Market Info
| DMA#: | 80 | |
| Total Households with TV: | 398,820 | |
| Tota DMA Cable TV Households | 145,940 | |
| Cable Household Penetration | 36.6% |
Note: Above Data for entire DMA. Nielsen Meda Research Market Universe Estimates effective Sept 2010
Paducah/Murray-Mayfield Comcast Footprint Information
| Basic Variables | |
| Total Population | 194,017 |
| % Female Population | 51.4% |
| % Male Population | 48.6% |
| Age:Total (Pop) | |
| Total Population Median Age | 40 |
| Age:Total (Pop):By Percent | |
| % Age 15 to 19 | 6.2% |
| % Age 20 to 24 | 7.0% |
| % Age 25 to 34 | 13.1% |
| % Age 35 to 44 | 12.2% |
| % Age 45 to 54 | 14.0% |
| % Age 55 to 64 | 12.5% |
| % Age 65 to 74 | 8.9% |
| % Age 75 to 84 | 5.5% |
| % Age 85+ | 2.9% |
| Educational Attainment (Pop 25 Plus):By Percent | |
| % Associate degree | 7.6% |
| % Bachelor's degree | 10.5% |
| % College, No Diploma | 22.0% |
| % Graduate Degree | 7.1% |
| % High school graduate | 36.1% |
| Income:Household Income | |
| Median Household Income | $37,721 |
| Average Household Income |
$51,227 |
| Household Income: By Percent | |
| % Income $ 15,000 to $24,999 | 15.1% |
| % Income $ 25,000 to $34,999 | 12.7% |
| % Income $ 35,000 to $49,999 | 15.6% |
| % Income $ 50,000 to $74,999 | 16.6% |
| % Income $ 75,000 to $99,999 | 10.3% |
| % Income $ 100,000 to $149,999 | 7.3% |
| % Income $ 150,000+ | 3.1% |
| Race and Ethnicity:Population:By Percent | |
| % Asian Population | 0.6% |
| % Black Population | 7.9% |
| % Hispanic Population | 2.0% |
| % White Population | 89.5% |
| Housing units | |
| % Owner Occupied Units | 62.2% |
| % Renter Occupied Units | 25.0% |
| % Vacant Housing Units | 12.8% |
| Occupation and Employment | |
| % Civilian Employed | 90.2% |
| % Civilian Unemployed | 9.6% |
| % Not in labor force | 41.2% |
| % in Labor Force | 58.8% |
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Source: Spotknowledge brought to you by Alteryx 2010; AGS Demographic data© 2010 by Experian/Applied Geographic Solutions. Current year data is for the year 2010, 5 year projected data is for the year 2015. DISCLAIMER: The number of cable homes receiving advertisements on any network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of cable homes receiving an advertisement and (2) cable audience estimates are based on NCC methodology which adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Estimates may contain impressions outside home DMA. (2) cable audience estimates is generated based upon a Nielsen Interconnect UE estimate and is adjusted on a pro rata basis by internal subscriber counts by zone. [See also Nielsen ViP Report]. The number of Subscribers capable of accessing the VOD Advertising Content is an estimate and may vary by the number of subscriber digital homes actually subscribing to digital cable and other factors. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. Company may not have the capability to insert on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. |
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