Detroit

More than just cable advertising

Production Capabilities

 

Michigan Production Capabilities

Comcast Spotlight in Detroit offers complete commercial production services. Our award-winning staff takes great pride in creating commercials that command attention and get results. Embark on a collaborative effort to reach your target audience with your message and our expertise.

Pre-Production

An experienced Producer/Director will work directly with you as a production consultant and will coordinate the entire project. The process begins with the establishment of a commercial script. You know your business. We know how to assist you in crafting a commercial that directs your message to the target audience. Once the script is finalized and meets your approval we can proceed to the next phase.

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Production

Comcast Spotlight's Michigan production team is comprised of a group of specialized producer/directors. Your assigned producer will walk you through the entire process from concept to completion. We begin with the commercial shoot. Our services may provide for an on-location video shoot with professional lighting to capture the imagery of your business environment. Additionally, a production studio is also available as an alternative means. The trained eye of our producer/director will ensure that the important visuals of your business with relation to the script are captured with great attention to detail and composition.

Post Production

Now that we have gathered all the visual components for the ad we can then enter the post-production phase more commonly referred to as editing. Our facilities include multiple non-linear edit bays equipped with state-of-the-art computer software. Our producers will work directly with you to achieve the desired visual effects and graphic elements to compliment your advertisement. Also included in these services is a voice-over and music track.

The Comcast Spotlight Michigan team maintains a consistent effort to yield the highest quality of production through the most efficient means available to ensure fast turn-around time and a professional product that will meet and exceed your expectatons.