Fort Wayne Coverage Overview
Comcast Spotlight gives advertisers the opportunity to reach consumers located in Fort Wayne, Huntington, Hartford City, Decatur, Kendallville, Angola, Auburn and other surrounding markets. Comcast Spotlight sells airtime across central Northeastern Indiana and is broken down into 9 selling zones or one large zone, the Interconnect. By purchasing specific zones, advertisers can reach their target audience within close proximity of their business or advertisers can reach the entire central Indiana area by purchasing the Interconnect. The geography that an advertiser selects is based on their business’ needs, and allows them to speak directly to their current or prospective customers. Click here for a PDF version of our coverage map.
Coverage Overview
Population
Female Population
50.43%
Male Population
49.57%
Median Age
Local Population Median Age
36.26
Age Total
Age 18-34
23.18%
Age 18-49
43.14%
Age 25-49
32.76%
Age 25-54
39.86%
Age 35 +
51.56%
Age 50 +
31.60%
Educational Attainment
High School Graduate
38.87%
Some College
19.21%
College Graduate
22.05%
Post Graduate
6.40%
Household Income
$250K+
1.72%
$150K to 250K
3.53%
$75K to 150K
25.55%
$50K to 75K
22.30%
$25K to 50K
27.30%
< $25K
19.60%
Race and Ethnicity
Asian Population
0.93%
Black Population
6.30%
White Population
88.26%
Hispanic Population
4.75%
Other Race Population
2.00%
Home Ownership
Owner Occupied Units
66.39%
Renter Occupied Units
22.26%
Occupation and Employment
Employed
87.26%
Unemployed
12.64%
