Utilize this advanced targeting technology to simultaneously broadcast different commercials to different market segments, all with one buy.
Comcast Spotlight in Chicago represents 2.3 million cable TV households* in the Chicago market. With 64 powerful network brands on which you can market your business, we offer quality programming as well as cutting-edge technology that will help you reach the consumers that will impact your bottom line. Comcast Spotlight in Chicago can offer you full market coverage or the ability to geographically target within 35 distinct selling zones.
At Comcast Spotlight in Chicago we offer more than just commercial time. We work with advertisers to maximize their investment by identifying the opportunities that will best meet their objectives. These include:
- Cable television advertising
- Promotional opportunities
- Emerging ad sales technologies: AdtagTM and AdcopyTM
- Online opportunities: Vehix.com, XFINITY.com, Xfinity.com/sweeps
- Interactive Television: Request For Information (RFI), Remind/Record, Telescoping
Television measurement in Chicago has changed dramatically since the introduction of Nielsen's Local People Meters in August, 2004. Local People Meters here in Chicago report a more accurate share of all television use; as such advertisers can make more rational allocation decisions for their media dollars. In Chicago, we have seen viewership to cable networks growing and advertisers can no longer ignore the tremendous reach potential of cable advertising.
Consumers come in all shapes and sizes with various tastes based on their ethnicity, geography and lifestyle. And they watch a variety of television networks, surf the web and consume all kinds of media content like never before. So look around and find out what Comcast Spotlight has to offer and discover what we can do for your business.
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