The breakthrough capabilities of I+ now lets advertisers reach more consumers watching cable programming in major TV markets across cable, satellite and telco homes. And while we are expanding local market reach, we continue to offer the most advanced tools to help you assemble fragmented audiences within your markets. So, whether you are looking to reach more eyeballs or just the right set of eyeballs, local market advertising will never be the same. I+ enables advertisers to place their TV commercials on leading ad-supported television networks available to customers of Comcast’s XFINITY, Verizon’s FiOS, AT&T U-verse® TV, DIRECTV and now DISH’s television services.
Ad Supported cable represents 54% of all TV viewers*, making the added reach of I+ more important than ever for businesses that need to connect with consumers, regardless of the company they select for their television service.
By putting our infrastructure to work through agreements with all of the major television service providers in more than 30 markets, we’re able to deliver more impressions for our local clients than ever before.
Source: CAB Analysis of Nielsen time period level data; A25-54 Total Day Live+SD. Share of impressions Jan-June 13
Want to learn more about how I+ can benefit your business? Be sure to contact your Comcast Spotlight AE today.