Comcast Spotlight of Grand Rapids gives advertisers the opportunity to reach consumers within a one to 100 mile radius of their business. Comcast Spotlight of Grand Rapids sells airtime into 7 selling zones* or one large zone, called the Interconnect. By purchasing specific zones, advertisers can reach their target audience within close proximity of their business or advertisers can reach the entire Grand Rapids area by purchasing the Interconnect The geography that an advertiser selects is based on their business’ needs, and allows them to speak directly to their current or prospective customers.

* Comcast Spotlight may not represent advertising sales in each zone throughout the DMA.

Market Rank: 39
Total TV Housholds: 740,430
Total Cable Households: 411,510
Interconnect Households: 373,200
Interconnect penetration of cable Households: 90.70%

Coverage Overview

Population

Female Population

50.27%

Male Population

49.73%

Median Age

Local Population Median Age

35.80

Age Total

Age 18-34

23.80%

Age 18-49

44.44%

Age 25-49

34.22%

Age 25-54

41.36%

Age 35 +

51.02%

Age 50 +

30.38%

Educational Attainment

High School Graduate

32.47%

Some College

22.85%

College Graduate

23.94%

Post Graduate

8.54%

Household Income

$250K+

2.02%

$150K to 250K

4.15%

$75K to 150K

27.26%

$50K to 75K

21.79%

$25K to 50K

25.32%

< $25K

19.45%

Race and Ethnicity

Asian Population

1.55%

Black Population

6.50%

White Population

85.12%

Hispanic Population

6.72%

Other Race Population

3.34%

Home Ownership

Owner Occupied Units

64.48%

Renter Occupied Units

24.94%

Occupation and Employment

Employed

88.01%

Unemployed

11.89%