Charlottesville

Whether your advertising focus is local, regional or national, you’ll receive dedicated customer service and media consultation with a cost effective approach to meet advertising challenges of any size. Comcast Spotlight helps you achieve your marketing objectives by providing the ability to target the Charlottesville DMA to drive household and demographic ratings. Comcast Spotlight enables you to pinpoint this specific geography to provide efficient marketing and branding initiatives. This unique geographic capability generates the most precise consumer targeting of your message – directing it straight to buyers in the areas where you do business.

Coverage Overview

Population

Female Population

52.08%

Male Population

47.92%

Median Age

Local Population Median Age

35.73

Age Total

Age 18-34

27.11%

Age 18-49

47.06%

Age 25-49

35.24%

Age 25-54

41.78%

Age 35 +

50.96%

Age 50 +

31.01%

Educational Attainment

High School Graduate

27.63%

Some College

15.79%

College Graduate

24.30%

Post Graduate

17.96%

Household Income

$250K+

2.83%

$150K to 250K

5.41%

$75K to 150K

25.02%

$50K to 75K

20.39%

$25K to 50K

24.92%

< $25K

21.44%

Race and Ethnicity

Asian Population

3.43%

Black Population

14.89%

White Population

79.84%

Hispanic Population

3.32%

Other Race Population

0.41%

Home Ownership

Owner Occupied Units

56.26%

Renter Occupied Units

30.99%

Occupation and Employment

Employed

93.37%

Unemployed

6.49%