Knoxville

Target your customers in Tennessee's 3rd largest city

Local Research

Comcast Spotlight has the research tools to help develop the most effective advertising campaign to reach your target audience. We can help you better understand your customer’s viewing habits, purchase behaviors, and lifestyle characteristics.   Some of research we can provide include.
  • Target audience identification/confirmation
  • Purchase behaviors of your target
  • Lifestyle Activities of your target
  • Viewing habits of your target by geographic region
  • Advertising activity of your competitors
Our Research tools include:
Ad Mall – consumer spending
Scarborough - consumer profiles
R. L. Polk – automotive sales
SRC Mapping
Kantar Media – competitive advertising
Nielsen Media Research – viewing behavior