"Television Helped Me Rent My Property In 10 Days!"
Hanson Marketing had a Commercial Rental Property that had been sitting on the Market for five months without any interest. It was a reasonably priced, upscale, Downtown, rental property with office space and large apartment. Typical advertising mediums such as newspaper, military papers and online advertisements were not working.
Owner, Ken Hanson, was convinced that Cable could reach the upscale renter more effectively. By researching appropriate networks and blitzing the campaign, within two weeks he was able to achieve the results he needed. "I decided to go against the advice of some commercial Real Estate agents and run a campaign on television…and I’m proud to say it worked!!“ Unconventional thinking resulted in outstanding results.
Ken along with his reps, Judith Moak and Kim Neeley, decided to target the upscale renters through a combination of Prime Time, College Football. Sports Networks, and News Networks.
The television Real Estate campaign was created to target the audience the client needed to reach. The campaign worked. As a result, the commercial space got rented, only 10 days after the campaign started.
