Who We Are

Comcast Spotlight in Detroit is the advertising sales division of Comcast Cable located in the Detroit market. With more than 50 well-recognized networks, 23 selling zones, online and on demand offerings, Comcast Spotlight in Detroit has a wide-range of advertising solutions that allow local, regional and national advertisers the opportunity to effectively target their core audience. Comcast Spotlight in Detroit provides advertisers with innovative and diverse advertising options that reach target consumers and deliver excellent results.

Demographics

The foundation for every advertising campaign begins with a selection of more than 50 networks. Only with Comcast Spotlight can advertisers choose from a variety of networks that target every demographic within the Lansing area. From BET and Food Network to ESPN and Fox News, advertisers can reach men, women, children, African Americans, Hispanics and many more desirable audiences. Comcast Spotlight in Detroit enables advertisers to market directly to their consumer through its many network offerings.

Geography

Comcast Spotlight in Detroit gives advertisers the opportunity to reach consumers within a one to 100 mile radius of their business. Comcast Spotlight in Detroit sells airtime into 23 local selling zones or one large zone, called the Detroit Interconnect. By purchasing specific zones, advertisers can reach their target audience within close proximity of their business or advertisers can reach the entire Detroit area by purchasing the Detroit Interconnect. The geography that an advertiser selects is based on their business’ needs, and allows them to speak directly to their current or prospective customers.

Innovation

Comcast.net is the consumer portal for Comcast’s High-Speed Internet subscribers who use the site to log into their email accounts, read the latest news, view streaming video on The Fan, monitor their portfolio, search the Internet and much more. Advertising on Comcast.net gives clients an opportunity to reach Detroit subscribers in a truly clutter-free environment.

The introduction of Searchlight, Comcast Spotlight’s innovative advertising solution located within Comcast’s On Demand platform, is revolutionizing the way cable viewers utilize their televisions. Advertisers in Detroit have the opportunity to reach opt-in consumers 24 hours a day, 7 days a week with long-form videos, classified ads or content sponsorships.