Local Research
Overview
Comcast Spotlight provides you with the expert knowledge to confidently invest in our expanding array of advertising products from linear channels (e.g. ESPN, CNN and TNT) to our non-linear digital cable products (e.g. On Demand, Comcast.net). In addition to the syndicated research services we use (e.g. Nielsen, Scarborough and Kantar), we also conduct primary Research to ensure you are maximizing your advertising campaigns. Every step of the way, we help you target and execute your advertising plan effectively within out media channels.
Benefits
Comcast Spotlight is structured to provide you with both strategic and tactical insights into your media and marketing planning process. For example, through our Polk database, we can compare and contrast local market competitive trends versus overall national patters. And, with our geographic information and mapping system from SRC, we can examine category sales down to zip code level and generate thematic maps to illustrate high (and low) areas of opportunity for advertisers. Comcast Spotlight’s research expertise is geared to transform data into critical and actionable insights.
Features
Comcast Spotlight relies on sophisticated quantitative and qualitative applications to provide you with customized research. The quantitative data from Nielsen, Strata, Polk and others gives you precise analysis of television viewership, advertising schedules and the competitive environment. Scarborough and various other resources provide extensive qualitative data on consumers, geographies and media usage to help you make a more informed decision.
- Sophisticated marketing intelligence is drilled down from various sources for every advertising category.
- We have a strong commitment to defining your best prospects and identifying the most effective methods to reach them.
Additional Resources
