Atlanta DMA Snapshot
The Atlanta Designated Market Area (DMA) encompasses the major cities and metropolitan areas of Atlanta.
- No. 9 Television Market in U.S.
- 2,326,840 TV HHs.
- 61% Cable Penetration in DMA, 64% in Metro Atlanta
- Comcast Spotlight Interconnect reaches 87.8% of all wired cable homes
- Now inserting in AT&T U-Verse® TV, Dish and DirecTV homes
- 2nd largest African-American market (31%)
- 60+ Radio Stations (#7 Radio ADI)
- 1 Major Newspaper, plus several smaller, local papers
- Atlanta Braves
- Atlanta Dream
- Atlanta Falcons
- Atlanta Hawks
- Georgia Bulldogs
- Georgia Tech Yellow Jackets