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The Comcast Media 360 team will partner with brands to anonymously marry third-party research or customer data to the Comcast universe of homes to identify high-propensity geographies of each brands target audience. Customized post-campaign analytics will be designed with leading media research firms to drive brand learning around campaign effectiveness and ROI.
These studies are designed to answer questions such as:
  • What is the impact of multi-platform messaging?
  • Did the ad resonate with consumers?
  • Did consumers engage with the ad?
  • Did the campaign drive sales activity and/or lead generation?
These brand-specific studies are designed in concert with research firms such as: