Market Info
Denver DMA Snapshot
- 16th largest TV Market in U.S. with 1,540,000 TV HHs.
- Over 3/4 million Comcast interconnect cable households comprised of 27 individual zones.
- 54% Cable Penetration in DMA
- 58% Cable Penetration in Denver Metro
- Comcast Spotlight Interconnect reaches 91.0% of all wired cable homes
- Denver's total Population sits at over 3.8 million
- 15.2% Denver DMA Hispanic population
- 23.2% Hispanic population in the city of Denver
- Nielsen television Local People Meter measurement launched in Denver in October 2008
Susan Whiting - President & CEO, Nielsen Media Research: "You see a real shift in ratings when you move from a Diary system to an electronic system. So, what you see for all viewers is a transition from what were considered the major programming sources to a much broader set of channels. We have seen changes up and down for network programs, for news, for talk shows, but mainly what we've seen is a change from the major network programs to cable networks..."
