What kinds of research reports are available from Comcast Spotlight?

Comcast Spotlight clients can receive a number of informative research reports at no additional cost, including:

Viewers In Profile
DMA viewing estimates including household and demographic ratings and share information for time periods and programs.

TVS-DVD
Viewing estimates including household and demographic ratings and share information for time periods and programs for broadcast stations and cable channels that garner at least a 2.5% DMA cume rating for a given survey period.

Galaxy Overnight Ratings (Local, Navigator, National, “Explorer”)
Local quarter hour ratings, shares and HUTs reported in fifty-five (55) metered markets on a daily basis. Reports viewing for all broadcast and cable programming down to a fifteen (15) minute period. Reports can be either daily or multiple days plus rankers and episode tracks. The viewing estimates are available for the DMA households and or all DMA Cable Households.

Total Activity Report/Net Weekly Circulation
Viewing estimates for stations and networks, including audiences that do not meet the minimum criteria to be printed in the Viewers In Profile report. This report has no program detail and only viewing data for nine dayparts with no demographics. The total TV household cume ratings information for the Sunday – Saturday 7a.m. – 1a.m. time period is also reformatted for the Net Weekly Circulation report.

Audience Diversion
Reports broadcast station delivery in the DMA, cable households and non-cable households. Displays differences in broadcast station geographic delivery between cable and non-cable households compared to total DMA Ratings delivery. The viewing estimates are compiled from diaries and nine dayparts are reported.

Competitive Media Reporting
Advertisers can see how competitors are spending their ad dollars by requesting a report on local broadcast and newspaper advertising dollar expenditures and schedules on a yearly, quarterly, monthly or daily basis. Radio data is available on an aggregate basis in certain markets.

Audience Profiles
Comcast Spotlight subscribes to the most respected sources of syndicated data available, including Mediamark Research (MRI), Scarborough and R.L. Polk. Comcast Spotlight advertisers may request that Spotlight mine these data sources to help better understand target audiences and how to advertise to them.
 
Comcast Spotlight’s account executives can help clients answer questions like:
  • Which demographic categories are using or buying a product the most
  • How their audience’s demographics compare to those of the competition
  • Which other products and services (e.g. cars, computers, food, etc.) the client’s audience purchases and uses  
  • What kinds of lifestyle choices the client’s audience makes
  • Which TV shows the client’s audience like to watch

Audit Bureau of Circulation

  • Newspaper circulation data segmented geographically.

Advertiser & Agency Red Books

  • Clients can learn which advertising agencies are in their area and which agencies competitors are using.

Reference Volumes Upon Request

  • Broadcasting & Cable Yearbook
  • SQAD Newsletter
  • Media Matters Newsletter
  • MMR TV Datatrak
  • MMR Snapshots-Multimedia Local Market Profiles
  • Kagen’s Economics of Basic Cable
  • Kagen’s Cable TV Financial Databook
  • Kagen’s Broadband Advertising Newsletter
  • NAB: The TV Industry
  • Nielsen Zip Code By DMA
  • Nielsen US Cities Book
  • SRDS Lifestyle Market Analyst
  • S&MM – The Survey of Buying Power
  • Standard Directory of Advertisers
  • Standard Directory of Advertising Agencies
  • Television & Cable Fact Book
  • TV Dimensions
  • Consumer Dimensions
  • Media VIP List
  • Internet Dimensions
  • Adweek Directories
  • Research Alert Yearbook