Lafayette, IN

Market Info

Lafayette DMA Snapshot

  • 188th largest TV Market in U.S. with 67,260 TV HHs1
  • 1 Broadcast TV Station1
  • 64% Cable Penetration in DMA, 64% in Metro Lafayette1
  • Comcast Spotlight Lafayette reaches 95.5% of all wired cable homes1
  • 189th largest African-American market (3.8%)2
  • 75th largest Hispanic market (7.6%)2
  • 40+ Radio Stations (Rank #232)3
  • 1 Major Newspaper
  • Market ADS penetration = 29%
  • Half of the U.S. and Canadian populations live within a day’s drive of Indianapolis, accounting for its nickname “The Crossroads of America.” (Source: “Indianapolis Region Transportation”. IndyPartnership.com. The Indy Partnership. 12 Jan 2011. Web. 26 Jan 2012.)
  • Lafayette ranked #16 Greenest City in the USA in 2011 according to The Daily Beast. (Source: Lafayette.in.gov. City of Lafayette. n.d. Web. 26 Jan 2012)
  • Forbes named Lafayette the twelfth Best Small City for Business and Careers in 2010. (Source: Lafayette.in.gov. City of Lafayette. n.d. Web. 26 Jan 2012)
  • Lafayette was second on Money Magazine’s list of Small Towns Most Affordable Homes in 2010. (Source: Lafayette.in.gov. City of Lafayette. n.d. Web. 26 Jan 2012)
  • The American Planning Association, a national professional association for urban planners, recognized the vitality, historic character, and significance of the Historic 9th Street Hill Neighborhood in 2010, by naming it one of the Great Places in America. (Source: Lafayette.in.gov. City of Lafayette. n.d. Web. 26 Jan 2012)
     

1Source: Nielsen, Lafayette DMA, Nov ’11.
2Source: AGS Demographic data© 2010 by Experian/Applied Geographic Solutions, Reported by Alteryx SpotKnowledge
3Source: Arbitron Inc.”Fall 2011 Red Book”
 

DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.