterns Change, Media Planning and Ad Delivery Change Too

We hope you had a chance to attend our Take Five for Your Future webcast, “Mad Men 2013: How agencies are adapting to the times and trends of a multi-screen world” on October 30th. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. Read more about As Media Consumption Patterns Change, Media Planning and Ad Delivery Change Too

Announcing The First-Ever Comcast Spotlight LAMP Awards Winners

It seems like it was just yesterday that we announced our first-ever Comcast Spotlight LAMP (Local Area Multi-screen Performance) Awards. Over the summer, more than 160 clients submitted their examples of multi-screen—TV and online—advertising and explained how that approach to marketing benefitted their bottom lines.

TV drives auto consumers’ digital engagement

The headline from the JD Powers Automotive Marketing Roundtable (JDP-AMR) and Digital Dealer 15 conferences (October 15-17th) could not have been more clear, “TV is the key to driving digital engagement.” This was echoed by automakers, agencies, and dealers alike in presentations at both events. The outcome of turning TV off was a reduction in digital traffic. Simply put, TV creates demand and the Internet fulfills it.   Read more about TV drives auto consumers’ digital engagement

Fill Your Cart with This Week’s Friday Finds from the Supermarket

Many of us visit them regularly: or supermarkets. From the well-known regional chains to full-service markets within national stores like Walmart and Target to independent grocers, Americans pack into the aisles by the millions every week to stock up on the essentials (and not-so-essentials).

An A+ for Google+

Google put their hat into the social media ring a little late with the launch of Google+ just two years ago so it isn’t nearly as popular with consumers or businesses as some of the others, but that doesn’t mean there isn’t a real value to having at least some presence for your business on the social networking site with over 90 million users. Read more about An A+ for Google+

The Future of TV is a Hot Topic at Cynopsis Conference

Predicting the future can be tricky business, but it makes for some enlightening and inspiring conversation. That was the case at the recent Cynopsis Future TV Summit in New York, as about 200 people gathered for a day brimming with discussions about what lies ahead in the media landscape. Read more about The Future of TV is a Hot Topic at Cynopsis Conference

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