Market Info
Nearly the entire state of New Mexico falls into the Albuquerque-Santa Fe DMA. The vast size of the market is the second largest geographically in the U.S. From the Mexican border north to the snow-covered slopes of Southwest Colorado, and from Arizona to West Texas and Oklahoma, the Albuquerque-Santa Fe market is enormous.
Within this massive geography exists an incredible array of cultures. Ancient peoples have called New Mexico home for centuries in places such as the twelfth century ruins of Chaco Canyon. The Land of Enchantment was also part of New Spain and Mexico. Over 400 years ago, Spanish settlers founded Santa Fe, the oldest (and highest) state capital in the United States.
Contrast that history of New Mexico to more recent developments. From the development of the first atomic bombs, to modern nuclear research laboratories in Los Alamos and Albuquerque, to the presence of corporate giants such as chipmaker Intel, and now the newly built Spaceport America near Las Cruces, and one gets a better idea of the diversity that is New Mexico.
In a market as spread-out and as diverse as Albuquerque-Santa Fe, targeting your message is more important than ever. The potential for waste is significant. One-size doesn’t always fit all. If you own a business in Roswell, does it really make sense to pay to advertise nearly 400 miles away in Farmington?
That’s where Comcast Spotlight comes in. By partnering with local cable companies all over the market, we can target your message geographically, demographically and psychographically. You can advertise to the entire market by using the Interconnect, or focus your message in your hometown, eliminating the costly expense of advertising to the whole state on other media, such as broadcast TV or radio.
In addition, we can show you how to reach your potential customers by advertising on their favorite cable network and online with Xfinity.com, the number one local website in New Mexico.
You probably still have questions, so don’t hesitate to CONTACT US. We’re here to make things easier for you!
UFO MUSEUM - ROSWELL
