Fresno DMA Coverage

6 Distinct Advertising Zones Across 5 Counties

Fresno Coverage Overview

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From the heart of the Fresno / Clovis metro area, the Fresno DMA (Designated Market Area) stretches North to Merced and South to Porterville.  Nestled right in the middle of the San Joaquin Valley, our 6 distinct coverage zones span across 5 counties; including Fresno County, Madera County, Tulare County, Kings County and Merced County.

  

Fresno Interconnect Demographics 

Age Group

  Persons 17 or Under

30.3%

  Adults 18-34

25.7%

  Adults 35-54

25.1%

  Adults 55+

18.8%

  Median Age

31
Education 

  Attended/Graduated College/Post Graduates

46.6%
Marital Status 

  Single

28.5%

  Married

50%

  Divorce/Separated/Widow

21.6%
Household Income 

  Average Household Income

$64,424

  Median Household Income

$47,919
Housing Units 

  % Owner Occupied Units

52.4%

  % of HH with Children

46.5%
Race/Ethnicity 

White

56.9%

Hispanic

55.2%

Asian

 7.2%

African American

 4.4%

Other

31.4%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Coverage Map