Local Research
Before a business can properly sell to its audience, they must understand what makes them tick: their needs, viewing habits, purchase behaviors, etc. This type of market intelligence is often difficult to come by. Now, Comcast Spotlight can retrieve market information and share this knowledge with all of its advertisers- both large and small- at no extra cost.
Here’s just a small sample of what kinds of research we can provide...
- Target audience identification/confirmation
- Purchase behaviors of your target
- Lifestyle activities of your target
- Viewing habits of your target
- Advertising activity of your competitors
Comcast Spotlight subscribes to many research reports and research services that are an integral part of our business such as Nielsen Media Research, Kantar, Scarborough, and R.L. Polk Automotive Data. The information produced from these reports and services promote sales and management activities across the entire business.
Why Advertise on Cable?
- Top Ten Reasons To Advertise on Cable
- Cable is the Leader in Sports Programming
- Two Screen Solution: Spot Cable & XFINITY.com
- Coverage Map
- Look Who's Moving to Cable!
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Atlanta Television Trends
- Cable Networks vs. Broadcast(PDF)
- Snapshot of Four Large Metro Counties(PDF)
- Top Programs of 2010(PDF)
Learn About Technology
- Introducing I+ (PDF)
- The Truth About DVRs (PDF)
- Cable Partnerships (PDF)
