The Comcast Media 360 team will partner with brands to anonymously marry third-party research or customer data to the Comcast universe of homes to identify high-propensity geographies of each brands target audience. Customized post-campaign analytics will be designed with leading media research firms to drive brand learning around campaign effectiveness and ROI.
These studies are designed to answer questions such as:
- What is the impact of multi-platform messaging?
- Did the ad resonate with consumers?
- Did consumers engage with the ad?
- Did the campaign drive sales activity and/or lead generation?
These brand-specific studies are designed in concert with research firms such as: