Market Info
Harrisonburg DMA Snapshot*
DMA Rank: 178*
TV HH: 73,400
Cable HH: 52,720
TV HH: 73,400
Cable HH: 52,720
Interconnect Households: 50,660
Interconnect Penetration of Cable Households: 96.1%
Demographic Profile:
Population - By Percent
% Female Population: 49.6
% Male Population: 50.5
Median Age
Total Population Median Age: 37
Age Total - By Percent
% Age 14 to 17: 5.48
% Age 15 to 19: 7.26
% Age 20 to 24: 7.16
% Age 25 to 29: 7.85
% Age 30 to 34: 6.26
% Age 35 to 39: 5.88
% Age 40 to 44: 6.83
% Age 45 to 49: 7.19
% Age 50 to 54: 6.73
% Age 55 to 59: 5.87
% Age 60 to 64: 5.07
% Age 65+: 15.3
Educational Attainment - By Percent
% Graduate or Professional Degree: 7.6
% Bachelor's Degree: 15.6
% College, No Diploma: 17.8
% Associate Degree: 5.1
% High School Graduate: 35.8
% 9th to 12th Grade, No Diploma: 11.6
% Less than 9th Grade: 6.6
Household Income
Median Household Income: $47,950
Race and Ethnicity - By Percent
% Asian Population: 1.2
% African American Population: 5.8
% Hispanic Population: 5.8
% White Population: 91.3
% Other Race Population: 0.6
Housing Units - By Percent
% Owner Occupied Units: 60.8
% Renter Occupied Units: 28.9
% Vacant Housing Units: 10.3
Occupation and Employment - By Percent
% Civilian Employed: 92.8
% Civilian Unemployed: 7.1
% Not in Labor Force: 36.0
