Detroit Coverage Overview

Comcast Spotlight in Detroit gives advertisers the opportunity to reach consumers within a one to 100 mile radius of their business. Comcast Spotlight in Detroit sells airtime into 21 selling zones* or one large zone, called the Detroit Interconnect. By purchasing specific zones, advertisers can reach their target audience within close proximity of their business or advertisers can reach the entire Detroit area by purchasing the Detroit Interconnect The geography that an advertiser selects is based on their business’ needs, and allows them to speak directly to their current or prospective customers.

* Comcast Spotlight may not represent advertising sales in each zone throughout the DMA.

Market Rank: #11
Total TV Households: 1,890,220
Total Cable Households: 1,316,520
Interconnect Households: 1,163,750
Interconnect Penetration of Cable Households: 88.40%
 

Coverage Overview

Population

Female Population

50.98%

Male Population

49.02%

Median Age

Local Population Median Age

38.42

Age Total

Age 18-34

21.58%

Age 18-49

43.69%

Age 25-49

34.17%

Age 25-54

41.80%

Age 35 +

54.51%

Age 50 +

32.39%

Educational Attainment

High School Graduate

29.58%

Some College

21.81%

College Graduate

24.50%

Post Graduate

11.92%

Household Income

$250K+

3.73%

$150K to 250K

7.77%

$75K to 150K

31.42%

$50K to 75K

18.27%

$25K to 50K

21.10%

< $25K

17.70%

Race and Ethnicity

Asian Population

3.66%

Black Population

21.13%

White Population

71.86%

Hispanic Population

3.74%

Other Race Population

0.94%

Home Ownership

Owner Occupied Units

63.38%

Renter Occupied Units

22.86%

Occupation and Employment

Employed

86.37%

Unemployed

13.55%