Portland-Eugene Coverage Overview
 |
The Portland and Eugene designated market areas (DMAs) cover the most populous areas of Oregon. Advertisers can reach homes in the metropolitan center in Portland and its surrounding communities in SW Washington, along the main I-5 corridor that strings together two major Pac-10 universities and the Oregon state capital, and along the ever-popular western Oregon coast. |
Coverage Overview
Population
Female Population
50.15%
Male Population
49.85%
Median Age
Local Population Median Age
37.38
Age Total
Age 18-34
23.09%
Age 18-49
44.52%
Age 25-49
35.49%
Age 25-54
42.82%
Age 35 +
53.37%
Age 50 +
31.94%
Educational Attainment
High School Graduate
26.15%
Some College
23.67%
College Graduate
27.36%
Post Graduate
11.88%
Household Income
$250K+
2.54%
$150K to 250K
5.01%
$75K to 150K
27.13%
$50K to 75K
20.90%
$25K to 50K
25.01%
< $25K
19.41%
Race and Ethnicity
Asian Population
4.01%
Black Population
2.10%
White Population
83.55%
Hispanic Population
11.71%
Other Race Population
4.51%
Home Ownership
Owner Occupied Units
59.59%
Renter Occupied Units
33.46%
Occupation and Employment
Employed
87.71%
Unemployed
12.20%
