An Overview

Comcast Spotlight gives advertisers the opportunity to reach consumers within a one to 100 mile radius of their business. Comcast Spotlight sells airtime for eight cable operators and is broken down into 47 selling zones or one large zone, the Interconnect. The geography that an advertiser selects is based on their business’ needs, and allows them to speak directly to their current or prospective customers. Comcast Spotlight guides businesses through the geo-targeting process. By purchasing specific zones, advertisers can reach a target audience within close proximity of their business. And when advertisers are looking to reach the entire Atlanta area, they can target this vast audience with one buy of the Interconnect.

Population

Female Population

50.59%

Male Population

49.41%

Median Age

Local Population Median Age

35.28

Age Total

Age 18-34

23.31%

Age 18-49

46.79%

Age 25-49

37.25%

Age 25-54

44.13%

Age 35 +

50.42%

Age 50 +

26.95%

Educational Attainment

High School Graduate

28.15%

Some College

18.81%

College Graduate

27.96%

Post Graduate

11.92%

Household Income

$250K+

3.75%

$150K to 250K

7.09%

$75K to 150K

29.87%

$50K to 75K

20.30%

$25K to 50K

22.08%

< $25K

16.93%

Race and Ethnicity

Asian Population

3.81%

Black Population

29.24%

White Population

60.82%

Hispanic Population

9.93%

Other Race Population

3.38%

Home Ownership

Owner Occupied Units

60.29%

Renter Occupied Units

25.10%

Occupation and Employment

Employed

90.72%

Unemployed

9.11%

Click here for a PDF version of our coverage map.