Market Info
The Ft. Myers – Naples, FL DMA is the 64th largest TV market in the US with 500,110 TV Households and the 33rd largest Hispanic TV market with 69,600 TV Households. Comcast Spotlight reaches 95.2% of the DMA Cable Households with 66% DMA Cable Penetration.
Competition in the market includes 5 Major Broadcast Stations, 2 major newspapers, 23 major radio stations and Satellite (ADS) Penetration represents 29% of DMA TV Households.
The Ft. Myers – Naples DMA consists of 6 advertising zones Interconnect, Bonita, Naples, Ft. Myers, Cape Coral and Golden Gate. You can choose to run your commercial on one of these zones or all of these zones depending on where your customer lives.
