Atlanta Political Advertising

When candidates are preparing for an election year, it is important they realize the limited amount of time they have to create a brand that is going to drive voters to the polls. Their platform and how they market to voters is key to creating an impactful and successful campaign.

Comcast Spotlight is an expert in helping candidates express opinions on pressing issues and gain exposure for their candidacy through the power of multi-screen advertising. With more than 68 networks and 46 selling zones, geo-targeted online capabilities and long form content options, candidates have the opportunity to educate voters within each political party through demographic and geographic targeting. Comcast Spotlight is the perfect solution for delivering targeted campaign messages to qualified voters.

What are the most important pieces to a political campaign?

1. Reaching voters in specific geographies on multiple platforms

On air and online advertising is broken into key selling zones which can be bought separately or as one unit, the Interconnect. By purchasing zones, candidates will have the opportunity to reach voters within their Congressional or State Districts.

2. Reaching voters in target demographics

Comcast Spotlight offers candidates a wide-range of networks that target each political party:

3. Reaching voters efficiently, effectively and affordably

Comcast Spotlight is unique because it eliminates wastes by allowing candidates to send their message directly to voters in their districts and also through targeted network selections. Comcast Spotlight provides a great opportunity to increase audiences without sacrificing frequency.

4. Innovative Media Offerings

Candidates have the ability to transform their advertising message into compelling and easily accessible videos that are available 24 hours a day, 7 days a week with XFINITY’s Video On Demand advertising platform.

And with the introduction of telescoping, consumers instantly engage with the advertiser’s brand through an interactive overlay at the bottom of their commercial. By selecting “View Now,” the consumer can be instantly redirected from the advertiser’s 30 second commercial to their long form VOD content.
Click here to learn about VOD

Contact us:

Rich Crone
Rich_Crone@cable.comcast.com
770-559-2488

Sarah McCrary
Sarah_McCrary@cable.comcast.com

Resources:

• Political Comcast Disclosure Statement
• Political Advertising Agreement
• Political Pledge
• Candidate Record of Request Form
• Issue Record of Request Form
• Terms and Conditions
• 2012 Georgia Political Calendar
• Network and Product Portfolio