Hartford-New Haven

Putting the power of cable advertising to work for local and regional advertisers

Available Ad Solutions

Available Ad Solutions

Hartford

Comcast Spotlight Hartford-New Haven helps put the power of on air, online and on demand media to use for local, regional and national advertisers.

Rocket Fuel

Cable TV Advertising

Cable Television Advertising

Cable TV Advertising
Cable Television Advertising
Targeted audiences. Top programs. Broad reach.

Harness the power of new cable TV programming and technologies to get specific messaging to desired audiences. Read more about Cable Television Advertising

Harness the power of new cable TV programming and technologies to get specific messaging to desired audiences.

Spot Cable Advertising

Spot Cable Advertising

Spot Cable Advertising
Highly Coordinated and Strategic Media Buying to Strengthen Brands in the Most Crucial Markets

Reach your brand’s core audience without paying for wasted coverage, by choosing precisely the networks and geographic areas that match your distinct needs. Read more about Spot Cable Advertising

Ad dollars should be an investment, not an expense.

Spot cable gives businesses the flexibility to buy cable in specific geographic areas while delivering key messages to targeted demographic audiences with maximized impact and reduced waste.

What are the key differences between spot cable and traditional network cable advertising?

  Spot Cable Network Cable
Targetability

Can run an ad geographically down to the cable system. Can run two or more ads to different market segments simultaneously

Can only run an ad nationally 
Scheduling Flexibility Can choose multiple networks and programs based on target viewers Have to commit to whatever audience the network delivers
Ease in Buying Very easy - one phone call, one contract, one invoice Must negotiate with each network individually
Reach Builds reach only in the markets that matter to a brand Builds reach nationally in entire cable universe
Interactive Television Opportunities Custom built by Comcast Spotlight to create a deep level of brand experience Not available
Promotional Capability Easy to create local market campaigns Can only create national campaigns
Efficiency Efficient, targeted CPMs Efficient CPMs

 

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Geographic Targeting featuring Adtag™ & Adcopy™

Geographic Targeting featuring Adtag™ & Adcopy™

Geographic Targeting
Geographic Targeting
State-of-the-Art Geo-Targeting Technology that Increases a Brand’s Impact

Utilize this advanced targeting technology to simultaneously broadcast different commercials to different audiences—even within the same market--all with one buy. Read more about Geographic Targeting featuring Adtag™ & Adcopy™

Comcast Spotlight advertisers can utilize two advanced targeted TV applications, Adtag and Adcopy, to simultaneously broadcast different commercials to different market segments — all with one buy!

How do Adtag and Adcopy work?

  • Adtag – allows advertisers to finish commercials with customized 5-second “tags” that are specific to a geographic location. For example, tag #1 could say “Visit our new showroom on Main Street!” and tag #2 could be “Visit our showroom on Route 78 today!”
  • Adcopy – enables advertisers to simultaneously run completely different commercials to different audiences within the same market. For example, two households are watching the same program, yet one sees an ad for a new minivan, while in another part of town, the other sees a commercial for the latest hybrid car.

Now advertisers can tailor the mix of commercials without sacrificing the opportunity to build a brand across an entire region. That’s efficiency. That’s effectiveness.

Different products? Different messages? One brand? No problem!

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Online Advertising

XFINITY.com

XFINITY.com

XFINITY.com
A Dynamic, Highly Consumer Populated Online Environment that Engages Target Audiences More Effectively

The award-winning portal for millions of XFINITY Internet customers offers geographically and contextually relevant targeting opportunities. Read more about XFINITY.com

XFINITY.com is the award-winning consumer portal that offers advertisers an exciting array of cutting-edge technologies and capabilities to target consumers with more precision and efficiency.

Rocket Fuel

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XFINITY.com/sweeps

XFINITY.com/sweeps

XFINITY.com/sweeps
A Fast and Easy Online Tool for Reaching New Customers and Promoting Brands on the Local Level

Attract active online users with sweepstakes and promotional offerings, like coupons, linked to your business. Read more about XFINITY.com/sweeps

XFINITY.com/sweeps is Comcast Spotlight's promotional website that attracts local consumers who are active online users and enjoy entering sweepstakes, promotions and coupon opportunities.

Area advertisers can capitalize on this enthusiastic audience with unique promotional offerings that reward consumers and their business.

For more information go to www.XFINITY.com/sweeps

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Political Advertising

Political Advertising

Political Advertising

Political Advertising
Political Advertising
Tap Into the Power of Cable TV to Reach Millions of Voters

Audience fragmentation for advertisers has become more of a challenge than ever before but fortunately Comcast Spotlight is uniquely positioned to help advertisers reach and assemble fragmented audiences: across multiple networks and screens. And with more elections decided by smaller margins, reaching every prospective voter is crucial.

It's All About Video

Well over half of all television impressions take place on advertising-supported cable networks. That means the voters who can make the difference in an election aren’t just watching the news: they’re spending their Sunday nights with Mad Men and The Walking Dead; their evenings with the NFL, the NBA and the NHL; and their late nights with Conan and Colbert—all on cable.

What’s more, they’re multitasking more than ever before. While they’re watching one show on a TV, they’re watching video clips, checking their email and surfing the web on their phones, tablets and laptops.

If advertisers are not reaching voters on both TV and online through integrated multi-screen marketing plans, they’re missing impressions that can make the difference in a political race.

The Right Message for the Right Audience

Which issues are most important to the voters you’re trying to reach? That may be different based on where they live and what they watch. With the ability to segment your advertising demographically and geographically, Comcast Spotlight can ensure an advertiser’s message resonates with the desired audience. Read more about Political Advertising

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