Flint Coverage Overview

Comcast Spotlight in Flint gives advertisers the opportunity to reach consumers within a one to 100 mile radius of their business. Comcast Spotlight in Flint sells airtime into 2 local selling zones* or one large zone, called the Flint Interconnect. By purchasing specific zones, advertisers can reach their target audience within close proximity of their business or advertisers can reach the entire Flint area by purchasing the Flint Interconnect The geography that an advertiser selects is based on their business’ needs, and allows them to speak directly to their current or prospective customers.

* Comcast Spotlight may not represent advertising sales in each zone throughout the DMA.

Market Rank: 66
Total TV Households: 458,020
Total Cable Households: 281,470
Interconnect Households: 259,620
Interconnect penetration of cable Households: 92.20%
 

Coverage Overview

Population

Female Population

51.30%

Male Population

48.70%

Median Age

Local Population Median Age

38.66

Age Total

Age 18-34

22.59%

Age 18-49

42.31%

Age 25-49

32.27%

Age 25-54

39.56%

Age 35 +

54.24%

Age 50 +

34.51%

Educational Attainment

High School Graduate

36.25%

Some College

23.35%

College Graduate

20.62%

Post Graduate

6.66%

Household Income

$250K+

1.65%

$150K to 250K

4.08%

$75K to 150K

24.60%

$50K to 75K

19.29%

$25K to 50K

26.50%

< $25K

23.87%

Race and Ethnicity

Asian Population

1.22%

Black Population

9.98%

White Population

85.67%

Hispanic Population

3.36%

Other Race Population

0.76%

Home Ownership

Owner Occupied Units

59.65%

Renter Occupied Units

19.13%

Occupation and Employment

Employed

85.36%

Unemployed

14.58%