Comcast Spotlight gives advertisers the opportunity to reach consumers near and far. Comcast Spotlight is broken down into 12 individual selling zones or one large zone, the Interconnect. By purchasing specific zones, advertisers can reach their target audience within close proximity of their business or advertisers can reach the entire Jacksonville area by purchasing the Interconnect. The geography that an advertiser selects is based on their business' needs and allows them to speak directly to their customers, both current and prospective.