Fort Wayne

Market Info

Fort Wayne DMA Snapshot

  • 109th largest TV Market in U.S. with 267,710 TV HHs1
  • 10 Broadcast TV Stations1
  • 44% Cable Penetration in DMA, 55% in Metro Fort Wayne1
  • Comcast Spotlight Interconnect reaches 60.7% of all wired cable DMA homes1
  • 111th largest African-American market (6.1%)2
  • 107th largest Hispanic market (5.1%)2
  • 50+ Radio Stations (Rank #113)3 
  • 2 Major Newspapers
  • Market ADS penetration = 36%
  • Fort Wayne is the second largest city in Indiana (Source: TheAllinaceOnline.com. Fort Wayne-Allen County Economic Development Alliance. n.d. Web. 26 Jan 2012)
  • More than half of the continental United States is within a 2-day drive of Allen County, and approximately 50 percent of all U.S. markets are within a one-day drive. (Source: TheAllinaceOnline.com. Fort Wayne-Allen County Economic Development Alliance. 11 Jan 2011. Web. 26 Jan 2012)
  • Fort Wayne has a below average cost of living, with an ACCRA Cost of Living Index of 94.9 (Source: TheAllinaceOnline.com. Fort Wayne-Allen County Econimc Development Alliance. 14 Nov. 2011. Web. 26 Jan 2012)
  • The City of Fort Wayne has implemented an extensive annexation program over the past twenty years. In 1990, the City contained 65 square miles. This expanded to 107.6 square miles by 2006. (Source: TheAllinaceOnline.com. Fort Wayne-Allen County Economic Development Alliance. 30 Nov. 2011. Web. 26 Jan 2012)
  • The top 5 leading employers in Allen County include 2 hospitals, an elementary school, a motor vehicle manufacturing company, and local government. (Source: TheAllinaceOnline.com. Fort Wayne-Allen County Economic Development Alliance. 11 Jan 2011. Web. 26 Jan 2012)

1Source: Nielsen, Ft Wayne DMA, Nov ’11.
2Source: AGS Demographic data© 2010 by Experian/Applied Geographic Solutions, Reported by Alteryx SpotKnowledge
3Source: Arbitron Inc.”Fall 2011 Red Book”.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.