Market Info
Little Rock DMA Demographics
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Basic Variables 2010
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% Female Population
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51%
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% Male Population
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49%
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Basic Variables 2010 Age:Total (Pop)
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Total Population Median Age
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38
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Basic Variables 2010 Age:Total (Pop):By Percent
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% Age 15 to 19
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7%
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% Age 20 to 24
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7%
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% Age 25 to 34
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13%
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% Age 35 to 44
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13%
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% Age 45 to 54
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14%
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% Age 55 Plus
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27%
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% Age 55 to 64
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12%
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% Age 65 Plus
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15%
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Basic Variables 2010 Educational Attainment (Pop 25 Plus):By Percent
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% 9th to 12th Grade No Diploma
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10%
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% Associate degree
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7%
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% Bachelor's degree
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15%
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% College, No Diploma
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21%
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% Graduate or Professional School Degree
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7%
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% High school graduate
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34%
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% Less than 9th grade
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6%
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Basic Variables 2010
Income:Household Income
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Median Household Income
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$42,312
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Basic Variables 2010 Income:Household Income:Large Ranges:By Percent
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% Income $ 15,000 to $24,999
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13%
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% Income $ 25,000 to $34,999
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12%
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% Income $ 35,000 to $49,999
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16%
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% Income $ 50,000 to $74,999
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19%
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% Income $ 75,000 to $99,999
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10%
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% Income $100,000 to $149,999
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8%
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% Income $150,000+
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4.3%
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Basic Variables 2010 Race and Ethnicity:Population:By Percent
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% Asian Population
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1.2%
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% Black Population
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20%
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% Hispanic Population
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3.5%
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% Other Race Population
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1%
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% White Population
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75%
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Housing units 2010
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% Owner Occupied Units
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62%
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% Renter Occupied Units
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27%
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% Vacant Housing Units
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11%
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Occupation and Employment 2010
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% Civilian Employed
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92%
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% Civilian Unemployed
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7%
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% Not in labor force
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39%
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