Indianapolis

Indianapolis DMA Snapshot

• 26th largest TV Market in U.S. with 1,109,970 TV HHs.¹
• 16 Broadcast TV Stations.¹
• 54% Cable Penetration in DMA, 62% in Metro Indianapolis¹
• Comcast Spotlight Interconnect reaches 72.7% of all wired cable homes¹
• 29th largest African-American market (10.4%)²
• 110th largest Hispanic market (4.6%)²
• 75+ Radio Stations (Rank #40)³
• 1 Major Newspaper
• Market ADS penetration = 30%
• Indianapolis ranks as a top 20 most affordable major housing market in the country. Ninety percent of all homes sold were affordable to households earning the area’s median family income. (Source: “The NAHB/Wells Fargo Housing Opportunity Index: Complete Listing by Affordability Rank”. NAHB.com, National Association of Home Builders. 17 Nov 2011. Web. 26 Jan 2012.)
• Four Indianapolis suburbs were mentioned in Money Magazine’s Top 100 best places to live among America’s small towns (“Best Places to Live, Money’s list of America’s best small towns”. CNNMoney. Money Magazine. Sept. 2011. Web. 26 Jan 2012.)
• The Indianapolis-Carmel metro area population has grown by 15.2% since 2000. (Source: “IU Center: Indiana Census results show population gains and losses all over the map”. IU.edu. Indiana University. 10 Feb 2011. Web. 24 Jan 2012.)
• Half of the U.S. and Canadian populations live within a day’s drive of Indianapolis, accounting for its nickname “The Crossroads of America.” (Source: “Indianapolis Region Transportation”. IndyPartnership.com. The Indy Partnership. 12 Jan 2011. Web. 26 Jan 2012.)
• The Indianapolis Metropolitan Statistical Area ranks #4 in the U.S. for college degree attainment growth from 2000-2008. (Source: “Indianapolis Region Demograhics”. IndyPartnership.com. The Indy Partnership. 19 April 2011. Web. 26 Jan 2012.)

¹Source: Nielsen, Indianapolis DMA, Nov ’11.
²Source: AGS Demographic data© 2010 by Experian/Applied Geographic Solutions, Reported by Alteryx SpotKnowledge
³Source: Arbitron Inc.”Fall 2011 Red Book”.
DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.