Local Research
Comcast Spotlight subscribes to many research reports and research services that are an integral part of our business.
The information produced from these reports and services promote sales and management activities across the entire business.
When making your advertising decisions, utilize the Comcast Spotlight Research department to assist you in all aspects of your media plan to tell the story you want to tell to your customers.
New Mexico's Research department not only uses the below listed assets internally, but they are available to assist our customers with their marketing and media planning strategies as well.
Research Department Assets:
- Nielsen Set-Top Television Meters & Cable Ratings Data
- Nielsen's @Plan
- Nielsen’s Local Custom Toolbox
- SMRB/Simmons Local Data
- AdMall
- Kantar Media
- comScore
- Mapping; SpotKnowledge SRC, Microsoft MapPoint & SmartDraw
- U.S. Census
- Consumer Expenditure Data
- R.L. Polk
Put the New Mexico Research Department to work for your business.
