Who We Are

Comcast Spotlight in Grand Rapids is the advertising sales division of Comcast Cable located in the Grand Rapids market. With more than 45 well-recognized networks, 7 selling zones, online and on demand offerings, Comcast Spotlight has a wide-range of advertising solutions that allow local, regional and national advertisers the opportunity to effectively target their core audience. Comcast Spotlight in Grand Rapids provides advertisers with innovative and diverse advertising options that reach target consumers and deliver excellent results.

Demographics

The foundation for every advertising campaign begins with a selection of more than 45 networks. Only with Comcast Spotlight can advertisers choose from a variety of networks that target every demographic within the Grand Rapids area. From BET and Food Network to ESPN and Fox News, advertisers can reach men, women, children, African Americans, Hispanics and many more desirable audiences. Comcast Spotlight in Grand Rapids enables advertisers to market directly to their consumer through its many network offerings.

Geography

Comcast Spotlight in Grand Rapids gives advertisers the opportunity to reach consumers within a one to 100 mile radius of their business. Comcast Spotlight in Grand Rapids sells airtime into 7 local selling zones or one large zone, called the Grand Rapids Interconnect. By purchasing specific zones, advertisers can reach their target audience within close proximity of their business or advertisers can reach the entire Grand Rapids area by purchasing the Grand Rapids Interconnect The geography that an advertiser selects is based on their business’ needs, and allows them to speak directly to their current or prospective customers.

Innovation

Comcast.net is the consumer portal for Comcast’s Grand Rapids High-Speed Internet subscribers who use the site to log into their email accounts, read the latest news, view streaming video on The Fan, monitor their portfolio, search the Internet and much more. Advertising on Comcast.net gives clients an opportunity to reach subscribers in a truly clutter-free environment.

The introduction of Searchlight, Comcast Spotlight’s innovative advertising solution located within Comcast’s On Demand platform, is revolutionizing the way cable viewers utilize their televisions. Advertisers have the opportunity to reach opt-in consumers 24 hours a day, 7 days a week with long-form videos, classified ads or content sponsorships.