Television Advertising
Harness the power of new cable TV programming and technologies to get specific messaging to desired audiences.
Spot Cable Advertising
Reach your brand’s core audience without paying for wasted coverage, by choosing precisely the networks and geographic areas that match your distinct needs.
Geographic Targeting featuring Adtag™ & Adcopy™
Utilize this advanced targeting technology to simultaneously broadcast different commercials to different audiences—even within the same market--all with one buy.
Multi-screen
Multi-screen Advertising
One Message. Multiple Screens. More Engagement.
As the fragmentation experts, multi-screen advertising extends reach, builds frequency and provides advertisers with multiple exposures in Comcast homes across the county.
Online
Pinpoint accuracy. Guaranteed impressions. Engaged audiences.
XFINITY.com
The award-winning portal for millions of XFINITY Internet customers offers geographically and contextually relevant targeting opportunities.
Comcast Digital Entertainment
Reach upscale, loyal audiences in a one-stop online entertainment destination.
XFINITY.com/sweeps
Attract active online users with sweepstakes and promotional offerings, like coupons, linked to your business.
Video On Demand
A Cutting Edge Solution that Allows Advertisers to More Effectively Engage Customers
Reach a qualified and actively engaged audience in an uncluttered environment 24-hours a day.
Interactive Technologies
Better ROI. One-to-one engagement. Qualified leads.
By bringing the experience of “clickability” from the Web to the TV, Comcast Spotlight makes learning more about a product or service easier than ever.
Our interactive advertising technologies allow advertisers to effectively offer viewers the opportunity to directly engage their brands.
Interactive Television (iTV)
Interactive television, currently available to approximately 16 million homes, offers the ability to “turbocharge” a 30-second commercial by offering the opportunity to receive more information or a product sample, or to watch additional video about a product or service.
Request for Information
Allows viewers to request coupons, product samples or brochures from an advertiser.
Remind • Record
Encourages viewers to set reminders or record programs and/or series (available to limited business categories only).
Telescoping
Seamlessly transitions viewers from a television commercial to a long form video on demand asset or folder.
Promotions
Political Advertising
Political Advertising
Targeted message delivery. Integrated multi-screen solutions. Engage with key constituencies.
